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Joe Arns

Personal Finance, Retirement, Investing
“Joe Arns, CFA, provides sophisticated advice to individuals, financial planners, and investment advisors underpinned by an innovative approach to risk tolerance assessment and portfolio construction.”

Northwest Criterion Asset Management

Job Title:

Portfolio Manager


Joe Arns, CFA was an equity research analyst with a wealth management firm outside of Philadelphia in the fall of 2008. He was amazed to see clients jumping out of the stock market at or near the bottom, permanently destroying a good proportion of their wealth. Even though the firm "knew its clients", the tools used to assess risk preferences failed miserably. 

Joe set out to build a better way to evaluate a client's risk appetite and ensure that every investor had their BEST portfolio.  A small survey of investors turned into a large commissioned study of a few thousand investors, and the knowledge base from that proprietary study became the foundation of an investment platform that combines a rich dataset of human behavior with algorithms and human expertise that continually evaluates the investment landscape to ensure each investor's portfolio offers the best return potential for a level of risk that is just right for them. 


BS, Economics, Wharton School at the University of Pennsylvania

Assets Under Management:

$64 million

Fee Structure:


CRD Number:


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October 2018
August 2018
    Retirement Savings, Retirement Plans, Investing

All Answers
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    Retirement, Asset Allocation, Bonds / Fixed Income, ETFs, International / Global
Do I have too many ETF bond funds in my portfolio?
100% of people found this answer helpful

I'll answer your last question first.  Yes, you can still invest in bonds.  The Federal Reserve is slowly removing its "easy money" policy, and short-term interest rates likely will rise another percentage point or so.  However, bond markets already expect this, so longer rates won't move up in lock-step with changes to the Fed Funds rate.

I am less enthusiastic about international bonds.  In developed international markets, you are getting paid very little to assume currency risk, and handicapping credit risk in developing market bonds is extraordinarily difficult.  I suspect this has been the weakest part of your bond portfolio recently and is an area where you might consider reducing your exposure.

In general, we believe the optimal bond portfolio righ now will have relatively short-average maturities, modest exposure to corporate credit risk and a dollop of treasury-inflation protected securities.  Such a portfolio can be accomplished with a handful of ETFs.





October 2018
    Retirement, Asset Allocation, Choosing an Advisor, ETFs
Is my portfolio spread across too many funds given my age?
100% of people found this answer helpful
October 2018
    Banking, Debt, Estate Planning, Social Security, Real Estate, Stocks
Should I transfer my money from a former employer's stock to an online savings account if the future of the company doesn't seem promising?
100% of people found this answer helpful
October 2018
    Banking, Career / Compensation, Debt, Estate Planning, 401(k)
What are the best investment options when having extra money and no debt?
100% of people found this answer helpful
July 2018
    Financial Planning, Retirement, 401(k), Choosing an Advisor, Taxes
Is using secured products like notes and CDs a valid strategy for minimizing risk and realizing some gains if purchased using existing, pretax 401(k) money?
100% of people found this answer helpful
October 2018