Joe Arns

Personal Finance, Retirement, Investing
“Joe Arns, CFA, provides sophisticated advice to individuals, financial planners, and investment advisors underpinned by an innovative approach to risk tolerance assessment and portfolio construction.”

Northwest Criterion Asset Management

Job Title:

Portfolio Manager


Joe Arns, CFA was an equity research analyst with a wealth management firm outside of Philadelphia in the fall of 2008. He was amazed to see clients jumping out of the stock market at or near the bottom, permanently destroying a good proportion of their wealth. Even though the firm "knew its clients", the tools used to assess risk preferences failed miserably. 

Joe set out to build a better way to evaluate a client's risk appetite and ensure that every investor had their BEST portfolio.  A small survey of investors turned into a large commissioned study of a few thousand investors, and the knowledge base from that proprietary study became the foundation of an investment platform that combines a rich dataset of human behavior with algorithms and human expertise that continually evaluates the investment landscape to ensure each investor's portfolio offers the best return potential for a level of risk that is just right for them. 


BS, Economics, Wharton School at the University of Pennsylvania

Assets Under Management:

$64 million

Fee Structure:


CRD Number:


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October 2018
August 2018
    Retirement Savings, Retirement Plans, Investing

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    Retirement, Asset Allocation, Choosing an Advisor, ETFs
Is my portfolio spread across too many funds given my age?
100% of people found this answer helpful

Twenty four plus funds is likely far too many.  If I were to review your portfolio, I'd likely see a lot of duplicative positions — same companies, same industries, same geographies, same bond maturities, etc.  This is called the pu pu platter approach, and it is common among advisors or firms that don't express any real opinion on the markets.  However, your return so far this year is actually pretty good and raises another alarm in my head.  I suspect you have a lot of large-cap U.S. equity spread out among several different funds.  So while you have a great many funds, I wonder if your portfolio is actually very diversified after all.

October 2018
    Retirement, Asset Allocation, Bonds / Fixed Income, ETFs, International / Global
Do I have too many ETF bond funds in my portfolio?
100% of people found this answer helpful
October 2018
    Banking, Debt, Estate Planning, Social Security, Real Estate, Stocks
Should I transfer my money from a former employer's stock to an online savings account if the future of the company doesn't seem promising?
100% of people found this answer helpful
October 2018
    Financial Planning, Retirement, 401(k), Choosing an Advisor, Taxes
Is using secured products like notes and CDs a valid strategy for minimizing risk and realizing some gains if purchased using existing, pretax 401(k) money?
100% of people found this answer helpful
October 2018
    Banking, Career / Compensation, Debt, Estate Planning, 401(k)
What are the best investment options when having extra money and no debt?
100% of people found this answer helpful
July 2018