Janet Grace Beers Attard

Personal Finance, Retirement, Investing
“Jan's mission is to empower knowledge about investments, enrich each relationship and create a financial legacy spanning generations. Jan's passion is to empower each client with knowledge about financial markets and to reach financial independence.”

J. Oliver Maxwell, LLC

Job Title:

Chief Investment Officer


Jan Attard is founder of J. Oliver Maxwell, LLC an Independent, Fee Only, Registered Investment Advisor offering clients investment and financial planning services. Jan oversees all aspects of J. Oliver Maxwell's investment and portfolio management process with over 20 years of experience in the investment field. The firm seeks the trust and respect of each client. We acquire knowledge about individual client's goals and objectives. We formulate an action plan that is modeled for long term growth utilizing investment research, portfolio management, asset allocation, trading decisions, trade execution, risk management, and collaborative communication to achieve the best results.

Jan began her career with UBS Financial Services in San Francisco, California as Vice President, Wealth Management. Jan served as Executive Vice President and Portfolio Manager at Roundhill Securities, Alamo, California.  Jan works dynamically with New York Life and Guardian Life Insurance Companies and J. Rockcliff Realty, Danville, California to empower clients with diverse ways to attain financial independence. Management of client assets is an honor and a privilege not a right. Jan works diligently to personalize each portfolio presentation while providing superior service, experience and expertise with a smile. Jan is passionate about her work and it shows in the execution and results she attains for her clients. 

Jan received her Bachelor of Science from Georgetown University in 1978 and her M.B.A. from Ashford University in 2010. Jan is on target to complete her CFP after having completed 1st year law school at Concord Law School, Los Angeles, California. Philanthropy is very important. Jan gives back to the community she serves by empowering  millennials with money management concepts. Jan is an active Docent to the Blackhawk Auto Museum, the Wheelchair Museum and the CASA organization in the Bay Area.

Jan is passionate about family, community, landscape design and architecture having created a farm reserve on eleven acres of farm land north of Napa California Wine Country she named after an orphanage in Ukraine that serves infants and young children with AIDs. Jan has transformed the land from 11 acres of weeds into a magical  oasis, developing the land, creating the landscape design and inviting in guests for financial seminars and gourmet farm dinners to honor clients. Jan enjoys the success of each client who displays the discipline, focus and determination to reach financial goals and attain financial independence. The care that goes into mentoring and supporting and educating financial concepts to empower greatness is my passion.

Jan is honored to answer any and all questions you may have now or in the future. We look forward to meeting with you to allow you to share your questions, allowing us to collaboratively tailor a plan for long term growth of assets.


Thank you for the honor to assist you.

Jan Attard, MBA, RIA, CMT Certification


tele. # 925-876-1377



MBA, Ashford University
CMT, Golden Gate University
Series 7, NASD
#01182973, Realtor, J. Rockcliff Realty

Fee Structure:

Author: Tunnel Vision, a focused life (Empower Your Money)

CRD Number:


Insurance License:



All written content on this site is for information purposes only. Opinions expressed therein are solely those of Jan Attard, Principal, J. Oliver Maxwell, LLC. Material presented is believed to be from reliable resources and we make no representations as to its accuracy or completeness. Fee only financial planning and investment advisory services are offered through J. Oliver Maxwell, LLC, a registered investment advisory firm in the state of California. Investing money in the equity and bond markets, mutual funds and ETFs may involve risk resulting in loss of capital.  Past performance is no guarantee of future results.  Each investor should be diligent to research any investment to make sure it is suitable with investment objectives, risk tolerance, risk profile, liquidity considerations, tax situation, and any other feature pertinent to your financial situation. The presence of this web site or any information presented on the internet shall in no direct or indirect way be construed or interpreted as a solicitation to sell or offer to sell investment advisory services to any residents of any state other than the state of California or where otherwise legally permitted. We are legally empowered to provide investment advisory services to residents of California.

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    Investing, Asset Allocation, Stocks
What are some strategies for turning a small amount of cash into a diverse stock portfolio?
83% of people found this answer helpful

Dear Wanting To Evaluate Strategies for Turning a Small Amount of Cash into a Diverse Stock Portfolio,

Caution, Caution, Caution, Caution, Knowledge is Power!

First obtain strong and sound and fundamental education about the markets, choose to trust someone to teach and mentor understanding about individual stock selection, acknowledge there is fluxuation in the markets, there are no guarantees to an investment horizon, acknowledge the long term effort to your roadmap involves some degree of volatility on a continual basis, this is the nature of a healthy and dynamic stock market.

The answer to this question is "it depends" on your time horizon, your goals, risk tolerance, life expectations.

Before you learn to invest in the markets, purchase your first home or make any commitment which has lasting and long term consequences make certain you start with a money consciousness transcending all you will do.

This is a multiple step process involving learning about money, learning about savings strategies, learning and gaining insight about you, your family and how money was cared for growing up. Go to Mint.com or like site. 

Gain insight from the books you read about investing, not only the patterns and styles of investing also the individuals who invested and how they profited during their tenure as investors in the marketplace both in the stock market, real estate and investing in themselves and their ability to become the controling factor of their personal and long term success- self made entrepreneur. Start a money diary, meet with like individuals.

Learn from great of the greats, Market Wizards, Warren Buffett, George Soros including business moguls Steve Jobs, Oprah Winfrey and Karl Icon. Tesla did not just become a great company nor did Apple. It took dedication, determination and mind set to lead the way to greatness. Then it took dedicated action period.

Understand Investment strategies, savings strategies, trading mentality. Be humble, patient and focus on the long term. This is a life commitment to grow savvy and smart long term. I call it the "tunnel vision approach.

The platforms available to you are diverse including among the many (not in order of importance or worth) E-Trade, Interactive Brokers, Fidelity, Morgan Stanley, Sink or Swim. There are many professing to teach and mentor money consciousness, in the end and at the end of the day the proof is in the pudding- you control. 

I run a small group for millennials, college students and eager investors to empower a mindset of saving and automation of finances. I teach basic strategies about how to watch and understand the market, setting up a dummy account, moving forward knowing risk tolerance. My goal- mentor caution, care diligence long term.

It is fabulous to start now. If you begin with 100 per month or whatever it is you can afford in cash and never allow anything to stand in your way, investing cash on a regular and systematic basis, the power of compounding over the years and over time will allow you to amass a great fortune that will place you in a position of attaining financial independence.

Though Blue Chip Stocks are understood to have less risk than their internet counterpart, there is no steadfast rule that one group of stocks is safer than any other group of stocks. Best way to find and invest in stocks is to study the Business, understand the fundamentals of the company, is it sound, are there earnings, is the vision for the company long term? Prior to investing one must carefully digest each company's fundamentals and not be drawn to trends or fads. Take the time to understand all of this and your portfolio may be less likely to fluxuate however at any given time the market may fool all of us!  Beware, be careful, be knowledgeable.

Stay on track. Stay focused. Save for the Long Term as This is Where Money is Made.

Be Empowered and Emotionally Grounded prior to Investing in the Markets.




Jan Attard, MBA, RIA

J. Oliver Maxwell, LLC




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