In today’s financial services industry, the terminology is becoming ever more confusing: advisor, broker, chartered financial analyst (CFA), certified financial planner (CFP), certified investment management analyst (CIMA) and, more recently, fiduciary. Understanding this last term can make a huge difference in how you choose what kind of advisor you have and how they manage your money.
What Is a Fiduciary?
A fiduciary is a person given the power to act on behalf of another and put their interests first. The Investment Advisors Act of 1940 is a law that was enacted in order to regulate advisors who, for compensation, give advice to others as to the value of securities or as to the advisability of investing in, purchasing or selling securities. The law establishes principles for how advisors should treat their clients, which courts have interpreted to be fiduciary obligations. (For more, see: An Introduction to the Profession of Fiduciary Advisor.)
The advisor, as a fiduciary, owes the client a duty of loyalty, which means they must act in the best interest of the client. If a conflict of interest exists, the advisor must make full and fair disclosure of all material facts so the client can make an informed decision whether to proceed with a transaction.
Additionally, the advisor owes the client a duty of care, which means the advisor’s advice, based on a reasonable inquiry of the client’s financial situation, investment experience and investment objectives, is in the client’s best interest.
- Put client's interests first.
- Act with the utmost good faith.
- Provide full and fair disclosure of all material facts.
- Do not mislead clients.
- Expose all conflicts of interest.
The Department of Labor, not the SEC or Financial Industry Regulatory Authority (FINRA), has broadly redefined financial advice to include investments and insurance recommendations, for compensation, to plans, participants and IRA owners.
Currently, only independent registered investment advisors (RIAs) are required to act in a fiduciary capacity. Brokers or financial advisors working for a broker-dealer firm or an insurance company are only held to a suitability standard (not a fiduciary standard).
Fiduciary vs. Suitability Example
To better understand the difference between a fiduciary standard and a suitability standard, let’s try an everyday example: buying a car. Assume you are looking for a car that costs less than $25,000 and gets over 25 miles per gallon. Those two requirements alone would leave you with a rather long list of cars that would be suitable to you.
However, most of us would do further investigation and consider additional criteria. For example: Which models have the best safety record? Which ones have the best maintenance/repair history? Which ones have the best resell value? You work to find a car that does not just meet your basic needs or is suitable, but one that is best for you.
Would you feel comfortable making your car buying decision by simply relying on the salesperson representing the car manufacturer? Or, would you feel more comfortable using an independent research organization such as Consumer Reports to help find the best car for you?
Apply this idea to your money and the type of advisor you'd want to manage it and give you advice on investments. Demand an independent, fiduciary level of care for something as important as your financial future. (For more, see: Choosing a Financial Advisor: Suitability vs. Fiduciary Standards.)