How can I get on the right investment path after starting later in life?

I am beginning to invest a little late. I am 44 years old and only have a small amount in a ROTH IRA. I recently took a shot in the dark on a stock ($200) and have been watching it decline. I'm really not worried about it because this was just to "break the ice" so to speak. I have been doing a ton of research and have purchased a book. My question is, what can I do to get on track with a retirement investment account? Should I just dump a bunch of money into several Mutual Funds? Should I diversify with some Mutual funds and play the volatile market? Seems like things are in a downturn right now and soon could be a good time to invest. I would prefer to do this on my own and not pay a local Financial Advisor a bunch of money.

Asset Allocation, IRAs, Mutual Funds
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May 2017

You can balance risk and return with a low-cost ETF portfolio. Funds are automatically balanced and invested based on your goals and time frame. There, you can open a Roth IRA after initial setup, which comes with an Individual taxable account.

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