Table of Contents
Table of Contents

Amazon (AMZN) Announces New Fire 7 Tablets

First upgrade in 3 years to Amazon's super-cheap alternative to the iPad mini, Inc. (AMZN) announced, on May 18, 2022, its next generation Fire 7 and Fire 7 Kids tablets. Available to order now with shipment to begin on June 29, 2022, prices for these devices start at $59.99 and $109.99, respectively. making them ultra-cheap alternatives to the iPad mini from Apple Inc. (AAPL), which starts at $449.

Exactly what the revenue and profit impact of the new Fire 7 and Fire 7 Kids will be for Amazon is uncertain at this early stage. However, the new Fire 7 promises significant upgrades in functionality for only a small increase in price ($10) versus the previous model, introduced three years ago. While Apple and Samsung dominate this popular market with global market shares of 31.5% and 21.1%, respectively, in Q1 2022, Amazon is in contention with a 9.6% share that puts it in third place. Total units shipped in that quarter were just over 38 million.

Key Takeaways

  • Amazon has announced its new Fire 7 and Fire 7 Kids tablets, with shipments starting on June 29, 2022.
  • With respective starting prices of $59.99 and $109.99, Amazon's tablets are positioned as budget alternatives to the Apple iPad mini, which starts at $449.
  • The new Fire 7 offers significant performance upgrades from its prior release, in 2019, for a price increase of just $10.

Key Fire 7 Upgrades

The new Fire 7 and Fire 7 Kids offer 40% longer battery life (at up to 10 hours), double the random access memory (RAM), and 30% faster responsiveness than the previous Fire 7, which was introduced in 2019. The new Fire 7 also has a 7-inch touchscreen, as its name suggests, with a 1024 x 600 resolution. Tumble tests also indicate that it is twice as durable as the latest iPad mini, released in 2021. Moreover, the Fire 7 Kids features a special kid-proof case.

On the downside, the new Fire 7 has two cameras, one facing front and the other back, that offer a resolution of just 2 megapixels (MP). However, this is an obvious tradeoff for its low price. It also offers 720-pixel high definition (HD) video recording for photos and video calls.

Other Features

Amazon positions the new Fire 7 as particularly suited for entertainment purposes, such as: streaming or downloading movies or TV shows; using popular apps like TikTok; making Zoom or Alexa calls; connecting with friends through Facebook or Instagram; browsing the web; reading eBooks, including content that is also available on Amazon's Kindle reader; or playing games.

The new Fire also is integrated with Amazon's voice-activated Alexa. This allows users to use voice commands to, for example: play videos and music; open apps; shop online; check the weather; access compatible smart home devices; or call or message other people. Amazon promises that this is designed with privacy in mind, giving the user control over Alexa settings and the ability to turn off the hands-free mode at any time.

The new Fire 7 Kids comes with a one-year Amazon Kids+ subscription, which includes age-appropriate entertaining and educational content. Usage can be managed with the Amazon Parent Dashboard. The Fire 7 Kids also can be used as a calling device, with contacts approved by their parents.

Article Sources
Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.
  1. Techradar. "Amazon's New Fire 7 Launched as a Super-Cheap Alternative to an iPad Mini."

  2. Apple Inc. "Buy iPad Mini."

  3., Inc. "Introducing the Next Generation Fire 7 and Fire 7 Kids—Amazon's Most Popular Tablet, Upgraded to Deliver Even More for the Whole Family."

  4. Statista. "Tablet Shipments Market Share by Vendor Worldwide From 2nd Quarter 2011 to 1st Quarter 2022."

Take the Next Step to Invest
The offers that appear in this table are from partnerships from which Investopedia receives compensation. This compensation may impact how and where listings appear. Investopedia does not include all offers available in the marketplace.