Apple (AAPL) Car Venture Hits Bump in Road

Apple Inc. (AAPL) no longer appears to be headed toward a deal with Hyundai Motor Company (HYMTF) and Kia Motors Corporation (KIMTF) of South Korea to develop and manufacture electric vehicles (EVs) with autonomous driving capabilities, a story that broke in early January 2021. As recently as last week, press reports indicated that a deal was imminent, perhaps heading toward an announcement on Feb. 17, 2021.

However, Hyundai now has issued this statement: "We are not having talks with Apple about developing self-driving cars." Kia, in which Hyundai holds a 34% ownership stake, has not commented, instead referring news organizations to the statement from Hyundai. Meanwhile, sources familiar with the matter have indicated that Apple had put its discussions with Hyundai and Kia on hold weeks ago.

  • Hyundai and Kia have announced that they are not now in talks with Apple about producing self-driving electric vehicles.
  • Sources indicate that these talks ended weeks ago, even as press speculation about an imminent deal increased.
  • Apple is likely in discussions with other automakers, and some analysts believe that a deal eventually may be struck with Hyundai and Kia.

Significance for Investors

For Apple to have a realistic chance at entering the vehicle market, the widespread consensus is that it must partner with an established automobile manufacturer. Setting up a vehicle manufacturing plant can cost billions of dollars and take many years, and Apple is a company with no relevant prior experience in this industry.

While analysts and investors generally appear to see opportunities for Apple in the electric vehicle market, especially if it forges the right partnership deal with the right existing automotive manufacturer, some are not convinced. One skeptic has noted that Apple has a history of higher profit margins than most automakers.

Analyst Daniel Ives of Wedbush Securities is among the bulls. In a research note released after Hyundai's statement, he wrote that "the EV industry is entering a golden age." Based on his projection that electric vehicles could represent a $5 trillion industry, Ives believes that grabbing a market share of just 5% to 10% could be another major source of growth for Apple.

Ives still sees Hyundai as a likely partner for Apple, with Volkswagen AG (VWAGY) as his other top possibility. He also believes that Apple could pose a stiff competitive challenge to Tesla, Inc. (TSLA), General Motors Company (GM), and Ford Motor Company (F). "In a nutshell, Apple with the right partner (Hyundai and VW Top 2 choices) would be a major force in the EV industry and could disrupt market share from the likes of Tesla, GM, [and] Ford if the company is able to get the Apple Car on the road by 2024," Ives concludes.

Looking Ahead

One possibility is that Apple may look to forge multiple partnerships, and analysts have suggested other major carmakers as likely candidates, such as Honda Motor Company, Ltd. (HMC), Tata Motors Ltd. (TTM) of India, which owns Jaguar and Land Rover, or Geely Automobile Holdings Ltd. (GELYF) of China, which owns Volvo. Indeed, one report indicates that Apple has been in discussions with at least six automakers.

Like Daniel Ives, widely followed Apple analyst Ming-chi Kuo also thinks that Apple may forge a deal with Hyundai and Kia eventually. Kuo sees Hyundai's E-GMP as an ideal platform for Apple's first electric vehicle and Kia as a logical choice for manufacturing in the United States. Nonetheless, Kuo does not expect the car to be available before 2025.

Ives predicts that Apple will announce a partnership to build electric vehicles before the first half of 2021 is over. Like Kuo, he finds Hyundai's E-GMP platform to be a good fit for Apple. Ives cites Volkswagen's Modular Electric Drive Matrix as another logical choice.

Article Sources
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  2. Autoblog. "Hyundai and Kia say the reported Apple car deal is now off,"

  3. CNBC. "Apple and Hyundai-Kia pushing toward deal on Apple Car,"

  4. CNN Business. "Hyundai and Kia say they are not talking to Apple about self-driving cars,"

  5. Bloomberg. "Apple Car Talks Aren’t Happening, Say Automakers Hyundai, Kia,"

  6. Investopedia. "Apple (AAPL) Reportedly Developing Electric Car,"

  7. Apple Insider. "Apple predicted to announce 'Apple Car' partnership in the first half of 2021,"

  8. The Verge. "Hyundai and Kia downplay Apple car rumors,"

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