StubHub's Top 5 Competitors in Ticket Reselling

StubHub operates one of the world's largest online ticket reselling marketplaces. The company brings together ticket buyers and sellers and allows them to transact business by using either the company's web site or mobile applications. A subsidiary of eBay Inc. (EBAY), StubHub has been operating since 2000 and is one of the most recognizable online marketplaces for tickets. That's not to say StubHub competitors aren't chasing its tail: the company faces major competition from several other online ticket services. Here are some of its biggest competitors (or StubHub alternatives) in the ticket marketplace.


SeatGeek operates a search engine that allows buyers to check multiple sources for tickets to events. The buyer inputs information about the event into the search engine, and it returns dozens of options for purchasing tickets. Each option receives a proprietary deal score. A higher deal score means you can expect a better value when purchasing. The search engine also returns interactive stadium, arena, and venue seat maps that allow customers to choose their precise seats for events.

The maps also display the deal scores for each seat. SeatGeek offers customers the use of its website and mobile application. Customers can choose to receive alerts that notify them if their favorite artist or team is playing in their city. The search engine has the advantage of aggregating results from multiple vendors and allows the customer to compare prices. SeatGeek also offers a number of safety guarantees for buyers.


Razorgator was founded in 2001 and offers tickets to concerts, sporting events, theater productions, and more. The company has been selling tickets for nearly two decades and claims to sell the largest selection of guaranteed tickets across the web. Like Ticket Liquidator, Razorgator promises that tickets arrive on time and are valid for entry into the event. It also promises that tickets are the same, equal to or better than what the customer ordered.

Finally, the company promises a money-back guarantee if it doesn't meet these conditions. Customers can order tickets either through the company's web site or app and can pay by credit or debit card. All customers have the option of receiving their tickets through either a digital e-ticket download, electronic transfer, physical shipping, or local pickup.


Though Ticketmaster is known mostly as a platform to buy new and verified tickets to events from sports games to concerts and more, in recent years Ticketmaster has taken advantage of its userbase that needs to resell tickets to create Fan-to-Fan Resale. Founded originally in 1976, it is one of the largest entertainment platforms and merged with Live Nation back in 2009.

Ticketmaster brags that even transferred or resold tickets are 100% verified by its platform, which is a step above simply a "money-back guarantee" if a buyer happens to receive a counterfeit ticket and cannot enter the specific sports game he was vying to attend.

Ticket Liquidator

Ticket Liquidator operates a website and provides access to a mobile app that connects ticket buyers with sellers. The company, which was founded in 2003, offers tickets to concerts, shows, sporting events, and other popular activities. Unlike StubHub, which operates as a broker, Ticket Liquidator connects its users directly with sellers to negotiate transactions.

Also, unlike StubHub, Ticket Liquidator only accepts sellers who it carefully vets and considers qualified and trustworthy. As a result, Ticket Liquidator provides the following guarantees to its customers:

  • All tickets are legitimate and valid for entry.
  • All tickets are the same, equal to or better than what the buyer requests.
  • All tickets are delivered prior to the event, and if an event is permanently canceled, buyers receive a refund.
  • Ticket Liquidator promises a 100% money-back guarantee if sellers fail to meet any of these promises.

Vivid Seats

Vivid Seats is another StubHub competitor that sells tickets to popular events. Unlike StubHub, the company screens and vets its sellers to guarantee the safety and security of its buyers. As the third-largest online ticket reseller, Vivid Seats ensures that it conducts transactions anonymously and never passes on the buyer's information to the seller.

In addition, like Ticket Liquidator and Razorgator, Vivid Seats makes a customer service pledge to its buying customers. The company promises that tickets are valid and authentic, delivered prior to the event, and are the same, equal to or better than what the customer ordered. Vivid Seats also offers a 100% money-back guarantee if it fails to meet these promises and offers a dedicated, in-house customer service team to its buyers and sellers.

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