The 10 Greatest Entrepreneurs

There is a tough truth that any small business owner has to face. Even in the best of times, the vast majority of small businesses fail. In this article, we'll look at ten entrepreneurs who not only succeeded but built vast business empires.

Key Takeaways

  • Here are ten entrepreneurs who built business empires, like John D. Rockefeller of Standard Oil and steel-magnate Andrew Carnegie.
  • John Rockefeller's fortune does not surpass the rich of modern-day; however, he is still regarded as the richest man in history.
  • Thomas Edison founded General Electric (GE), while Henry Ford revolutionized manufacturing, bringing cars to the masses.
  • Sam Walton started Walmart and modernized distribution, while Walt Disney created one of the largest media companies on earth.
  • Bill Gates of Microsoft and Steve Jobs of Apple made the list, among others.

Who Are the 10 Greatest Entrepreneurs?

You may know many of today's entrepreneurs due to their frequent appearances in the news, but there have been famous entrepreneurs throughout the last two centuries. These businesspeople changed their industries and culture, built vast wealth, and created innovations that continue to influence our lives today.

1. John D. Rockefeller

John D. Rockefeller was the richest man in history by most measures. He made his fortune by squeezing out efficiencies through horizontal and vertical integrations that made Standard Oil synonymous with monopoly. However, the price of fuel dropped drastically for the everyday consumer. The government broke up Standard Oil for good in 1911.

Rockefeller's hand can still be seen in the companies like Exxon (XOM) and Conoco that profited from the R&D and infrastructure they received as their piece of the breakup. Rockefeller retired at the turn of the century and devoted the rest of his life to philanthropy. More than 80 years after his death, Rockefeller remains one of the great figures of Wall Street.

2. Andrew Carnegie

Andrew Carnegie loved efficiency. From his start in steel, Carnegie's mills were always on the leading edge of technology. Carnegie combined his superior processes with an excellent sense of timing, snapping up steel assets in every market downturn.

Like Rockefeller, Carnegie spent his golden years giving away the fortune he spent most of his life building (though not as well-remembered as some of his contemporaries, Andrew Carnegie's legacy is strong and moralistic).

3. Thomas Edison

There is no doubt that Edison was brilliant; however, it was his business sense, not his talent as an inventor, that clearly shows his intelligence. Edison took innovation and made it the process now known as research and development. He sold his services to many other companies before striking out on his own to create most of the electrical power infrastructure of the United States.

While Edison is one of the founders of General Electric (GE), many companies today owe their existence to him–Edison Electric, Con Edison, and so on. Although Edison had far more patents than he did corporate ties, it is the companies that will carry his legacy into the future.

4. Henry Ford

Henry Ford did not invent the automobile. He was one of a group working on motorcars and, arguably, not even the best of them. However, these competitors were selling their cars for a price that made the car a luxury of the rich. Ford put America–not just the rich–on wheels, and unleashed the power of mass production. His Ford Model T was the first car to cater to most Americans.

Ford's progressive labor policies and his constant drive to make each car better, faster, and cheaper made certain that his workers and everyday Americans would think Ford (F) when they shopped for a car.

5. Charles Merrill

Charles E. Merrill brought high finance to the middle class. After the 1929 crash, the general public had sworn off stocks and anything more financial than a savings account. Merrill changed that by using a supermarket approach by sacrificing high commissions to serve more people, making up his money on the larger volume.

Merrill worked hard to "bring Wall Street to Main Street," educating his clients through free classes, publishing rules of conduct for his firm, and always looking out for the interests of his customers first.

6. Sam Walton

Sam Walton picked a market no one wanted and then instituted a distribution system no one had tried in retail. By building warehouses between several of his Wal-Mart (WMT) stores, Walton was able to save on shipping and deliver goods to busy stores much faster. Add a state-of-the-art inventory control system, and Walton was lowering his cost margins well below his direct competitors. Rather than booking all of the savings as profits, Walton passed them on to the consumer.

By offering consistently low prices, Walton attracted more and more business to where he chose to set up shop. Eventually, Walton took Wal-Mart to the big city to match margins with the big boys–and the beast of Bentonville has never looked back.

7. Charles Schwab

Charles Schwab, usually known as "Chuck," took Merrill's love of the little guy and belief in volume over price into the internet age. When May Day opened the doors for negotiated fees–all broker trades had previously been the same price–Schwab was among the first to offer a discount brokerage for the individual investor. To do this, he trimmed the research staff, analysts, and advisors, and expected investors to empower themselves when making an order.

From a bare-bones base, Schwab then added services that mattered to his customers, like 24-hour service and more branch locations. Merrill brought the individual investors back to the market, but Chuck Schwab made it cheap enough for them to stay.

8. Walt Disney

The 1920s found Walt Disney on the verge of creating a cultural juggernaut. A gifted animator for an advertising company, Disney began creating his own animated shorts in a studio garage. Disney created a character inspired by the mice that roamed his office, Mickey Mouse, and made him the hero of "Steamboat Willie" in 1928.

Steamboat Willie was the first animated film with synchronized sound.

The commercial success of Mickey Mouse allowed Disney to create a cartoon factory with teams of animators, musicians, and artists. Disney turned that mouse into several amusement parks, feature-length animations, and a merchandising bonanza. After his death, the growth has continued making Disney (DIS), and his mouse, the founders of the largest media company on earth.

9. Bill Gates

When people describe Bill Gates, they usually come up with "rich," "competitive," and "smart." Of the three traits, it's Gates' competitive nature that has carved out his fortune. Not only did he fight and win the operating system (OS) and internet browser wars, but Gates stored up the profits that came with the victories–and Microsoft's dominance–to fund future fights and ventures.

The Xbox is just one of the many sideline businesses that the massive war chest has funded. The fact is that Microsoft's cash and Gates' reluctance to pay it out is a big part of what saw the company through hard times and funded expansion in good times.

10. Steve Jobs

Steve Jobs co-founded Apple (AAPL), one of the only tech companies to offer a significant challenge to Microsoft's dominance. In contrast to Gates' methodical expansion, Jobs' influence on Apple was one of creative bursts. Apple was a computer company when Jobs returned to it.

Now, the iPod, the iPhone, and the iPad are the engines of growth that have pushed Apple past the once unassailable Microsoft. In 2010, Apple surpassed Microsoft's market cap for the first time. And in 2022, Apple CEO Time Cook announced that the installed active base of devices achieved a record of 1.8 billion devices.

Frequently Asked Questions

What Are Some Examples of Entrepreneurs in Healthcare?

The healthcare industry is full of bright and talented entrepreneurs, such as physicians running their own practices, independent traveling clinicians, and other professionals who assume risks to create new business opportunities or new ways of doing business.

For example, Ara Chackerian is the co-founder of Mindful Health Solutions—a psychiatric practice treating mental illness—and an investor in start-up healthcare companies. Abhilash Patel is the co-founder of Recovery Bands and other websites that help people struggling with addiction find the treatment they need.

Who Is the Number 1 Entrepreneur In The World?

Depending on when asked, the top entrepreneur in the world is often the world's richest person. As of May 2022, that title is bestowed by Forbes on Elon Musk, the CEO of Tesla Motors and founder of SpaceX and PayPal. However, some argue that the number one entrepreneur is Jeff Bezos—Amazon founder and former CEO—who is the second richest person in the world.

What Are 5 Characteristics of Entrepreneurs?

There is no prescription for being an entrepreneur; however, there are traits most often shared by successful entrepreneurs. Here are five characteristics entrepreneurs should have:

  • Take risks to pursue new opportunities
  • Work hard and be persistent
  • Know your target market and understand the market in which you will compete
  • Continue learning
  • Consider failures as new opportunities

The Bottom Line

These ten entrepreneurs succeeded by giving the customer something better, faster, and cheaper than their nearest competitors. No doubt, some like Rockefeller will always be on these lists, but there is plenty of room for the right person to find their place among the entrepreneur's pantheon.

Article Sources
Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.
  1. Cornell Law School, Legal Information Institute. "Standard Oil Co. of New Jersey v. United States."

  2. Exxon Mobil. “Our History.”

  3. Library of Congress. “Andrew Carnegie – Man of Steel.”

  4. Carlson, Bernard W. “Thomas Edison as a Manager of R&D: The Case of the Alkaline Storage Battery, 1898-1915.” IEEE Technology and Society Magazine, vol. 7, no 4, 1975, pp. 1-2.

  5. General Electric. “A Shared Vision: GE and Alstom Continue Their Common History With Latest Acquisition.”

  6. Edison Innovation Foundation. “Thomas Edison Patents.”

  7. Ford. “The Moving Assembly Line and the Five-Dollar Workday.”

  8. Ford. “Company Timeline: 1908.”

  9. Edwin J. Perkins. “Wall Street to Main Street: Charles Merrill and Middle-Class Investors,” Pages 81, 237. Cambridge University Press, 1999.

  10. Michael Berghdal. “How Wal-Mart Minimises Risk by Aligning Business Strategies with HR Practices.” Pages 9 and 11.

  11. Charles Schwab Corporation. "History."

  12. Disney. “Disney History.”

  13. Library of Congress. "Steamboat Willie."

  14. Museum of Modern Art. "Ub Iwerks, Walt Disney, Steamboat Willie, 1928."

  15. GatesNotes. “America’s Secret Weapon.”

  16. Microsoft. “Xbox Series X.”

  17. StatCounter. “Tablet Operating System Market Share Worldwide.”

  18. CNN Money. "Apple Topples Microsoft's Throne."

  19. Seeking Alpha. "Apple Inc. (AAPL) CEO Tim Cook on Q1 2022 Results - Earnings Call Transcript."

  20. Forbes. "Forbes World Billionaires List, The Richest in 2022."

Take the Next Step to Invest
The offers that appear in this table are from partnerships from which Investopedia receives compensation. This compensation may impact how and where listings appear. Investopedia does not include all offers available in the marketplace.