Yelp Inc. (NYSE: YELP) was founded in 2004, in San Francisco, California, to help its users find local businesses and the average user ratings of those businesses.. To generate revenue, Yelp sells ad space to local businesses; paying advertisers cannot change their reviews. Yelp has grown its user base across the globe and has communities in major cities across the United States, Canada, Spain, Australia, Hong Kong, Switzerland, France and Germany. As of May 11, 2018, Yelp has grown into a website with a market cap of $3.75 billion, connecting its visitors with local businesses such as restaurants and entertainment venues. The top four Yelp shareholders are as follows as of May 11, 2018. 

Jeremy Stoppelman

​Jermey Stoppleman is a co-founder and the CEO of Yelp, which he brainstormed while sick with the flu and unable to find reliable doctor recommendations online. Before creating Yelp, Stoppelman worked at X.com, and later become VP of engineering when X.com became Paypal. He calls himself a "hands-on" CEO and has a desk on the floor with other employees. As reported in an February 20, 2018, SEC filing, Stoppelman owns 2,466,310 shares of Yelp. 

Laurence Wilson

Laurence Wilson joined Yelp in 2007 to oversee the company's legal and regulatory affairs. As of November 2017, Wilson serves as a senior vice president of legal and user operations, general counsel and secretary. Wilson holds a bachelor's degree from the University of California, San Diego and a Juris Doctor degree from Stanford Law School. Prior to assuming his senior vice president role at Yelp, Wilson served as a vice president of legal at Xoom Corporation, and as corporate counsel for various startup companies. As of February 20, 2018, Wilson holds 189,743 shares of Yelp's common stock.

Joseph R. Nachman

Joseph R. Nachman joined Yelp in 2007 and previously served as vice president of sales until 2011. Thereafter, Nachman served as senior vice president of revenue between 2011 and early 2016. On Feb. 4, 2016, Nachman was promoted to chief revenue officer (CRO) of Yelp. Curerently, Nachman works as the COO of Yelp. Nachman earned his bachelor's degree in economics from the University of Colorado and spent several years in senior sales positions for many companies, such as Yahoo and HotJobs. Nachman is the third-largest major direct shareholder with 127,855 shares according to his latest SEC filing on April 20, 2018.

Charles "Lanny" Baker 

Charles Baker, also known affectionately as "Lanny", joined Yelp in April 2016 as Chief Financial Officer. Baker went to Yale, where he graduated with a B.A. in history. Baker still serves as a director for  XO Group Inc and previous was a director at HomeAway.com, and was formerly CEO of Ziprealty. Per his most recent SEC filing on February 20, 2018, Baker owns 122,680 shares of Yelp stock, making him the fourth largest individual shareholder in Yelp.

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