Yelp Inc. (NYSE: YELP) was founded in 2004, in San Francisco, California, to help its users find local businesses and the average user ratings of those businesses. To generate revenue, Yelp sells ad space to local businesses – paying advertisers cannot change their reviews. Yelp has grown its user base across the globe and has communities in major cities across the United States, Canada, Spain, Australia, Hong Kong, Switzerland, France and Germany. As of August 9, 2018, Yelp has grown into a website with a market cap of $3.99 billion, connecting its visitors with local businesses such as restaurants and entertainment venues.

Here are the top four Yelp shareholders.

Jeremy Stoppelman

​Jermey Stoppleman is a co-founder and the CEO of Yelp, which he brainstormed while sick with the flu and unable to find reliable doctor recommendations online. Before creating Yelp, Stoppelman worked at, and later become VP of engineering when became Paypal. He calls himself a "hands-on" CEO and has a desk on the floor with other employees. As reported in a July 26, 2018, SEC filing, Stoppelman owns 2,375,310 shares of Yelp. 

Geoffrey Donaker

Geoffrey Donaker, joined Yelp in 2005. After 11 long years at teh company, Donaker retired as Yelp's Chief Operating Officer in August 2016. Donaker continues to serve on the company's board, a position he has held since 2010. Prior to Yelp, he had was with companies like eBay, Collectibles and Donaker went to Stanford University, where he graduated with a B.S. in Mechanical Engineering. Per the company's last proxy filing as of March 15, 2018, Donaker owned 1 million shares of Yelp, including 397,940 shares held in family trusts and 604,483 options exercisable within 60 days of March 15.

Laurence Wilson

Laurence Wilson joined Yelp in 2007 to oversee the company's legal and regulatory affairs. Wilson serves as the Chief Administrative Officer at Yelp and holds a bachelor's degree from the University of California and a Juris Doctor degree from Stanford Law School. Prior to assuming his role at Yelp, Wilson served as a vice president of legal at Xoom Corporation, and as corporate counsel for various startup companies. As of May 21, 2018, Wilson holds 186,104 shares of Yelp's common stock.

Joseph R. Nachman

Joseph R. Nachman joined Yelp in 2007 and served as vice president of sales until 2011. Thereafter, Nachman served as senior vice president of revenue between 2011 and early 2016. On Feb. 4, 2016, Nachman was promoted to chief revenue officer (CRO). Curerently, Nachman works as the COO of Yelp. Nachman earned his bachelor's degree in economics from the University of Colorado and spent several years in senior sales positions for many companies, such as Yahoo and HotJobs. Nachman is the third-largest major direct shareholder with 122,431 shares according to his latest SEC filing on July 26, 2018.


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