Top Amazon Shareholders Inc. (AMZN) was founded in July 1994 by Jeff Bezos as an online bookstore, and has since ballooned into the world's largest e-commerce company. As Amazon has evolved, it has expanded to offer a seemingly limitless range of products such as video games, software, electronics, clothing, toys, and food. Amazon also gets major revenue from other businesses. Amazon Web Services is the world's largest seller of cloud computing services. Amazon's entertainment streaming service also produces its own movies and TV shows, and Amazon Music provides access to millions of songs. Also, Amazon subsidiary Ring offers home security services.

This growth has transformed Amazon into one of the largest companies in the world by market value, with a market capitalization as of July 9, 2020 of nearly $1.6 trillion. In the trailing 12-month (TTM) period ending July 9, 2020, Amazon generated revenue of $296.3 billion and net income of $10.6 billion.

The top individual insider shareholders of Amazon are Jeff Bezos, Andrew Jassy, and Jeffrey Blackburn, and the top institutional shareholders are Advisor Group Inc., Vanguard Group Inc., and BlackRock Inc. (BLK).

"Insider" refers to people in senior management positions and members of the board of directors, as well as people or entities that own more than 10% of the company's stock. In this context, it has nothing to do with insider trading.

Top 3 Individual Insider Shareholders

Jeff Bezos

Amazon's founder and executive chair of Amazon's board, Jeff Bezos, is the company's biggest shareholder, with 55.5 million shares representing 11.1% of outstanding shares. Bezos was CEO of Amazon since its founding until July 5, 2021 when he stepped down in favor of Andrew Jassy. Bezos is currently ranked number 1 on Forbes' list of the world's wealthiest people. His net worth took a brief hit in 2019 when he finalized his divorce from MacKenzie Bezos, who helped him start Amazon. As part of the settlement, Bezos keeps voting control over his entire stake even though his former wife retains ownership of 25% of those shares.

Andrew Jassy

Amazon's chief executive officer (CEO) Andrew Jassy owns 94,797 shares of the company, or 0.02% of all outstanding shares. Jassy was previously the CEO of Amazon Web Services, the world's largest cloud computing services company, before becoming CEO of the entire company on July 5, 2021. Jassy joined Amazon in 1997. With a team of 57 people, he founded AWS and started selling cloud services in 2006. Prior to joining Amazon, Jassy founded and managed a marketing consulting company.

Jeffrey Blackburn

Jeffrey Blackburn holds 48,967 shares of Amazon, or 0.01% of outstanding shares. Blackburn has been Senior Vice President of Business Development for Amazon since 2006. He previously was Vice President of Operations Integration at Amazon, and joined the company in 1998 after working for several years as an Associate at Morgan Stanley and Deutsche Bank. 

Top 3 Institutional Shareholders

According to Whale Wisdom, more than 3,000 13F filers held Amazon stock as of the end of Q1 2020. About 1,200 of them included Amazon in their top 10 holdings.

Advisor Group Inc.

Advisor Group Inc. is an institutional brokerage company that offers asset management, investment advisory and other services. It has $296.7 billion in assets under management (AUM).  It has one of the largest networks of independent wealth management firms in the world. Advisor Group owns 35.4 million shares of Amazon stock, or 7.1% of outstanding shares, according to its 13F filed for the period ending March 31, 2020.

Vanguard Group Inc.

Vanguard Group Inc. provides hundreds of mutual funds, ETFs, and retirement products. The company is primarily a mutual fund and ETF management company with about $6.2 trillion in global assets under management (AUM) as of January 31, 2020. Based on its 13F filed for the period ending March 31, 2020, Vanguard Group owns 33.0 million shares of Amazon, or 6.6% of all outstanding shares. Vanguard clients can invest in Amazon stock through the company's Consumer Discretionary ETF (VCR). Amazon is the largest holding and accounts for 21.3% of the fund's portfolio.

BlackRock Inc.

BlackRock Inc. (BLK), one of the world's biggest asset managers, sells the popular line of iShares ETF products. The company is primarily a mutual fund and ETF management company with approximately $6.47 trillion in AUM. This firm holds 27.0 million shares of Amazon based on its 13F filing for the period ending March 31, 2020. This accounts for 5.4% of all outstanding Amazon shares. Amazon stock is the largest holding in the iShares U.S. Consumer Services ETF (IYC), comprising 10.4% of the fund.

Diversity & Inclusiveness of Amazon

As part of our effort to improve the awareness of the importance of diversity in companies, we offer investors a glimpse into the transparency of more than just who are the shareholders at Amazon. We highlight the company's commitment to diversity, inclusiveness, and social responsibility as a whole. Find out how Amazon reports the diversity of its management and workforce. The ✔ shows if Amazon discloses its data about the diversity of its board of directors, C-Suite, general management, and employees overall across a variety of markets.

Amazon Diversity & Inclusiveness Reporting
  Race Gender Ability Veteran Status Sexual Orientation
Board of Directors          
General Management ✔ (U.S. Only)      
Employees ✔ (U.S. Only)      
Article Sources
Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.
  1., Inc. "What is AWS."

  2., Inc. "Amazon Music."

  3. Ring. "About."

  4. YCharts

  5. Morningstar. "Amazon."

  6. BBC. "Jeff Bezos steps down as Amazon boss."

  7. Forbes. "#1 Jeff Bezos."

  8. Reuters. "Jeff Bezos keeps Amazon voting power in divorce settlement."

  9. Amazon. "Biography: Andrew R. Jassy."

  10. AWS. "About AWS."

  11. Seattle Business. "New CEO of Amazon Web Services Sees Bright Future in Enterprise Computing."

  12. National Security Commission on Artificial Intelligence. "Andy Jassy - Commissioner."

  13. LinkedIn. "Jeffrey Blackburn Bio."

  14. Bloomberg. "Jeffrey M Blackburn."

  15. Whale Wisdom. " Inc."

  16. InvestmentNews. "Advisor Group."

  17. Advisor Group. "About Advisor Group."

  18. Vanguard Group, Inc. "Fast facts about Vanguard,"

  19. Vanguard Group. "VCR - Vanguard Consumer Discretionary ETF."

  20. BlackRock Inc. "About BlackRock."

  21. iShares. "iShares U.S. Consumer Services ETF."

Take the Next Step to Invest
The offers that appear in this table are from partnerships from which Investopedia receives compensation. This compensation may impact how and where listings appear. Investopedia does not include all offers available in the marketplace.