After his attempt at a dot-com company failed, Nicholas Woodman traveled to Australia and Indonesia in 2002 and realized that he could sell waterproof cameras. In 2003, Woodman founded Woodman Labs, the parent company of GoPro Inc. (GPRO). GoPro is a maker of some of the most versatile cameras in the world, capable of fitting into small spaces, sticking onto helmets, and generally surviving a harsh beating. They also develop mobile applications and video editing tools that allow users to create high-quality videos captured on their tiny cameras.

Additionally, GoPro has been moving into the virtual-reality and drone space to increase its product line, which they hope will increase their market share of the camera industry. However, GoPro does not have the first-mover advantage in the virtual-reality and drone industries, which could make it difficult for its brand to catch on in these industries. Although GoPro's shares have dropped significantly since its initial public offering (IPO) in 2014, the following largest GoPro shareholders are still keeping a tight grip on their investment.

In September 2004, GoPro developed and sold its first camera, the 35-mm HERO, which brought in sales of $350,000. Thereafter, Nicholas Woodman continued to innovate his product and led GoPro through a Series A financing round in 2011. Additionally, GoPro ended 2011 with over $200 million in revenue and 2012 with over $500 million in revenue. Thereafter, its revenue nearly doubled in 2013, and GoPro had revenue of $985.74 million. Moreover, GoPro's revenue grew by 64.34% to $1.62 billion in 2015, then shrunk to $1.18 billion in 2016. In 2017 the company had reported revenue of $1.38 billion

1) Nicholas Woodman

Woodman serves as chief executive officer (CEO) and is the largest shareholder of GoPro.  Woodman indirectly owns 35.8 million Class B shares of GoPro as of his November 2017 SEC filing. Since Woodman's humble beginnings in his 1971 Volkswagen bus, where he drafted up patents and legal documents for Woodman Labs, he's helped GoPro grow into a billion-dollar technology company.

2) Charles Prober

Charles "CJ" Prober is the Chief Operating Officer of GoPro, a position he's held since January 2017. It was announced on January 8, 2018 that Prober would be leaving the company following a corporate restructuring. Prober started with the company in 2014 after serving in various roles at video game company Electronic Arts from 2007 to 2014. Prober graduated from University of Manitoba with a Bachelor of Commerce and graduated from McGill University with a Bachelor of Laws. Prober is the second largest GoPro individual shareholder with 123,575 Class A shares. 

3) Tony Bates

Tony Bates is the former president of GoPro and current CEO of Growth Equity at Social Capital. Bates has held a number of powerful positions at numerous tech companies over the years, including senior vice president and general manager, at Cisco, CEO of Skype, and EVP of business development, strategy and evangelism at Microsoft. He was rumored to have left Microsoft following the company's decision to appoint Satya Nadella, and not him, as Steve Balmer's successor. Bates came to GoPro and worked as president, reporting directly to Woodman. After GoPro decided to shutter it's young entertainment division, Bates left the company, but remains on the board of directors. Bates owns 99,459 shares of class A GoPro stock as of his December 2017 SEC filing. 

4) Brian McGee

Brian McGee is the Chief Financial Officer at GoPro since March 2016. After graduating with a BS in Finance from California Polytechnic State University in '83, he has worked as a CFO for many media and tech companies including Lexar Media, Intellon Corp, and as VP of Business Operations of QualComm Atheros. McGee is the fourth largest GoPro shareholder with 79,167 class A shares. 

5) Sharon S. Zezima

Sharon Zezima has served as the head of Corporate/Business Development at GoPro since October 2017, but has been with the company as General Council since 2013. Like Charles Prober, she also worked at gaming company Electronic Arts in a variety of roles from 2000 to 2012. Zezima graduated from University of Chicago with a J.D. and also holds an A.B. in American Studies from Smith. Zezima is the fifth largest shareholder in GoPro, with 59,177 shares. 

Institutional Shareholders

As of April 2018, 25.7% of GoPro's shares were held by institutional and mutual fund investors. According to Factset, The Vanguard Group is the largest institutional holder of GPRO, with 8.6 million shares, a 7.9% stake. Blackrock Fund Advisors holds the second highest number of institutional shares, 6.2 million, accounting for 5.7% of all class A shares. 

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