Yahoo! Finance vs. Google Finance: An Overview

The Internet has revolutionized many industries, with digitization allowing many to automate processes and access information with lightning speed. The financial services field is one that has been profoundly affected by this change. By going online, millions of investors are able to research and analyze markets on their own, which has served to disintermediate them from brokers and professional money managers. It has also increased the hunger for reliable, frequently-updated financial information.

A number of sites have stepped in to fill that demand, including Yahoo Inc. (YHOO) and Google Inc. (GOOG). Both companies operate popular financial websites that provide stock quotes, financial market news, and general business news.

Here's a look at the two and how they differ.

Key Takeaways

  • Both Yahoo! Finance and Google Finance are useful in offering overall financial market information, stock quotes, and investment data.
  • However, the 10-year lead that Yahoo! Finance has over Google Finance is evident upon investigation.
  • Yahoo! Finance has more robust data and content capabilities, which it displays in a more appealing and efficient manner.

Yahoo! Finance

Yahoo! Finance rolled out shortly after Yahoo!'s debut in 1994. Yahoo! bills its Finance portal as its industry-leading business and financial news product, and the service has evolved from its desktop origins to utilize mobile and tablet apps.

Yahoo! Finance has a stated mission to help users make informed decisions regarding investments and financial markets. It provides financial data and a wide array of applications to help users obtain detailed and current market information. Its individual stock analysis pages are in-depth, with plenty of information reported.

Perusing both websites, it seems clear that Yahoo! Finance has a better look and feel, as well as a lot more content.

Google Finance

Google Finance launched in 2006, eight years after its parent company started in 1998. Similarly to Yahoo! Finance, Google Finance offers "free stock quotes and up-to-date financial news" on various companies. In its user interface, Google Finance shows market summaries for both the U.S. and the world, as well as customized news and funds based on a user's past search history. In addition, Google Finance offers an easy way for a user to track his or her individual stocks.

Both Google and Yahoo! consistently rank among the top 15 most popular personal finance websites and are quite similar in the financial information that they provide. Both are free to users. However, their significance to their parent companies is notably different.

Comparing each parent company's 10-K filing reveals that Google devotes much less time and description to its Finance channel than Yahoo! does. Google only mentions Google Finance once by name, calling it a Google-owned site that helps drive advertising revenue.

Key Differences

While both financial sites are popular, Yahoo! Finance is nearly twice as popular as Google Finance. The February 2020 eBiz MBA estimates put Yahoo! Finance at an estimated 70 million unique visitors each month, while Google Finance is well behind at 40 million. This puts Yahoo! Finance in first place while Google Finance ranks fourth behind MSN MoneyCentral (65 million unique monthly visitors) and CNN Money (50 million).

Google Finance does have loyal followers, however. Some market participants appreciate that it emphasizes stock-charting capabilities, which is not a strength of Yahoo! Finance. Google also appears to offer more comprehensive real-time stock market quotes, though Yahoo! does offer some real-time capabilities. Still, other blogs have criticized Google for inaccurate market information. Though Yahoo! has had its fair share of alleged data errors, too, none are seen as major; the vast majority of information appears to be accurate and timely.