A growing number of investors are demanding investment choices from their advisors that do more than provide them with a simple rate of return. Younger investors in particular are seeking out options that will not only help their assets to grow, but that will also benefit society at large in some respect.

A recent survey of investors by TIAA revealed that about a third of those polled responded that they already own some form of socially responsible investment (SRI), and about half of those who didn’t said that they plan to move in this direction soon. There are several different categories of investments that do this, and advisors and investors need to be able to recognize their differences in order to allocate funds appropriately. 

Similarities and Differences

Investments that fall into the broad category of offerings that provide more than a mere rate of return can be classified according to the emphasis that is placed upon the investment’s financial performance. Patrick Drum, a portfolio manager at Saturna Capital, has led an effort by his firm to help advisors understand these investments, ThinkAdvisor reports. He has created a spectrum of socially-dimensioned investments called the Sustainability Smile that categorizes these offerings in the manner just described. On one end of the spectrum are purely traditional investments that are purchased solely for their profit potential, irrelevant of their impact on society at large.

The next category is integrated investing, which takes environmental, social and governance (ESG) impact into account but still makes a point of generating investment returns. “ESG is about financial performance but takes into consideration a broader set of due diligence questions on how environmental, social and governance facts drive or inhibit performance,” Drum told ThinkAdvisor. In this category, financial performance is still considered, but the ultimate goal is to produce optimal results with the money that is invested.

The next step away from a pure profit motive is labeled as ethical/advocacy investing. This approach attempts to balance the profit motive with the investor’s beliefs by excluding certain segments such as “sin” stocks like alcohol, tobacco or firearms. Drum gave ThinkAdvisor an example of this type of investment, citing a company named The Carbon Divestment Campaign, which challenges and encourages companies that deal in carbons, such as oil companies to move further into the realm of renewable energy. The return on capital does still matter here, but Drum says that there is “a level of forgiveness” on this factor present as well. 

Drum labels the next rung up the ladder as thematic/impact investing, where financial performance is clearly secondary to the investment’s social theme or impact. The main objective here is to accomplish the goals of the companies in which the client invests. The investor may still seek to generate an investment return, but this is unconditionally subordinate to the social aspect of the investment. The final category of investment is purely philanthropic in nature, where no thought is given to the rate of return that is earned, if any.

The Bottom Line

The CFA Institute conducted a survey of over 1,300 financial advisors and research analysts that revealed that ESG integration was a major priority for them, and was more important than either thematic or impact investing. Over half of those polled were incorporating ESG investing into their investment analysis, while less than a quarter were using thematic or impact strategies. Morningstar Inc. now also assigns a globe rating to many investments that measures the investment’s social impact. Advisors and investors who are interested in socially impactful investing can use this ranking to help determine whether a given investment choice satisfies their social criteria. 

 

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