Are Fundrise's eREITs Right for You?

Real estate is one of the best performing alternative asset classes for investors who would like to diversify their portfolio or for anyone who simply doesn't enjoy the volatile nature of the stock market. Contrary to popular belief, one doesn't need to be extremely wealthy to have interests in property.

In the past, investing in real estate, especially large commercial properties, was something that was only reserved for high net worth individuals (HNWI). But the rise of online real estate platforms and publicly-traded real estate investment trusts (REITs) have made it a lot easier for the average investor to get access to real estate investments.

Fundrise is an online investment platform that offers access to real estate and assists property developers to finance their projects. But is this the right kind of investment for you? Keep reading to learn more about this platform and whether it fits into your investment strategy and goals.

Key Takeaways

  • Fundrise is an online financial technology company that invests in the real estate market.
  • The company offers a starter plan for a $10 minimum investment and four other plans that have minimum investments of $10 to $100,000.
  • Fundrise's investments returned 22.99% to investors in 2021 and charges 1.0% annually in fees.
  • Investors should remember that Fundrise's offerings are illiquid as they are traded on the private market.
  • Investing with Fundrise may come with higher risk because the company is still relatively new and because it has no experience with housing market woes.

What Is Fundrise?

Founded as a startup in 2012 by two brothers named Benjamin and Dan Miller, Fundrise is an online crowdfunding financial technology company that invests in the real estate market. According to the company's website, Fundrise has invested in more than $4 billion worth of real estate across the U.S. Crunchbase reported that the company has raised $355 million in funds as of February 2022.

Fundrise is great for people who want to invest in real estate, but don't want the headache or hassles that come with owning property. Instead, Fundrise does all the research and underwriting before investing in specific properties.


The company's investment offerings are not traded on the public market, meaning they're all private market real estate vehicles. These include several online REITs, or as they call them eREITs. The company continues to launch new investment products and currently offers 20 funds. These invest in debt and/or equity in a series of different real estate types including commercial properties.


Fundrise offers five different portfolio options, with minimum investments ranging from $10 to $100,000.


This is Fundrise's most basic plan. Investors can get into the market with a minimum $10 investment. This is a good option for anyone with a little money to invest or for anyone who just wants to test out the market.


This account is a setup from the starter plan and allows investors to invest via their individual retirement accounts (IRAs). This plan requires a minimum $1,000 investment.


The core plan adds a bit more customization than the basic plan, including customizing their portfolio strategy and directly allocating money to funds. The minimum investment for the core plan is $5,000.


This plan gives investors access to more sophisticated real estate investing strategies. The minimum investment for the advanced tier is $10,000.


This is the highest-end offering from Fundrise, tailored for accredited investors. The minimum investment is $100,000 and gives investors priority access to the company's investor relations team.


Even though the company's been around since 2012 and launched the first eREIT a few years later, Fundrise is still a relatively new player to the game. But the yearly returns may be fairly exciting to investors. Overall, Fundrise's investments, returned 22.99% to investors in 2021. Compare that one of the largest REIT ETFs, the Schwab U.S. REIT ETF (SCHH), which returned roughly 40% in 2021.


Because Fundrise does all the investing directly, it saves investors money on broker and placement fees. But it does charge a high asset management fee of 0.85% as well as an advisory fee of 0.15%. So, for every $1,000, Fundrise charges investors $10 each year—$8.50 in asset management fees and $1.50 for advisory fees. The company says it uses the fees for operating expenses. For reference, the expense ratio for the SCHH ETF is 0.07%.

Although the Fundrise eREIT may seem like a very promising investment, it certainly isn't for everyone. Here are three important things to ask yourself when determining whether to invest in eREITs.

Do You Mind Investing in an Illiquid Asset?

One of the main differences between Fundrise's eREIT and a traditional REIT is the level of liquidity. Traditional REITs are traded on a stock exchange and are given a mark-to-market valuation every minute of a trading day. This gives investors the ability to sell a portion, or all, of their REITs within a couple of minutes if needed. 

Fundrise's eREIT, on the other hand, are not listed on an exchange and are deemed to be illiquid assets. These are investment vehicles that can't be easily sold or traded for cash without a big loss in value. They may be hard to sell because there aren't enough investors willing to buy the asset.

As a result, units often have a waiting period for redemption and an early withdrawal penalty. This can help to force an investor to take a long-term position. It can also be a problem if an investor needs immediate access to cash for an emergency. 

Do You Need the Income?

Federal law requires that all REITs distribute no less than 90% of their annual income to their unit holders. Fundrise’s eREITs are not excluded from this requirement. As a result, the company intends to make a high yield cash distribution at the end of every quarter. This can be great for investors who want to create an additional revenue stream. However, unlike corporate dividends that are taxed at a low rate, REIT distributions are taxed at the normal income tax rate. This is why REITs are sometimes called tax-inefficient investments (depending on your tax situation).

In some cases, an investor may end up realizing higher net returns and a lower tax bill by investing in a stock that reinvests the majority of earnings instead of distributing it to shareholders.

How Risk Tolerant Are You?

Before you invest your money, you should develop your risk profile. Your age, income, and goals all factor into how much risk you're willing to take on. Fundrise may promise great returns, but it may not be suitable for your investment portfolio if it doesn't fit your risk profile.

One important thing to note about Fundrise and its offerings is that the company came about after the financial crisis, and has no experience with any significant downturn in the economy, especially pertaining to the real estate and housing markets. There's no telling how investors may react to negative news if they try to cash in their holdings in the company at the same time.

Fundrise, founded in 2012, has yet to experience any downturn in the housing and real estate markets.

Depending on your age and overall goals, an investment in the eREIT might be worth the investment. On the other hand, other investors might not feel comfortable with the risk associated with the nature of the eREIT. Publicly-traded REITs may be a much more suitable alternative for conservative investors like retirees, who want a reliable flow of income while protecting their principal

The Bottom Line

REITs and property investment platforms have made it extremely easy for the average investor to include real estate investments in his or her portfolio. Like traditional REITs, Fundrise’s eREIT gives its unitholders the opportunity to benefit from income-producing properties. While eREits resemble traditional REITs in this way, there are a number of differences between the two.

Shares in Fundrise’s eREIT can only be redeemed at the end of each quarter. Additionally, the eREIT may be tax-inefficient for young investors who could benefit much more by realizing capital gains rather than investment income. Conservative investors should also note that Fundrise is a relatively new player in the REIT business, and as such may be riskier than other REITs because of its track record.

Article Sources
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  1. Fundrise. "The Fundrise Story."

  2. Crunchbase. "Fundrise: Overview."

  3. FundRise. "Year-end letter to investors - 2021."

  4. FundRise. "Every Fundrise investor’s portfolio is powered by high-quality, resilient assets."

  5. Charles Schwab. "Schwab U.S. REIT ETF."

  6. Fundrise. "Everything You’ve Ever Wanted to Know About Fundrise’s Fees."

  7. U.S. Securities and Exchange Commission. "CNL MacQuarie Global Growth Trust, Inc.," Page 5.

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