Table of Contents Expand Table of Contents Top 3 Individual Shareholders Top 3 Institutional Shareholders FAQs The Bottom Line Top Alphabet (Google) Shareholders By Nathan Reiff Full Bio Nathan Reiff has been writing expert articles and news about financial topics such as investing and trading, cryptocurrency, ETFs, and alternative investments on Investopedia since 2016. Learn about our editorial policies Updated July 10, 2024 Reviewed by Khadija Khartit Reviewed by Khadija Khartit Full Bio Khadija Khartit is a strategy, investment, and funding expert, and an educator of fintech and strategic finance in top universities. She has been an investor, entrepreneur, and advisor for more than 25 years. She is a FINRA Series 7, 63, and 66 license holder. Learn about our Financial Review Board Close Alphabet (GOOG and GOOGL) is the parent of Google. It provides software and internet-related services including web browsing and search, cloud computing, streaming entertainment, and mobile operating systems, among others. The company is also involved in a broad array of businesses, including cloud computing, software and hardware, advertising services, and mobile and desktop applications. Originally called Google, Alphabet was founded by Larry Page and Sergey Brin in 1998 and is now one of the most-visited websites globally. Alphabet's market capitalization was $2.34 trillion. The company has a trailing 12 month (TTM) net income of $82.41 billion and TTM revenue of $318.15 billion. All of these figures are as of March 31, 2024. The top individual insider shareholders of Google are Larry Page, Sergey Brin, and Sundar Pichai, and the top institutional shareholders are Vanguard Group and BlackRock (BLK). Key Takeaways Alphabet is the parent company of Google and has three different share classes. Class A and C shares are meant for investors while Class B shares are meant specifically for insiders.The top three individual insider shareholders are Larry Page, Sergey Brin, and L. John Doerr. The top three institutional shareholders are Vanguard, BlackRock, and FMR. Top 3 Individual Insider Shareholders The shares owned by individual insider shareholders are those that are held through direct ownership. Shares mentioned in this section do not include shares held indirectly nor shares accessible through stock options. Company insiders must file an SEC Form 4 every time they buy or sell an amount of the company's stock that is deemed to be material. For Larry Page and Sergey Brin below, the share numbers listed are actually class B shares, which are counted and valued based on if they were converted to class C shares. Because class B shares don't trade, they have no "market value." Important The term insider refers to people in senior management positions and members of the board of directors, as well as people or entities that own more than 10% of the company's stock. In this context, it has nothing to do with insider trading. Larry Page Larry Page owns a total of 389.05 million Alphabet Class B shares, representing about 45% of the shares outstanding. Page is the co-founder of Google and a board member of Alphabet. He was Google's chief executive officer (CEO) from the company's founding until 2001 and again from 2011 to 2015. He was Alphabet's CEO from 2015 until late 2019 when he stepped down. Page is the 10th-wealthiest person in the U.S. with a net worth of approximately $155.7 billion. Sergey Brin Sergey Brin owned 3663.57 million Alphabet B shares, representing nearly 42% of the shares outstanding, according to the company's 2024 proxy statement. Brin is a co-founder of Google, a controlling shareholder of Alphabet, and a member of the Alphabet board. He served as president of Alphabet until December 2019. Brin is the 11th-wealthiest person in the U.S. with a net worth of roughly $148.9 billion. L. John Doerr L. John Doerr owns 22.39 million Class B shares. This represents 2.6% of the company's outstanding shares. He also owns 1.94 million Class A shares. Doerr is a member of the company's board of directors. He is also a venture capitalist and chairman of Kleiner Perkins. According to his biography on the firm's site, Doerr is a "pioneer of Silicon Valley's cleantech movement." He has a net worth of $14.5 billion as of July 2024. Fast Fact Alphabet has three classes of shares. The ticker GOOGL represents the company's class A shares and are traded as common stock, with a one-share-one-vote structure. GOOG represents Alphabet's class C shares, which have no voting rights. The company also has class B shares, which are held by the founders and other insiders and which have 10 votes per share. Alphabet's class B shares are not publicly traded. Top 3 Institutional Shareholders Institutional investors hold about 40.03% of Alphabet's total class A shares outstanding and about 27.26% of the company's total class C shares outstanding. Institutional investors or institutional investment managers with at least $100 million in assets under management (AUM) must file an SEC Form 13F every quarter to disclose their equity holdings. Individual investors may be considered institutional investors if they acquire 5% or more of a company's shares, thus requiring them to file either a Schedule 13D or Schedule 13G form. Vanguard Group Vanguard holds 497.97 million class A shares representing about 8.48% of total class A shares outstanding, and 411.92 million class C shares representing about 7.33% of total class C shares outstanding as of May 2024. It is one of the world's largest investment management companies with about 421 low-cost traditional funds and exchange-traded funds (ETFs). Vanguard is primarily a mutual fund and ETF management company and has about $7.6 trillion in global assets under management (AUM). The Vanguard Communication Services ETF (VOX), with $4.3 billion under management, is one of many Vanguard funds holding Alphabet shares. GOOGL shares make up 12.3% of the fund's portfolio and GOOG shares comprise 9.41%, the second- and third-largest holdings, respectively. BlackRock BlackRock holds 415.89 million class A shares representing about 7.08% of total class A shares outstanding, and 355.37 million class C shares representing about 6.33% of total class C shares outstanding. One of the world's biggest asset managers, BlackRock sells the popular line of iShares ETF products. The company is primarily a mutual fund and ETF management company with approximately $9.09 trillion in AUM as of March 2023. The iShares Core S&P 500 ETF (IVV) is among one of BlackRock's largest ETFs with approximately $402.8 billion in AUM. GOOGL shares make up 2.36% of the fund's portfolio and GOOG shares represent 1.798%, both among the fund's top 10 holdings. FMR LLC FMR LLC owns 226.32 million class A shares of Alphabet, representing 3.85% of total class A shares outstanding. The firm also owns 108.55 million Class C shares or 1.93% of shares outstanding. FMR is one of the nation's largest financial services companies and offers investment management, retirement options, brokerage, financial planning, and wealth management services. The company owns Fidelity Investments, which has assets of approximately $5.3 trillion. The company manages a range of exchange-traded funds (ETFs) and mutual funds. The Fidelity Growth Company Fund (FDGRX), which has approximately $65.59 billion in net assets, is a mutual fund that holds shares of GOOGL. GOOGL shares. Both are in the top 10 holdings in the fund's portfolio. How Does Alphabet Make Money? Alphabet is the parent company of Google but also has a variety of other companies under its umbrella. The company makes most of its money through advertising. It also leverages its web browsing, cloud computing, and mobile operating systems to generate profits. How Can I Invest in Alphabet? Alphabet is a publicly-traded company. This means you can invest directly in the company by purchasing its Class A and/or Class C shares. Shares can be purchased through a broker-dealer or your online brokerage account.You can also invest in the company indirectly by buying shares of mutual funds and/or ETFs that have Alphabet in their portfolios. What Are Alphabet's Class B Shares? Alphabet's Class B shares are only held by company insiders. This includes people from the executive management team and members of the board of directors. As such, these shares aren't intended for the general public. But, Alphabet has other share classes. The Class A shares (GOOGL) are the company's common shares, giving investors voting and ownership rights. Class C shares (GOOG) are held by investors and company employees. These shares do not offer investors any voting rights. The Bottom Line Alphabet is a holding company. It owns the popular search engine Google. As a public company, it must disclose financial details, including quarterly and annual earnings, as well as beneficial ownership. The top three individual owners of the company include Larry Page, Sergey Brin, and L. John Doerr, while the top institutional shareholders are Vanguard, BlackRock, and FMR. Article Sources Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy. U.S. Securities and Exchange Commission. "Alphabet Inc., Form 10-K, For the Fiscal Year Ended December 31, 2022." Pages 4-6. Alphabet Investor Relations. "Founders' IPO Letter." SimilarWeb. "Top Websites: Worldwide, Ranking." YCharts. "Alphabet Net Income (TTM): 82.41B for March 31, 2024." YCharts. "Alphabet Revenue (TTM): 318.15B for March 31, 2024." U.S. Securities and Exchange Commission. "Updated Investor Bulletin: Insider Transactions and Forms 3, 4, and 5." Alphabet. "Notice of 2024 Annual Meeting of Shareholders and Proxy Statement," Page 38. Alphabet Investor Relations. "Alphabet Management Change." Forbes. "Real-Time Billionaires: Larry Page." U.S. Securities and Exchange Commission. "Alphabet, Inc., Schedule 14A, April 21, 2023." Page 39. Forbes. "Real-Time Billionaires: Sergey Brin." Alphabet. "Board and Governance." Kleiner Perkins. "John Doerr." Forbes. "John Doerr." U.S. Securities and Exchange Commission. "Alphabet, Inc., Schedule 14A, April 21, 2023." Page 16. Alphabet Investor Relations. "FAQs and General Information." Select "What’s the difference between Class A and Class C shares?" MarketBeat. "Alphabet (GOOGL) Institutional Ownership." MarketBeat. "Alphabet (GOOG) Institutional Ownership." U.S. Securities and Exchange Commission. "Frequently Asked Questions About Form 13F." U.S. Securities and Exchange Commission. "Schedules 13D and 13G." Whale Wisdom. "Alphabet Inc. Class A (GOOGL)." Whale Wisdom. "Alphabet Inc. Class C (GOOG)." Vanguard. "Investor Outcomes." Adv Ratings. "World's Top Asset Management Firms." Vanguard. "Fast Facts About Vanguard." Vanguard. "Vanguard Communication Services ETF, VOX." BlackRock. "Investment Funds." BlackRock. "About BlackRock." iShares by BlackRock. "iShares Core S&P 500 ETF, IVV." Fidelity. "FIDELITY BY THE NUMBERS: ASSET MANAGEMENT." Fidelity. "Fidelity Growth Company Fund." 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