It’s critical for companies to get their products in front of customers and into the modern marketplace, and no company delivers customers quite like Amazon (AMZN). Amazon is the largest retailer in the world by market capitalization after overtaking Walmart a number of years ago. 

The vast majority of Amazon’s suppliers are based in the U.S., followed by the U.K. and Japan, but the site offers products from companies from around the world. Whether they offer electronics, exercise equipment or staffing solutions, a wide variety of businesses count on the e-tail giant for sizable portions of their revenues.

Over 20 companies generate over 10% of their revenue from Amazon. Meanwhile, other companies, such as Target (TGT) and eBay (EBAY), don’t have a heavy reliance on suppliers. Target only has eight companies where it accounts for 10% of sales, while eBay (EBAY) has two. 

Key Takeaways

  • Amazon accounts for more than 10% of revenues for over 20 companies, including GoPro and FitBit. 
  • Applied Optoelectronics is a notable Amazon supplier, where its equipment helps the e-tailer sell its AWS cloud service. 
  • Other retailers, such as Target and eBay, don’t have as many companies that rely as heavily on them for sales.  

Applied Optoelectronics

Headquartered in Sugar Land, Texas, Applied Optoelectronics (AAOI) designs, develops, and manufactures optical devices and components, laser transmitters, and fiber optic transceivers. From its facilities in Texas and China, it produces photodiodes and related modules and circuitry for the cable television, datacom and access networks, communication, and wireless industries. 

The company’s equipment helps Amazon sell its AWS cloud service. AAOI has a market capitalization of $200 million and receives almost 60% revenue from business with Amazon. 


Founded by Nicholas Woodman in 2002 in San Mateo, Calif., GoPro (GPRO) produces wearable video cameras and accessories. The company also provides media content created by users for use in advertising. 

GoPro has a market capitalization of $624 million and generates $1.2 billion in sales. Increased competition has cracked GoPro’s dominance of the action camera market, although it’s looking to reduce its reliance on Amazon and other retailers by offering direct-to-consumer (DTC) sales. 

Beyond GoPro, other electronics makers are also major suppliers of Amazon. Roku (ROKU) and FitBit (FIT) both generate more than 10% of their sales from Amazon. 


Headquartered in Vancouver, Wash., Nautilus (NLS) develops and manufactures a diverse range of fitness equipment and products. It distributes its products through direct advertising, catalogs, and the Internet, as well as through independent retail companies. Nautilus produces exercise equipment such as ellipticals, treadmills, and free weights for personal home use and commercial gyms. 

Nautilus’ brands include Nautilus, Bowflex, Schwinn, and Universal. The company has a market capitalization of $55 million and derives 11% of its $350 million in sales through Amazon. 

Lifetime Brands

Lifetime Brands is a maker of housewares, including the KitchenAid and FarberWare brands. The company sells its products on Amazon, which could eventually become one of its top three customers, said Lifetime Brands. Although, for now, it accounts for less than 10% of revenues. 

Lifetime Brands has a $170 million market cap and does $730 million in sales. The company also sells its products via a number of retailers, including Walmart.