Sport stocks are likely to benefit from the fanfare of the Rio 2016 Olympics. Leading sports brands associated with prominent athletes have purchased expensive advertising television space for the duration of the games. Increased marketing over this period may rejuvenate consumers' interest in athletics that they enjoy, leading them to the sports store. The following five stocks are leading sports brands that may experience renewed interest during and after the 2016 Summer Olympics.


Nike Inc. (NYSE: NKE) is a global provider of athletic apparel, footwear, equipment and accessory products. It has sponsorship deals with high-profile athletes, such as LeBron James, Kevin Durant and Tiger Woods, giving the brand exposure and credibility. With its globally recognized brand, Nike is well positioned to capitalize on the emerging global middle class, as people are placing more emphasis on an active, healthier lifestyle.

In the fiscal fourth quarter of 2016, sales in Nike’s Western Europe and Greater China businesses increased by 19 and 18%, respectively, from a year earlier. These are the company’s second- and third-largest regions by sales, respectively. As of July 29, 2016, Nike had a market capitalization of $93.1 billion and had returned -10.69% year-to-date (YTD).

Under Armour

Under Armour Inc. (NYSE: UA) develops, markets and distributes branded performance apparel. Its apparel is made from synthetic microfibers. The Baltimore-based company has demonstrated an uncanny ability to identify elite athletes early in their careers and sign them up for long-term sponsorship deals. Jordan Spieth signed a 10-year deal with Under Armour roughly 12 months before winning the 2015 U.S. Masters. Under Armour has an impressive three-year average revenue growth of 29.3%, strongly outperforming the apparel manufacturing industry average of 8.7%. Its debt-to-equity (D/E) ratio of 0.4 is also attractively low. Under Armour has a YTD return of -2.1% and market cap of $17.2 billion, as of July 29, 2016.

Foot Locker

Foot Locker Inc. (NYSE: FL), founded in 1879, operates athletic retail stores, primarily located in shopping malls in North America, Europe and Australia. Its direct-to-consumer segment demonstrates the company’s commitment for making sales outside of its traditional physical retail store environment. Although this segment only accounted for 12% of Foot Locker's 2015 revenue, sales grew 21% year-on-year (YoY). Foot Locker is cheaper than several of its competitors, with a price-earnings (P/E) ratio of 15.1, which compares to the industry average of 22.6. As of July 29, 2016, the stock had returned -7.17% YTD. The 2016 weakness allows investors to buy a reasonably valued company at a discounted price. Foot Locker has a $8.1 billion market cap and pays a dividend yield of 1.8%.

Dick’s Sporting Goods

Dick’s Sporting Goods Inc. (NYSE: DKS) is a sporting goods retailer that offers a variety of sports equipment, footwear, apparel and accessories. The company’s largest competitor, the Sports Authority, filed for Chapter 11 bankruptcy in March 2016. This is likely to increase Dick’s Sporting Goods' market share. It purchased Sports Authority’s brand name as well as 31 Sports Authority store leases for a cumulative $23 million. Dick’s Sporting Goods has rewarded investors handsomely in 2016 by providing a 45.95% YTD return as of July 29, 2016. The stock is only 4.72% below its 52-week high of $53.83. It is using virtually no debt to finance its assets with a D/E ratio of 0.1. Dick’s Sporting Goods has a dividend yield of 1.3% and a market cap of $5.9 billion.

Lululemon Athletica

Lululemon Athletica Inc. (NASDAQ: LULU) designs, distributes and retails athletic apparel. The company has a market cap of $9.9 billion. Its three business divisions include company-operated stores, direct-to-consumer and other. It reported 2016 first quarter earnings per share (EPS) of 30 cents, missing analysts’ expectations by one cent; this was due to foreign exchange expenses. However, the company now expects 2016 revenue of between $2.31 billion and $2.35 billion, which is higher than its forecast in March 2016 of between $2.29 billion and $2.34 billion. Lululemon has strong three-year revenue growth of 14.6%, comparing to the industry average of 4.7%. As of July 29, 2016, the stock was trading at $77.65, just $1.13 below its 52-week high of $78.50, making it appealing for momentum investors. Lululemon has had a stellar performance in 2016, with YTD returns of 47.99%, which compares to the Standard and Poor’s (S&P) 500 index’s return of 7.66%.