Salesforce.com Inc. (CRM) is a cloud computing company based in San Francisco, California. It is known as one of the first companies to implement customer relationship management (CRM) software successfully. The company's CRM software is an enterprise solution that helps other companies manage tasks and relationships with new and existing customers.
As of July 2015, Salesforce is the largest American cloud computing company, with a market cap of $50 billion. The company has reached this without turning a generally accepted accounting principles (GAAP) profit, which is less the exception and more the norm with publicly traded cloud computing companies.
While Salesforce is innovative, bringing the first successful CRM to market in 1999, there are a lot of contributing factors making the company a hot commodity.
One of the Best Products on the Market
Salesforce can boast one of the oldest cloud-based CRM software solutions in the market. This has given the company ample time to listen to its customers and innovate on its product, strengthening its software over the years.
With the Salesforce CRM, a company's sales, marketing, and customer service teams are able to understand every customer on the individual level and create a personal experience for each of its clients. This makes the CRM software more than just a platform or a service; it's a tool that can directly increase sales and customer retention.
Cloud-Based and Flexible
Salesforce focuses on offering software as a service (SaaS) product solution to its customers, which allows the software to be highly flexible and accessible from anywhere.
With Salesforce, businesses can take advantage of its cloud computing, gaining access to a complete set of cloud-based CRM applications, a cloud platform, and cloud infrastructure, making it cost-effective for enterprises.
In addition, the flexibility gained through the cloud allows companies to complete freedom with how they want to implement and use Salesforce's software. The CRM is 100% customizable, and it can be made to work in whatever fashion a business desires.
The Benefits of the App Exchange
Salesforce has been known as an innovative industry leader throughout the years. It has gone as far as to crowdsource its innovation, providing businesses with even more benefits than what its core products offer.
Salesforce has implemented the AppExchange, which is the number one destination and resource for prebuilt business applications. These applications are both for Salesforce's CRM specifically as well as applications outside of the realm of CRM software.
The AppExchange is essentially a cloud computing app marketplace for businesses that are already Salesforce customers. This gives Salesforce's customers access to thousands of business applications verified by Salesforce. Customers can build their own business applications to help with their specific business needs.
A Socially Networked Community of CRM Activists
It's pretty rare to see the level of community that surrounds Salesforce and its suite of CRM cloud-based software. The company actively promotes a vibrant community that's comprised of its business users.
The company has implemented a great strategy of soliciting its own solutions to customer problems within Salesforce's community of customers. It actively monitors social networks and provides online venues for customers to make themselves heard.
This allows the community to work together to use Salesforce's CRM to the best of its ability. It's widely known that Salesforce's cloud-based software is so robust that many companies don't know how to unlock the full potential of the CRM. By cultivating these communities, Salesforce gives its customers the necessary information and support to be successful.
A prime example of this is Salesforce's yearly Dreamforce conference. At the conference, entrepreneurs and technologists come together to network and learn more about the power of Salesforce's CRM.