HelloFresh is a meal subscription service that delivers everything you need to cook wholesome, healthy meals for your family. As a HelloFresh subscriber, you don't have to work so hard planning a weekly dinner menu in advance and dragging all the ingredients home from the grocery store. The company handles everything but the cooking, providing you with easy-to-follow recipes and carefully portioned, fresh ingredients delivered in an insulated recyclable shipping box once per week.
With both meat and vegetarian dining options available, just about everyone should be pleased with the ever-changing recipes and varied flavors HelloFresh provides. While the service may cost more per person than similar meals sourced from a local grocery store, if you're looking to take some of the hassle out of home cooking, HelloFresh is definitely worth trying.
Subscription Options and Prices
HelloFresh offers six subscription plans: Meat & Veggies, Veggie, Family Friendly, Low Calorie, Quick & Easy, and Pescatarian. Subscribers can select between two and six meals per week for either two or four people, and they have the option of pre-selecting which meals they will receive.
Menus are published weekly and can be previewed online. Prices are identical across all its meal plans. As of February 2020, prices are either $7.49, $8.99 and $10.99 per serving, depending on how much you order. Delivery is $6.99.
For example, a subscriber ordering two meals per week for two people would pay $10.99 per serving, or $50.95 total including the cost of delivery. If the subscriber ordered three meals per week, the price is $8.99 per serving, or $60.93 total including delivery. The chart below explains the pricing structure in further detail.
|Weekly Order||Price Per Serving||Total (with Delivery)|
|2 people x 2 meals||$10.99||$50.95|
|2 people x 3 meals||$8.99||$60.93|
|2 people x 4 meals||$8.99||$78.91|
|4 people x 2 meals||$8.99||$78.91|
|4 people x 3 meals||$7.49||$96.87|
|4 people x 4 meals||$7.49||$126.83|
HelloFresh does not offer gluten-free, dairy-free or nut-free options. Some, but not all, of its ingredients are organic. Subscribers can find nutrition information by logging into their accounts.
HelloFresh meals are easy to cook, with suggested cooking times between 30 and 40 minutes in most cases. All required ingredients are included in your weekly meal shipment except for salt, pepper, sugar, butter, and cooking oil, so make sure you have those items on hand. All fresh meat and fish ships in vacuum-sealed containers, while fresh produce and other ingredients ship in color-coded bags for easy sorting.
HelloFresh insulated boxes ship with ice packs to ensure ingredients stay fresh en route to your refrigerator. The company designs recipes around ingredients that can maintain prime condition for a week or more after delivery; however, HelloFresh suggests preparing certain recipes, such as those using fresh fish, early in the week to maximize freshness.
Other Meal Subscription Services
HelloFresh is not the only ready-to-cook meal service in town. In fact, it has some strong competition from Blue Apron. Both services utilize a similar meal delivery model, providing fresh, raw ingredients and easy recipes for up to a week's worth of dinners. HelloFresh and Blue Apron are very close in price. In addition, they both offer vegetarian options designed just for vegetarian subscribers. Like HelloFresh, Blue Apron publishes its weekly menus for subscribers to preview online.
The HelloFresh Business
HelloFresh is headquartered in Berlin, Germany and is listed on the Frankfurt Stock Exchange. It operates in twelve international markets. For the third quarter of 2019, it reported 2.61 million active customers and delivered 68.9 million meals. The United States is its largest market, with 1.48 million active customers. In the first nine months of 2019, HelloFresh reported 1.3 billion euros in sales.
HelloFresh. "How it works." Accessed Feb. 22, 2020.
HelloFresh. "Recycling Your HelloFresh Box." Accessed Feb. 22, 2020.
HelloFresh. "Personalize Your Plan." Accessed Feb. 22, 2020.
HelloFresh. "Can I choose how many meals I get?" Accessed Feb. 22, 2020.
HelloFresh. "Can I choose my meals?" Accessed Feb. 22, 2020.
HelloFresh. "Menus." Accessed Feb. 22, 2020.
HelloFresh. "What do you offer for people with special dietary requirements?" Accessed Feb. 22, 2020.
HelloFresh. "How long does it take to cook HelloFresh?" Accessed Feb. 22, 2020.
HelloFresh. "What can I expect in a meal kit?" Accessed Feb. 22, 2020.
HelloFresh. "How can I keep my ingredients fresh?" Accessed Feb. 25, 2020.
HelloFresh. "How does my food stay fresh in transit?" Accessed Feb. 22, 2020.
Blue Apron. "Choose your menu." Accessed Feb. 22, 2020.
Blue Apron. "Explore our Menus." Accessed Feb. 22, 2020.
Börse Frankfurt. "HelloFresh SE." Accessed Feb. 22, 2020.
HelloFresh. "HelloFresh is the leading global provider of fresh food at home." Accessed Feb. 22, 2020.
HelloFresh. "Quarterly Statement: Q3 2019," Pages 2-3. Accessed Feb. 22, 2020.