The term “yuccie” stands for “young urban creative” and was first coined by David Infante in a column about Millennials for Mashable in June 2015, referring to them as the “despicable millenn-intelligensia.” Infante claims that the term “hipster,” which the urban dictionary defines as “a subculture of men and women typically in their 20s and 30s that value independent thinking, counterculture, progressive politics, an appreciation of art and indie-rock, creativity, intelligence, and witty banter,” has become generic and that “yuppie” is too narrow.
A yuccie, says Infante, isn’t satisfied just with money and success, as yuppies are; those things must be acquired by doing something creative, which hipsters are into but for little cash. As Infante puts it, “You cross the yuppie’s new money thirst for yachts and recognition with the hipster’s anti-ambition, smoke-laced individualism, sprinkle on a dose of millennial entitlement, and the yuccie is what you get." And yes, it’s pronounced “yucky.”
Being Hip, but Eating Too
Yuccies grew up in the generation that finished college around the time of the Great Recession, and they are stuck with paying off huge student loans. So how do they solve the dilemma of making good money in creative pursuits?
According to Infante, “They’re social consultants coordinating #sponsored Instagram campaigns for lifestyle brands; they’re brogrammers hawking Uber for weed and Tinder for dogs; they’re boutique entrepreneurs shilling sustainably harvested bamboo sunglasses.” Jobs in technology are particularly popular, and, indeed, Google headquarters in London epitomizes the yuccie sensibility: It’s a new building with antique phone boxes, a cinema and a band rehearsal room, and the staff gets free food. (For more, see How to Keep Millennials Motivated in the Workplace.)
Are You a Yuccie?
Claire Warner at Bustle came up with this Yuccie test:
- Do you live in a rapidly gentrifying/already gentrified neighborhood?
- Do you have a degree in something “useful” but decided to pursue a more fulfilling career, such as deferring medical school to be a writer?
- Do you know exactly how often to Instagram every week without getting on all your followers’ nerves?
- Have you stopped making witty Facebook postings because all of your older relatives are on there now and would undoubtedly ruin the joke?
- Have you been meaning to start a blog for, say, three years now, but you’re waiting for inspiration to strike?
- Do you find yourself staring longingly at websites such as Lululemon and Nasty Gal, but are too financially responsible to actually buy anything for full price?
- Despite the above self-denial, do you still find the money for tickets to a music festival once a year?
- Do you refuse to move to anyplace where there are more Starbucks than local coffee shops, despite your secret love of Frappuccinos?
The Bottom Line
Did you answer yes to the above questions? Voilà, a yuccie! And she didn't even talk about interesting hair or hoodies from obscure Scandinavian designers. (For more, see Who Are Millennials and Why Do They Matter?)