How to Cut Your Costs for Marketplace Health Insurance

Learn the ways to minimize what you have to pay

The Health Insurance Marketplace may be the best place for getting health insurance if you're not covered by an employer, a spouse's or parent's plan, or some other source.

And if you're getting by on a low income, browsing the Marketplace for a plan is a must. You may be eligible for extra savings that lower the amount you pay for your monthly health insurance bill, deductibles, copayments, and coinsurance.

Key Takeaways

  • You can buy a plan on the Health Insurance Marketplace if you don't have health insurance through a job, spouse, Medicare, Medicaid, or the Children’s Health Insurance Program (CHIP).
  • The Marketplace categorizes plans into four tiers: Bronze, Silver, Gold, and Platinum. Bronze has the cheapest monthly cost but provides the least coverage; Platinum has the highest monthly cost but provides the widest coverage.
  • You may be able to lower your health insurance costs with tax credits and subsidies if you have a low income.
  • If you're under age 30 (or have a hardship exemption), you may be eligible to buy a catastrophic plan with low monthly premiums.

The Health Insurance Marketplace

If you don't have health insurance through a job, Medicare, Medicaid, the Children’s Health Insurance Program (CHIP), or another source, you can buy a plan on the Health Insurance Marketplace.

To be eligible to enroll in health coverage through the Marketplace, you:

  • Must live in the United States
  • Must be a U.S. citizen or national (or be lawfully present)
  • Must not be incarcerated

If you have Medicare coverage, you’re not eligible to use the Marketplace to buy a health or dental plan.

The Marketplace (or Exchange) was created as part of the Affordable Care Act (ACA) of 2010, colloquially known as Obamacare. Most people can use the federal government's marketplace (you can access it at to apply for and to enroll in health insurance, but 17 states, plus Washington D.C., have set up their own exchanges.

You'll use a state health marketplace to enroll if you live in:

  • California
  • Colorado
  • Connecticut
  • District of Columbia
  • Idaho
  • Kentucky
  • Maine
  • Maryland
  • Massachusetts
  • Minnesota
  • Nevada
  • New Jersey
  • New Mexico
  • New York
  • Pennsylvania
  • Rhode Island
  • Vermont
  • Washington

Required Coverage for Marketplace Plans

Marketplace plans guarantee that you will receive a certain minimum level of healthcare, whoever you are and whatever your income level. And as a Marketplace customer, you have certain rights.

One is that an insurance company can't deny you coverage (or charge you more) if you have a pre-existing condition. Another is that preventive care (things like routine checkups and screenings) is covered at 100%, even if you haven't met your deductible yet.

Also, all plans offered on the Marketplace must cover the following essential health benefits:

  • Ambulatory patient services
  • Breastfeeding coverage
  • Care for newborns and children (including dental and vision care)
  • Emergency services
  • Family planning coverage
  • Hospitalization
  • Laboratory services
  • Mental health and substance use disorder services
  • Occupational and physical therapy
  • Pregnancy, maternity, and newborn care
  • Prescription medications
  • Preventive and wellness services and chronic disease management

Preventive services include (but are not limited to):

  • Alcohol misuse screening and counseling
  • Blood pressure screening
  • Cholesterol screening
  • Colorectal cancer screening
  • Depression screening
  • Diabetes (Type 2) screening
  • Diet counseling
  • HIV screening
  • Immunizations
  • Mammograms
  • Obesity screening

When to Apply for Coverage

You may be eligible for a special enrollment period if you have a qualifying event. That happens if one of the following occurs:

  • You lose your existing health coverage (such as from losing your job).
  • You get married or divorced.
  • You have a baby or adopt a child.
  • You move to a different ZIP code or county.
  • You have a change in income that impacts your insurance coverage.

Otherwise, you have to shop for, apply for, and buy a health insurance plan during the open enrollment period. This is generally in the autumn, between November and December.

Getting Started in the Marketplace

To get started, visit or your state's version of it. Either way, you'll get a quick side-by-side comparison of the plans available to you.

The database allows you to choose from four tiers of health insurance: Bronze, Silver, Gold, and Platinum. Bronze plans are the least expensive when it comes to your monthly health insurance bill. However, they have the highest deductibles, copayments, and coinsurance. Platinum plans have the most expensive monthly payments, but the lowest extra costs.

Choosing between these plans can be complicated, so make sure you take your time and read as much as you can about the benefits of the different plans before you make your decision.

During the enrollment process, you'll learn whether you're eligible for the advance premium tax credit or a cost-sharing reduction. If you are eligible, you'll find out how much you can save. If you do qualify for savings, you must buy your plan through the Marketplace.

Comparing Health Plans

When you browse the Marketplace, you'll find that your choices come from private health insurance companies, including big names such as Blue Cross, Cigna, and UnitedHealthcare. The mix you get depends on where you live. 

Each company offers a range of healthcare plans within the four metallic levels. The levels indicate the rough percentage of costs that the plan will pay toward your healthcare services:

Plan Level The Plan Pays You Pay
Bronze 60% 40%
Silver 70% 30%
Gold 80% 20%
Platinum 90% 10%

Bronze plans, for example, provide the lowest level of coverage (60%) but have the lowest monthly premiums. As the plan level increases, so do the coverage and your monthly premium.

Even within the same metallic level, you'll still be able to choose from several coverage options. These options affect both your premiums and out-of-pocket costs for deductibles, copayments, and coinsurance. Because the Marketplace allows various private insurers to offer plans, a plan from one company may cost more or less than the same plan offered by a different insurer.

For example, a Silver plan from one company may cost you more upfront for your monthly deductible, but your out-of-pocket expenses will be much lower. Conversely, a Silver plan from another insurer could cost less each month, but you'll pay more for healthcare expenses because of the higher deductible, copayment, and coinsurance amounts.

How to Reduce the Costs of Marketplace Insurance

Depending on your income (or, more precisely, your modified gross adjusted income (MAGI)) and your family size, you may be eligible for the advance premium tax credit or a cost-sharing reduction. Both of these programs will reduce the cost of your healthcare.

Cost-Sharing Reductions

A cost-sharing reduction is a discount available on Silver plans only. This reduction can help lower your out-of-pocket costs for:

  • Deductibles: the amount you owe for covered services before health insurance kicks in.
  • Copayments: a fixed amount you pay for covered healthcare services.
  • Coinsurance: your share of the costs of covered healthcare service.
  • Out-of-pocket maximum: the most you'll pay in a year for covered health expenses.

For example, say you visit the doctor and are charged $100. With your particular Silver plan, you normally have a copay of $25. Because you qualify for cost-sharing reductions and you chose a Silver plan through the Marketplace, your copay may be as low as $5.

Similarly, if your plan has a $3,500 deductible, it may be lowered to $500 with cost-sharing reductions. Essentially, you pay for a Silver plan, but receive the increased coverage of a higher metallic level plan, reducing your out-of-pocket expenses.

Cost-sharing reductions are available only to the following people:

  • People who don't qualify for public coverage such as Medicaid or the Children’s Health Insurance Program (CHIP)
  • People who can't get qualified health insurance through an employer. If your employer offers healthcare insurance, you can't get a cost-sharing reduction.
  • People whose incomes fall between 100% and 250% of the federal poverty level

The cost-sharing reduction and advance premium tax credit subsidies are not automatic: You must apply for them on the Health Insurance Marketplace.

Advanced Premium Tax Credit

Many more people qualify for an advance premium tax credit, which lowers your monthly health insurance bill for coverage bought through the Marketplace. With this credit, you can choose any metallic level plan in the Marketplace.

To be eligible for the advance premium tax credit:

  • You must be ineligible for public coverage.
  • You must be unable to get qualified health insurance through your employer.
  • Your income usually must fall between 100% and 400% of the federal poverty level.

However, for 2021 and 2022, the American Rescue Plan Act now means that more people can access this credit. The act also increased the level of support for many who already qualified.

Premium tax credits are sent directly from the government to your health insurer to lower your monthly premium. If you qualify, you can decide how much of the credit to apply to your premium each month (up to 100%).

When you file your annual tax return, you'll "reconcile" the premium tax credits you received and the actual amount you qualify for based on your final income for that year. If you've taken more payments than you're eligible for, you may have to pay the money back when you file your return. If you should have taken more, however, you may get a refund. has an online tool that shows the subsidy you might receive based on your income, the number of adults and children enrolling in coverage, and your state.

The American Rescue Plan Act and Advanced Premium Tax Credit

For 2021 and 2022, the American Rescue Plan Act of 2021 changed how the advance premium tax credit is applied. The law increases premium tax credits for all income brackets for these years.

Here's how it works. Previously, households with incomes that are more than 400% of the federal poverty level were not eligible for such tax credits. The new law allows families making more than 400% of the poverty level to claim premium tax credits.

There is still a limit to the program, but it works differently. Now, no family will pay more than 8.5% of their household income towards the cost of the benchmark plan or a less expensive plan. This means that many consumers will be eligible for higher tax credit amounts to help cover their Marketplace health plan premiums.

In practice, people across all household income levels will see lower premiums as a result of receiving more tax credits to reduce plan prices. Many low-income families and individuals will now have $0 premium plans (after tax credits) to choose from.

This extension was automatically applied to all plans available through starting on April 1, 2021. This means that new consumers and current enrollees who submit an application and select a plan on or after April 1 will receive the increased premium tax credits for 2021 Marketplace coverage.

Even if you already have a marketplace plan, it's worth checking if the new roles for premium tax credits can make your health insurance cheaper. People who enrolled in a plan before April 1, 2021, can go back to the marketplace they used, and update their application in order to get new eligibility results. You can then reselect your current plan in order for the changes to take effect to reduce your premiums for the remainder of the year.

However, be careful. Reselecting your plan will reset your deductible, so if you've already met it for the year you may have to pay more in copayments and coinsurance. Make sure you check this before you reselect your plan.

Choosing Catastrophic Coverage

When you fill out an application online, you might see catastrophic plans listed among your plan options. You may be eligible for a catastrophic plan if you're under 30 years old or if you qualify for a hardship exemption because you can't afford health coverage. This is determined during the application process and is based on your family size and income.

A catastrophic health plan covers three primary care visits per year before the deductible is met. It also covers preventive services at no cost to you. The premium you pay each month should be considerably lower than for other plans, but the out-of-pocket costs (deductibles, copayments, and coinsurance) are generally much higher.

If you qualify for and choose a catastrophic plan, you won't be eligible for cost-sharing reductions or premium tax credits. Catastrophic plans cannot be purchased with premium subsidies.

Qualifying for Medicaid

Depending on your income and family size, you may qualify for Medicaid, a program that provides health coverage for eligible people in the following categories:

  • Low-income individuals, families, and children
  • Pregnant women
  • Older people
  • People with disabilities

Each state has its own rules about who qualifies for Medicaid. Under the Affordable Care Act, Medicaid eligibility expanded in many states, and an increased number of people qualified for benefits. If you are eligible, you can get free or low-cost coverage, and you won't need to buy a Marketplace plan.

Many states also have a separate program, the Children's Health Insurance Program (CHIP), which provides health insurance for uninsured children in low-income families who don't qualify for Medicaid but still cannot afford private coverage.

To find out if you are eligible for Medicaid or CHIP benefits, fill out an application on the Health Insurance Marketplace. You can also visit your state's Medicaid website to apply and find out if you qualify.

What Are State Healthcare Exchanges?

State healthcare exchanges, also known as state healthcare marketplaces, allow individuals and small businesses to compare and purchase health insurance options. Though offered by private insurers, these policies follow the coverage guidelines and criteria outlined in the Affordable Care Act. In 17 states and the District of Columbia, residents seeking such policies go through these state exchanges. Americans in other states purchase health insurance through the federal government's marketplace.

Can I Refuse Health Insurance From My Employer and Get Obamacare?

Yes. The Affordable Care Act ensures that almost all Americans can buy individual and family health insurance from its online Marketplace. Be careful, though. If you refuse health insurance from your employer, you most likely will not qualify for any subsidies, tax credits, or other financial assistance. The only way you might be eligible is if one of the following applies:

  1. Your employer-sponsored health plan doesn’t meet the “minimum value standard” of coverage required by the ACA.
  2. The cheapest plan through your employer costs more than a certain percentage of your household income.

Even without the subsidy, though, a Marketplace plan may offer a more economical deal than your employer-based insurance, so always check the marketplace to make sure you're not missing out on a better deal.

What Is the Income Limit for Marketplace Insurance?

Strictly speaking, there is no income limit for Marketplace insurance—anyone can purchase it. What is limited by income is the amount of the subsidy, or premium tax credit, you might qualify for to help pay for that insurance.

In 2021 and 2022, you qualify for subsidies if you pay more than 8.5% of your household income toward health insurance premiums—specifically, the cost of the Silver “benchmark plan” (the second-lowest-cost plan on the exchange).

The Bottom Line

Most individuals and families will be able to compare and buy their 2022 health coverage through the Health Insurance Marketplace. 

After you fill out an application online, you can see if you qualify for Medicaid, CHIP, cost-sharing reductions, and/or premium tax credits. You will also find out if you are eligible for a catastrophic plan that charges lower premiums but higher out-of-pocket costs.

To find additional information regarding the Health Insurance Marketplace and extra savings, as well as state-specific information and how to apply in your state:

  • Visit
  • Call 1-800-318-2596
  • Contact your current health insurance company
Article Sources
Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.
  1. Congressional Research Service. "Health Insurance Premium Tax Credit and Cost-Sharing Reductions," Page 8.

  2. “The 'Metal' Categories: Bronze, Silver, Gold & Platinum.”

  3. "Catastrophic Health Plans."

  4. "Immigration Status and the Marketplace."

  5. "Health Coverage for Incarcerated People."

  6. “Are You Eligible to Use the Marketplace?

  7. ""

  8. "The Marketplace in Your State."

  9. "Coverage for Pre-Existing Conditions."

  10. "Preventive Care Benefits for Adults."

  11. “What Marketplace Health Insurance Plans Cover.”

  12. "Preventive Care Benefits for Women."

  13. “Qualifying Life Event (QLE).”

  14. "Open Enrollment Period."

  15. “How to Save on Your Monthly Insurance Bill With a Premium Tax Credit.”

  16. “Cost-Sharing Reductions.”

  17. Congressional Research Service. "Health Insurance Premium Tax Credit and Cost-Sharing Reductions," Pages 8 and 13.

  18. Internal Revenue Service. "Eligibility for the Premium Tax Credit."

  19. U.S. Congress. "American Rescue Plan Act of 2021."

  20. Internal Revenue Service. "Income Levels & Savings."

  21. Centers for Medicare & Medicaid Services. "American Rescue Plan and the Marketplace."

  22. “Hardship Exemptions, Forms & How to Apply.”

  23. U.S. Department of Health & Human Services. "Who Is Eligible for Medicaid?"

  24. "Medicaid Expansion & What It Means for You."

  25. “Medicaid & CHIP Coverage.”

  26. "Affordable Coverage."

  27. Centers for Medicare & Medicaid Services. "American Rescue Plan and the Marketplace."