A preferred stock is an equity investment that shares many characteristics with bonds, including the fact that they are issued with a face value. Like bonds, preferred stocks pay a dividend based on a percentage of the fixed face value. The market value of a preferred stock is not used to calculate dividend payments, but rather represents the value of the stock in the marketplace. It's possible for preferred stocks to appreciate in market value based on positive company valuation, although this is a less common result than with common stocks.

The par value of a bond shows the amount that the bond issuer will pay to the bondholder when the debt matures and must be paid back. Preferred stocks are not debt issues, so they do not represent loans that are eventually paid back at maturity. Some companies do issue preferred stocks with a maturity date and retract the stock on that date. The bondholder is compensated by the amount listed on the face value. Practically speaking, this is no different than a bond maturity in most cases. However, a retractable preferred stock is not a debt security like a bond.

The market prices of preferred stocks tend to act more like bond prices than common stocks, especially if the preferred stock has a set maturity date. Preferred stocks rise in price when interest rates fall and fall in price when interest rates rise. The yield generated by a preferred stock's dividend payments becomes more attractive as interest rates fall, which causes investors to demand more of the stock and bid up its market value. This tends to happen until the yield of the preferred stock matches the market rate of interest for similar investments.

Some investors confuse the face value of a preferred stock with its callable value – the price at which an issuer can forcibly redeem the stock. In fact, the call price is generally a little higher than the face value. Callable preferred stocks are not the same as retractable preferred stocks that have a set maturity date. Companies might exercise the call option on a preferred stock if its dividends are too high relative to market interest rates, and they often re-issue new preferred stocks with a lower dividend payment. There is no set date for a call, however; the corporation can decide to exercise its call option when the timing best suits its needs.

In effect, the face value of a preferred stock is the arbitrarily designated value generated by the issuing corporation that must be repaid at maturity. It is significant in determining dividend payments, though not necessarily yield. The market value is the actual price at which the security trades on the open market and the price that fluctuates when yield is reacting to interest rate changes.

Advisor Insight

Russell Wayne, CFP®
Sound Asset Management Inc., Weston, CT

The face value is an arbitrary value set by the issuing company. At some future point, it may be the value at which the firm redeems the shares, but there's no guarantee. If the preferred shares are callable, the company would repurchase them at the call price, which may or may not be the same as the face value.

The stock’s market value is far more important. It’s determined largely by its dividend yield. For example, if a stock pays a $1 annual dividend and its market price is $25, the annual yield is 4%. A rise in interest rates would have a negative impact: a 25% jump might make the share price drop to $20, which would then provide a yield of 5%. Similarly, if rates fell, the shares’ price would rise by a proportionate amount to keep the dividend yield in line with the prevailing rate.