Who Are Dell's Main Competitors?

As one of the world's biggest providers of computers, network servers, and related products and services, Dell Technologies Inc. competes with a range of giant technology companies, including HP Inc., Hewlett-Packard Enterprise Group, Lenovo Group Ltd., IBM Corp., and Apple Inc.

After putting up billions of dollars of his own money to take the company private in 2013, Michael Dell restructured it and expanded into new sectors. That included significant strategic investments in enterprise hardware and cloud services to position the company to compete in the data-heavy fourth industrial revolution.

Key Takeaways

  • Dell Technologies' major rivals include Lenovo Group, HP Inc., Hewlett-Packard Enterprise, IBM, and Apple.
  • Dell remains one of the world's top sellers of personal PCs, and is the market leader in global servers.

Following years of investments and changes, Dell was listed again in 2018, capping a spectacular turnaround that netted Michael Dell billions of dollars in profits. Dell Technologies reported record full-year revenue of $92.2 billion in fiscal 2020, with net income of $5.5 billion.

Dell Client Solutions Group

Dell's legacy business of selling consumer PCs, which remains a key driver of profits, now exists within the Dell Client Solutions Group. Its lineup includes desktop PCs, laptop PCs, printers, monitors, TVs, and home theaters, cameras, and camcorders. The group delivered operating income of $3.1 billion in fiscal 2020. Even with PC sales flattening in recent years, Dell has consistently expanded market share.

In the consumer PC sector, Dell's major competitors are Lenovo, which holds the top market share, HP Inc., previously known as Hewlett-Packard, as well as Apple, Asus Inc., and Acer Inc. Dell ranks third among that group in global market share.

Dell Infrastructure Solutions Group

Under its Infrastructure Solutions Group, Dell also provides businesses with a range of hardware and services, including data storage and protection, servers and networking, including cloud-based solutions.

In these arenas, Dell's main rivals are Hewlett-Packard Enterprise Co., which was spun off from the old Hewlett-Packard, as well as Lenovo, Cisco, and Inspur. Dell and Hewlett-Packard are the market leaders.

Article Sources
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  1. Dell Technologies. "Dell Technologies Reports Fiscal Year 2020 Fourth Quarter and Full Year Financial Results." Accessed Aug. 27, 2020.

  2. Gartner. "Gartner Says Worldwide PC Shipments Grew 2.8% in Second Quarter of 2020." Accessed Aug. 27, 2020.

  3. Statista. "Vendors' market share of cloud IT infrastructure market worldwide from 2013 to 2020, by quarter." Accessed Aug. 27, 2020.

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