Goodwill is an intangible asset of a company, and it is also considered to be a form of capital asset. Although it may be an internally developed asset, goodwill is most commonly derived from the acquisition of one company by another company, as a premium value. Included in the term "goodwill" can be such things as a company's customer list, the value associated with a brand name, solid customer relationships, loyal employees, and proprietary technology.

Because goodwill is not physical, such as a building or piece of equipment, it is considered to be an intangible asset and is noted as such on the balance sheet. Generally, the value of goodwill refers to or coincides with the amount over book value that one company pays when acquiring another. In the event that a company pays less than book value when acquiring a company, it is considered as having taken part in a distress sale, and to have acquired negative goodwill.

Evaluating Goodwill

Because goodwill is an intangible asset, it is very difficult to assign an accurate value or price to it. However, it can, at minimum, be assumed to represent some increase in a company's value. The nature of goodwill, having components with subjective values, does present the potential risk of overvaluation. In the case of an acquisition, for shareholders of the acquiring company, overvalued goodwill may cause share values to fall.

According to the International Financial Reporting Standards (IFRS), the inexact nature of the value of goodwill means that it cannot be amortized, but it must be re-evaluated every year by the company's management. If the fair market value falls below historical cost (or the cost at which it was purchased), an impairment must be recorded to indicate the reduction in the goodwill's fair market value. An increase in fair market value, however, does not have to be documented in a company's financial statements. The calculation of goodwill deducts the fair market value of the acquired company’s assets and liabilities from the amount for which the company was purchased.

Understanding Capital Assets

A capital asset is any asset that is not regularly sold as part of a company's ordinary business operations, but it is owned and maintained because of its ability to help the company generate profit. Capital assets are expected to help a company generate additional profits or be of some benefit to the company for a period of time longer than a year. On a company's balance sheet, a tangible capital asset is typically included in the figure representing plant, property and equipment.

What is considered to be a capital asset can depend a great deal on the type of business in which the asset is utilized. For some companies, capital assets represent the overwhelming majority of the firm's total assets. Goodwill is invariably classified as a capital asset because it meets the basic requirement for capital assets – it provides an ongoing revenue generation benefit for a period that extends beyond one year.

  1. How does goodwill increase a company's value?

    Learn about the basics of goodwill in the business world, what positive effects it can have on a company's overall value ... Read Answer >>
  2. When and why does goodwill impairment occur?

    Understand what the goodwill of an asset is and how it's created. Learn how the goodwill of an asset can be impaired and ... Read Answer >>
  3. What are the primary goodwill accounting rules to be aware of?

    Learn the basics of how goodwill is acquired and tested for impairment, as well as the FASB rule change allowing for the ... Read Answer >>
  4. How is a goodwill impairment recorded on a company's financial statements?

    Learn about goodwill, how it's created and how it becomes impaired. Understand how goodwill impairment is recorded on a company's ... Read Answer >>
  5. How does goodwill amortize?

    Learn about the Financial Accounting Standards Board 's (FASB) rules for goodwill amortization, how the rules have changed ... Read Answer >>
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