A startup is a young company founded by one or more entrepreneurs in order to develop a unique product or service and bring it to market. By its nature, the typical startup tends to be a shoestring operation, with initial funding from the founders or their families.

Key Takeaways

  • A startup is an entrepreneurial venture in search of enough financial backing to get off the ground.
  • The first challenge for a startup is to prove the validity of the concept to potential lenders and investors.
  • Startups are always risky propositions but potential investors have several approaches to determining their value.

One of the startup's first tasks is raising a substantial amount of money to further develop the product. In order to do that, they have to make a strong argument, if not a prototype, that supports their claim that their idea is truly new or better than anything else on the market.

Understanding the Startup

In the early stages, startup companies have little or no revenue coming in. They have an idea, and they have to develop it, test it, and market it. That takes considerable money, and startup owners have several potential sources to tap.

  • Traditional funding sources include small business loans from banks or credit unions, government-sponsored Small Business Administration loans from local banks, and grants made by nonprofit organizations and state governments.
  • So-called incubators, often associated with business schools and other nonprofits, provide mentoring, office space, and seed funding to startups.
  • Venture capitalists and angel investors actively seek out promising startups to bankroll in return for a stake in the company once it gets off the ground.

Valuing the Startup

Startups have no history and less profit to show. That makes investing in them risky. If an idea seems to have merit, potential investors may use any of several approaches to estimate how much money it could take to get it off the ground.

2018's top startups, according to LinkedIn, include Rubrik, Aurora, and Glossier. Never heard of them? You may.

  • The cost to duplicate approach looks at the expenses the company has already incurred to develop its product or service and purchase physical assets. This valuation method doesn't consider the company's future potential or intangible assets.
  • The market approach considers the acquisition costs of similar companies in the recent past. This approach may be stymied if the startup idea really is unique.
  • The discounted cash flow approach looks at the company's expected future cash flow. This approach is highly subjective.
  • The development stage approach assigns a higher range of potential value to a startup that is more fully developed. Even if it's not profitable, a startup that has a website and can show some sales and traffic would get a higher valuation than one that merely has an interesting idea.

Because startups have a high failure rate, would-be investors consider the management team's experience as well as the idea. Even angel investors don't invest money they cannot afford to lose.

Some Successful Startups

Some of history's most successful entrepreneurs created startups called Microsoft, founded by Bill Gates, Ford Motors, founded by Henry Ford, and McDonald's, founded by Ray Kroc.

Here are some startups that you may not have heard of yet, but LinkedIn bets that you will someday. They are among its picks for 2018's Top Startups.

  • Rubrik, a cloud data management company founded in 2014
  • Aurora, a developer of hardware and software for self-driving vehicles
  • Glossier, a skincare and beauty product company
  • Ripple, a network that uses blockchain technology to process currency exchange transactions