Procter & Gamble (NYSE: PG) is a multinational consumer goods company that was founded in 1837. The company has five revenue segments: beauty, hair and personal care; grooming; health care; fabric care and home care; and baby, feminine and family care. It is known for producing several popular household name brands including (among others):
- Always menstrual hygiene products
- Ariel laundry detergent
- Bounty paper towels, sold in the United States and Canada
- Charmin bathroom tissue and moist towelettes
- Crest toothpaste
- Clancy's Potato Chips, Stackerz, etc.
- Dawn dishwashing
- Downy fabric softener and dryer sheets
- Fairy washing up liquid
- Febreze odor eliminator
- Gain laundry detergents, liquid fabric softener, dryer sheets, and dishwashing liquid
- Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and antiperspirant
- Head & Shoulders shampoo
- Olay personal and beauty products
- Oral-B inter-dental products, such as Oral-B Glide
- Pampers & Pampers Kandoo disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand.
- Pantene haircare products
- SK-II beauty products
- Tide laundry detergents and products
- Vicks cough and cold products
In the beauty, hair and personal care segment, Avon is a major competitor to Procter and Gamble as are Colgate-Palmolive (NYSE: CL), Estee Lauder (NYSE: EL), Revlon (NYSE: REV), Coty (NASDAQ: COTY), Elizabeth Arden (NASDAQ: RDEN), Inter Parfums Inc (NASDAQ: IPAR). and Unilever. This segment accounts for roughly one-quarter of Procter & Gamble's net earnings.
In the grooming segment, Procter & Gamble's Gillette brand is the dominant market player. Bic is a major competitor with a large international presence. Some recent startups in the shaving space, like Dollar Shave Club (now owned by Unilever), Harry's and Billie are also providing competition, and have also resulted in several patent-related lawsuits levied by P&G. This segment accounts for one-fifth of Procter & Gamble's net earnings.
In the health care segment, major competitors include CCA Industries, Colgate-Palmolive, Church and Dwight Co. (NYSE: CHD), Ecolab (NYSE: ECL), Stepan Company (NYSE: SCL) and United Guardian (NYSE: UG). This segment accounts for about a tenth of Procter & Gamble's net earnings.
In the fabric care and home care segment, major competitors include Colgate-Palmolive, Unilever (NYSE: UL), and Church and Dwight Co. This segment accounts for a quarter of Procter & Gamble's net earnings.
In the baby, feminine and family care segment, major competitors include Colgate-Palmolive, Unilever, and Church and Dwight Co. This segment accounts for another 25% of Procter & Gamble's net earnings.
Procter & Gamble also competes with countless smaller companies in all the segments in which it reports revenue. The company has a market capitalization of $240 billion as of December 14, 2018, with total revenue of $65 billion for its fiscal year 2017, a slight decline from FY 2016. The company is headquartered in Cincinnati, Ohio and employs over 95,000 workers worldwide.