Best Retail Insurance

Travelers and Chubb are two of the top-rated retail insurance providers for 2023

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Whether you own a convenience store or run an e-commerce apparel business, you may have difficulties finding an insurance policy that meets your needs, and you may even face issues getting approved for coverage. 

The best business insurance for retail stores provides essential protection against a wide variety of risks and has high approval rates. To help you navigate the world of retailer insurance, we researched a dozen different providers to help you choose the right retail insurance company. 

We assessed retail insurance companies based on four types of applicants and the following criteria: AM Best financial strength rating (10%), average premium (10%-20%), the rate at which the company provides quotes via Insureon (55-60%), and National Association of Insurance Commissioners (NAIC) complaint index (10%-30%). Here are the best commercial retail insurance providers for 2023, along with answers to some of your most pressing questions. 

Best Retail Insurance of 2023

  • Best Retail Insurance BOP: Travelers
  • Best General Liability Insurance for Retail: Chubb
  • Best Retail Insurance for Small Businesses With Employees: Nationwide
  • Best Commercial Auto Insurance for Retail: Liberty Mutual
  • Best Workers’ Compensation for Retail Businesses: CNA
  • Most Likely to Be Approved for Coverage: Progressive

Best Retail Insurance BOP : Travelers


Travelers Insurance

Travelers Insurance

Why We Chose It

Travelers has the top financial strength rating from AM Best, the fewest combined complaints with the NAIC for commercial property and commercial liability insurance, and a high quote rate for retail businesses. 

Pros & Cons
Pros
  • A++ (Superior) financial strength rating from AM Best

  • Few complaints with the NAIC 

  • Business owner's policies (BOPs) include computer equipment, data, and media

  • BOP includes employee dishonesty

  • 90% quote rate

  • Above-average J.D. Power ranking

Cons
  • Higher average premiums than many competitors

  • Doesn’t offer employee benefits

  • No online quotes

Overview

Travelers offers a robust business owner’s policy that includes coverage for computer equipment and employee dishonesty. The company also offers several add-ons, including cyber liability/data breach coverage, sewer backup and food spoilage, a global extension for periodic overseas travel, and employment practices liability coverage. You can get workers’ compensation, commercial auto, and umbrella coverage from Travelers as well. 

Travelers also has the highest financial strength grade from AM Best and the lowest complaint index with the NAIC for commercial property and liability combined. The insurer is open to a wide range of retail businesses and accepts 90% of applicants. However, average premiums are relatively high, so microbusinesses may want to look elsewhere for coverage. Larger small businesses that need employee benefits coverage may also be better served by another company. 

Plan Pricing

The following are average annual Travelers premiums, according to data from Insureon:

  • BOP: $2,486
  • General liability: $1,110
  • Workers’ compensation: $1,931

Best General Liability Insurance for Retail : Chubb


Chubb logo

Chubb

Why We Chose It

Chubb offers the lowest average premium for general liability insurance for retail stores, approves 90% of businesses, and has zero complaints with the NAIC regarding its liability insurance. 

Pros & Cons
Pros
  • Lowest average premium for retail general liability insurance

  • A++ (Superior) financial strength rating with AM Best

  • No complaints with the NAIC regarding liability insurance

  • General liability may include privacy liability and data breach coverage

Cons
  • Online quotes are limited to businesses with less than $2 million in revenue

Overview

Chubb offers general liability insurance that includes bodily injury, personal and advertising injury, and medical expenses. For some states and businesses, privacy liability and data breach coverage are included at no additional cost. You can also opt for a platinum package with employment practices liability coverage and hired and non-owned auto insurance coverage. 

Chubb offers online quotes to small businesses with less than $2 million in revenue, for which coverage options are limited, and also offers a wider array of retail insurance products to larger businesses, for which you’ll need to obtain a quote by phone. The company has the highest financial strength grade with AM Best and no complaints with the NAIC about liability insurance. 

Chubb has higher-than-average complaint indices for other products, including commercial property and workers’ compensation coverage. 

Plan Pricing

The following are average annual Chubb premiums, according to data from Insureon:

  • BOP: $1,516
  • General liability: $494
  • Workers’ compensation: $2,429
  • Commercial auto: $1,578

Best Retail Insurance for Small Businesses With Employees : Nationwide


Nationwide logo

Nationwide logo

Why We Chose It

Nationwide offers a robust BOP specifically designed for retail businesses in addition to workers’ compensation coverage and a suite of employee benefits. 

Pros & Cons
Pros
  • BOP includes business income and equipment breakdown

  • Offers add-ons like cyber liability and product liability coverage

  • Offers loss-control services and risk management

Cons
  • High average premiums for commercial auto and workers’ compensation

Overview

For retail businesses that need employee benefits, Nationwide offers options for group insurance and retirement plans. Though average premiums are relatively high, you can also get workers’ compensation coverage. The company’s BOP includes business income and equipment breakdown coverage, but you’ll need to add coverages like product liability and cyber liability. You can also get business auto, crime insurance, employee dishonesty coverage, inland marine, and umbrella insurance from Nationwide. 

Nationwide also offers loss-control services and risk management resources for retail stores, which can help small businesses mitigate losses. The company has an A+ (Superior) financial strength rating with AM Best and relatively low NAIC complaint indices across the board. 

We found that Nationwide’s average premiums were higher than some competitors, which may be due to larger small businesses gravitating towards the insurer. 

Plan Pricing

The following are average annual Nationwide premiums, according to data from Insureon:

  • BOP: $2,477
  • General liability: $898
  • Workers’ compensation: $3,557
  • Commercial auto: $3,505

Best Commercial Auto Insurance for Retail : Liberty Mutual


Liberty Mutual Homeowners Insurance

 Liberty Mutual Homeowners Insurance

Why We Chose It

Liberty Mutual offers a relatively low average premium for commercial auto insurance, according to data from Insureon, along with a 100% quote rate. The company has fewer commercial auto insurance complaints than expected with the NAIC, given its size. 

Pros & Cons
Pros
  • Low commercial auto premiums

  • 100% quote rate for commercial auto

  • Fewer complaints with the NAIC than expected regarding commercial auto

  • Risk control services and resources

Cons
  • High NAIC complaint index for commercial liability

  • Must connect with an agent for a quote

  • Below-average J.D. Power ranking

Overview

Liberty Mutual approves 100% of Insureon customers for commercial auto insurance and provides a relatively low average premium. The company can cover bodily injury and property damage liability, physical damage from numerous risks, uninsured motorists coverage, and more. And the available risk management services and resources may help small businesses prevent accidents. Furthermore, Liberty Mutual offers general liability, management liability, professional liability, property, workers’ compensation, and a small business owner’s policy to meet the needs of retailers. 

Liberty Mutual has an A (Excellent) financial strength rating with AM Best and a low complaint index for commercial auto. However, the company has more complaints than expected with the NAIC for other retail insurance products, like commercial liability. You’ll also need to connect with an agent to get a quote for commercial auto insurance. 

Plan Pricing

The following are average annual Liberty Mutual premiums, according to data from Insureon:

  • BOP: $1,639
  • General liability: $778
  • Commercial auto: $1,930
  • Workers’ compensation: $2,762

Best Workers’ Compensation for Retail Businesses : CNA


CNA

 CNA

Why We Chose It

CNA’s average workers’ compensation premiums are relatively affordable, and the company has a high quote rate and an established risk management program. 

Pros & Cons
Pros
  • Fewer complaints than expected with the NAIC regarding workers’ compensation

  • Low average premiums for workers’ compensation

  • High quote rate for retail businesses seeking workers’ compensation

  • Variety of resources to mitigate risk

  • Offers a BOP and commercial auto as well

Cons
  • Must work with an agent to get a quote

  • Doesn’t provide employee benefits

Overview

CNA offers standard workers’ compensation coverage at an affordable price, along with risk management services and tools to help reduce the chances of a workplace injury or illness. The company also offers a small business owner’s policy with a retailer’s endorsement, along with options such as commercial auto, cyber insurance, general liability, inland marine, and commercial property. The company doesn’t provide employee benefits, however. 

CNA has an A (Excellent)  financial strength rating with AM Best and fewer complaints than expected with the NAIC regarding commercial auto. However, the company has more liability insurance complaints than expected for a company of its size. Furthermore, while CNA has a high quote rate, you need to speak with an agent to get a quote and purchase coverage. 

Plan Pricing

The following are average annual CNA premiums, according to data from Insureon:

  • BOP: $2,225
  • BOP plus workers’ compensation: $2,185
  • Workers’ compensation: $1,761

Most Likely to Be Approved for Coverage : Progressive


Progressive Primary Logo
Progressive Logo.
Why We Chose It

Progressive has the highest quote rate for retail businesses of the insurance companies we reviewed, plus a wide array of small business coverages for retailers, including employee benefits.

Pros & Cons
Pros
  • 97% quote rate for retail businesses

  • Offers employee benefits

  • Offers a BOP and other small business coverages for retailers

Cons
  • Most policies are underwritten by affiliated or unaffiliated insurers

  • Slightly more complaints than expected with the NAIC regarding commercial auto

Overview

If you don’t meet the eligibility requirements for other companies, Progressive has a higher quote rate for retail businesses than the other companies we reviewed. Progressive works with multiple insurers to provide its commercial retail insurance products, however, so you’ll need to evaluate the company you are quoted with individually. Progressive does underwrite its own commercial auto policies but received more complaints about those policies than expected over the last few years. 

Progressive has an A+ (Superior) financial strength rating with AM Best. The company offers a BOP, general liability, workers’ compensation, commercial auto, and other coverages. 

Progressive also provides group health and employee pet insurance from the company.

Plan Pricing

The following is the average annual Progressive commercial auto premium, according to data from Insureon:

  • Commercial auto: $3,832

Final Verdict

Most retail businesses will be best served by Travelers, which offers top-rated retail business insurance and has fewer complaints than expected with the NAIC. However, retail businesses that only need general liability insurance may get a cheaper quote from Chubb, while Nationwide or Progressive are great if you need employee benefits. Retailers seeking standalone workers’ compensation coverage might find that CNA is the best bet, while those who only need commercial auto will likely find affordable premiums from Liberty Mutual. 

More Ratings of Top Commercial Insurance Companies


Frequently Asked Questions

  • Does Retail Insurance Cover Theft?

    Retail insurance may cover theft, depending on your policy. For example, if you have commercial property coverage, you’ll typically be covered if your inventory is destroyed by a fire. If you bring your inventory off-premises, you’ll also need inland marine coverage to protect you from damage. 

  • Can You Write Off Retail Insurance?

    Since the IRS considers business insurance a business expense, you can generally deduct the cost of your retail insurance premiums from your taxable income when you file your tax return.

  • How Do You Know If You Need Retail Insurance?

    If you own a retail business, you need retail insurance to protect your business finances. However, the types of coverage you need will depend on whether you have a physical property and employees, and the types of products you sell.

  • What Determines the Cost of Retail Insurance?

    Retail insurance premiums can vary based on the size and location of your storefront, the types of products you sell, whether you have employees, and the coverage options you choose.

  • What Are the Benefits of Retail Insurance?

    Retail insurance can protect your retail store from a variety of risks. A customer could slip and fall on your premises, or a product you sell could cause a rash—both scenarios could result in a lawsuit. Additionally, your property could be damaged in a fire or your website could experience a data breach. These are just a few of the situations that could cause irreparable financial harm to your business if you do not have retail insurance.

Methodology

To choose the best insurance for retail stores, we evaluated 12 companies based on the following criteria, with different weights depending on the category we were evaluating:

  • Quote rate (55%-60%): We compared quote rates across companies on Insureon to identify which insurers were open to the most retail businesses. 
  • NAIC Index (10%-30%): We averaged each company’s NAIC complaint index over the last three years to identify issues with customer satisfaction.
  • Premium (10%-20%): We obtained average premium data from Insureon, which we used to come up with each company’s overall score. 
  • AM Best Rating (10%): We assessed each company’s financial strength rating with AM Best, an important indicator of reliable claims payment. 

In addition, we paid attention to company rankings in the J.D. Power 2022 U.S. Small Commercial Insurance Study, compared coverage offerings and exclusions, and evaluated risk management services and tools for retail businesses. 

woman shopping for home decor and necessities in a homeware store, choosing for a blanket on a shelf

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Article Sources
Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.
  1. AM Best. “AM Best Affirms Credit Ratings of The Travelers Companies, Inc. and Its Main Subsidiaries.”

  2. AM Best. “AM Best Affirms Credit Ratings of Chubb Limited and Its Subsidiaries.”

  3. AM Best. “AM Best Affirms Credit Ratings of Nationwide Mutual Insurance Company and Its Key Operating Subsidiaries.”

  4. AM Best. “AM Best Affirms Credit Ratings of Liberty Mutual Holding Company Inc. and Subsidiaries.”

  5. AM Best. “AM Best Affirms Credit Ratings of CNA Financial Corporation and Its Subsidiaries.”

  6. AM Best. “AM Best Affirms Credit Ratings of The Progressive Corporation and Subsidiaries.”

  7. Seymour & Perry, LLC. “Guide to Deductible Business Expenses | Part 4: Insurance Premiums.”