Best Sales Training Programs

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We chose The Art of Sales: Mastering the Selling Process Specialization as the best sales training program because it covers a broad range of sales topics from a reputable university. We also like that the course can be accessed for free if you don't care about receiving the certificate.

If you want a high-quality sales training program that doesn’t break the bank, look no further than our top choice, The Art of Sales: Mastering the Selling Process Specialization. The course materials from Northwestern University can be viewed for free through Coursera. However, if you want a certificate and the full experience you must pay for a Coursera subscription.

This course is actually made up of a group of four sub-courses on customer segmentation and prospecting, connecting with sales prospects, sales pitch and closing, and building a toolkit for your sales process. It includes self-paced videos and readings. Test your progress along the way with practice quizzes and graded assignments. Some features such as having your work graded may require the paid subscription, but all of the core course learning materials can be viewed for free.

This course holds a 4.7-star rating on Coursera, based on more than 1,000 reviews. With a roughly three-hour-per-week commitment, you should finish in about four to six months and be on your way to sales success.

If you are a paying student, upon successful completion of this specialization, you will earn a course certificate perfect for showing off your expertise on your resume or LinkedIn. If you audit the course for free, you won't get a certificate. However, this is still a great option if you primarily care about learning and improving your sales ability.

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Foundations of Consultative Selling is a top choice for relationship-based sales due to its customized, modular approach to expanding sales skills to navigate complex and high-value sales.

While someone may buy a basic retail item without much persuasion, some high-value products and services find much better sales success focusing on relationships. RAIN Selling: Foundations of Consultative Selling from RAIN Group is designed for sales consultants and executives and crafts customized solutions for each client through a unique relationship.

RAIN Group customizes this course to meet your business’s needs. That includes online workshops, live virtual training sessions, assignments, and coaching. In one case study, RAIN Group says that a client’s conversion rate increased by 30% after completing this course.

Major topics covered include speaking with different people, communicating value, understanding buyers, building rapport, influence and persuasion, overcoming objections, avoiding common sales mistakes, and much more.

RAIN Group is a major international training company and can leave your team poised to grow your top line confidently. There is no fixed cost for RAIN Selling. The cost will vary depending on your business’s customized training package.

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We picked this virtual course because it covers essential sales topics in a straightforward way with instructor-led sessions.

The Brooks Group offers a completely online sales training course that could be great for improving your team's skills whether they're working from home, full-time in the office, or hybrid. This course is made for sales professionals and teaches the IMPACT framework of converting prospects to customers.

IMPACT is short for Investigate, Meet, Probe, Apply, Convince, Tie it up. The course has six two-hour sessions that focus on helping sales teams improve sales and margins, formulating effective questioning, pre-call planning and positioning, and adapting to prospects' buying styles.

The Brooks Group is an award-winning training source. You can get an online quote based upon number of participants. You may find it isn't the cheapest option, but your team should walk away with new knowledge to increase sales and improve customer retention across industries.

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We like this course's focus on building positive relationships to drive sales using a modern take of the well-known principles taught in the landmark book How to Win Friends and Influence People.

Author Dale Carnegie may be best known for his bestselling book How to Win Friends and Influence People, which still flies off the shelves despite a 1930s original publication date. Fans of Carnegie's work may be drawn to sales courses from his namesake company. Winning with Relationship Selling helps sales representatives learn to project a confident attitude, actively listen to customer concerns, establish credibility, and sell a customer-centric solution.

This course is designed to help salespeople show why your company is better than online self-service options. Depending on the version you choose, completion may count toward certification credits for HR, project management, and accounting professionals. The course is regularly offered through learning centers around the country.

Pricing and schedules vary by location, but the course generally costs around $2,000 or more. There are two schedule options: once a week for eight weeks or longer sessions for three days in a row.

Dale Carnegie uses an approach built around awareness, experiences, and sustainment to turn what you learn into actionable results. The Dale Carnegie company still follows Carnegie's original lessons around self-improvement and communication. The company has been around for more than a century and has had over nine million graduates.

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We picked this inbound sales course because it comes from a well-known online marketing leader, HubSpot, and is offered completely for free.

The free Inbound Sales Course from HubSpot is a great primer for both new sales reps and experienced sales managers looking to round out their skills and knowledge in the modern sales environment. This course touches on the most important parts of the sales cycle, from identifying prospects to running effective sales calls and presentations.

The course is divided into five lessons with 22 videos and five quizzes. The total course content runs for a little more than three hours, and each lesson comes from a different instructor. The five lessons teach inbound sales fundamentals, how to prioritize active buyers, earning attention from your busy potential customers, understanding what buyers are looking for, and delivering personalized sales presentations.

Successful completion leads to a HubSpot Inbound Sales certification. The course includes a sales strategy that works for businesses selling virtually any product or service. When you’re done, you may want to stick around for additional free sales training on the platform. Other related courses cover social media marketing, search engine optimization (SEO), email marketing, and HubSpot training, among dozens of others.