Best Virtual Assistant Services

Time etc is the best tool to help you free up time and get ahead

We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more.

A virtual assistant (VA) is someone who works remotely for their client, often from a home office or an office building, as an outsourced contractor that handles tasks assigned to them. Clients can assign tasks to their VA, saving them time in their personal or work life.  

The best virtual assistant services provide an account manager to help you find a VA on its staff that matches your work style, personality, and, of course, the tasks to be accomplished. These companies have learned over the years that their clients want seasoned VAs with college degrees, not someone trying to land their first job. Finally, the top providers offer affordable and flexible pricing models. Read on to compare the best virtual assistant services and find one that appeals to you.

Best Virtual Assistant Services of 2023

Best Overall : Time etc

Time etc

Time etc

  • Pricing: Monthly, from $360 to $1,980
  • Key benefits: Hours rollover; U.S.-based
  • Free trial: Yes
Why We Chose It

For their competitive pricing model, unused hours that roll over, a broad offering of skills, and thought-leadership from the executive team, Time etc wins our best overall slot.

Pros & Cons
  • Assistants average 12 years experience

  • Major clients include Google and Meta

  • Free trial available

  • Companion mobile app

  • Geared toward an ongoing relationship rather than one-off task needs

  • 10-hour minimum


Time etc’s wide scope of services and languages, price plan flexibility, and U.S.-based VAs with an average of 12 years of experience make them tough to beat in the U.S. market.

Started by Barnaby Lashbrooke in 2007, Time etc hires its VAs based on high standards inspired by Penni Pike, Sir Richard Branson’s former personal assistant of 30 years. The company has earned exceptional reviews on all fronts (Glassdoor, Trustpilot, etc.).

Their services include administration, data input, research, social media, and marketing to name a few. The VAs are college-educated, U.S.-based, native English speakers, though you can find many who have fluency in other languages if that’s what you need. 

Time etc provides a step-by-step guide that will help you decide which tasks to hand off to VAs. Their pricing model is a monthly package of hours ranging from 10 to 60, and unused hours roll over to the next month. The larger the package you buy, the lower the hourly rate you pay. You can assign unlimited tasks within your hourly plan, and you can even share your hours with someone else on your team.

  • 10 hours per month for $360 ($36 per hour)
  • 20 hours per month for $700 ($35 per hour)
  • 40 hours per month for $1,360 ($34 per hour)
  • 60 hours per month for $1,980 ($33 per hour)

Time etc’s customer manager will propose a list of VAs you can interview, so you’re in control of the selection. The norm is to work with that one primary VA for the long term, but you can switch at any time and even bring on additional VAs to fill specific talent needs.

They will perform your first task for free, no credit card required, to get a feel for how it works. When you hire them, you’ll have the protection of a 100% guarantee.

Best for Solopreneurs : Prialto



  • Pricing: Starts at $1,350 per month
  • Key benefits: Quality assurance
  • Free trial: No
Why We Chose It

Prialto covers the foundations of a small business, offering sales, operations, and administrative services, making them ideal for solopreneurs.

Pros & Cons
  • Provides sales, operations, and admin services

  • No charge to client for VA software training

  • Expertise in many of the most widely used software programs

  • Membership starts at $1,350 per month

  • VAs do not work on federal holidays


Prialto has honed its best practices over the years to offer a complete administration package for the solopreneur who wants to focus on their core business, rather than get bogged down in administrative tasks. 

Founded by Eric Taussig and headquartered in Portland, Oregon, Prialto understands the fusion of talent and technology with a global staff from Asia and Central America. The company specializes in providing solopreneurs with VAs trained in many of the most popular software programs you’re probably using, such as Hubspot, Salesforce, Mailchimp, and Asana.

Prialto’s pricing plans are member-driven:

  • Yourself: 55 hours of monthly support, month-to-month agreement, $1,350 per month
  • Your team: Three+ members, 165+ hours per month, $4,050 per month
  • Your organization: Eight+ members, 440+ hours per month, pricing to be quoted

If the VA is not familiar with the software you're using, Prialto’s team will train them on it at no cost to the customer. Known for its expertise in assisting growing businesses as needs change, your VA will develop with your business and learn your preferences. Backup assistants are available to ensure your success.

While there is no formal money-back guarantee, Prialto will work with you on any setbacks. Prialto’s security features include a backup assistant, a quality assurance manager, and comprehensive information security.

Best for Small Businesses : Upwork



  • Pricing: By project or hourly
  • Key benefits: Visible performance ratings
  • Free trial: No
Why We Chose It

Small businesses often have a minimal structure in place to handle the wide variety of skills demanded of them and that’s where Upwork shines. As our top choice for small businesses, Upwork has a huge marketplace where you can hire peer-reviewed assistants to perform as-needed tasks with no monthly contracts.

Pros & Cons
  • Peer-reviewed assistants

  • Wide range of skills available

  • International workers available

  • Pricing is assistant specific

  • Availability may be an issue

  • Quality can be erratic if the assistant is unverified


Showcasing the broadest offering of skills, price flexibility in the buyer’s control, and a public rating system for each VA, small business owners look to Upwork first for their short-term tasks.

Elance and oDesk merged in 2013 and then rebranded as Upwork in 2015. Upwork now boasts over 18 million users. The Upwork marketplace provides services from design and animation to video and audio services, software and website development, marketing, and many other categories.  

Upwork’s pricing is by project or hourly depending on which freelancer you hire and what is negotiated for payment. The best feature on the site is the 360-degree rating system, which allows both the VAs and their clients to rate each other and leave comments. 

VAs are based globally so virtually all languages are available. CEO Hayden Brown’s focus is on having Upwork VAs build relationships with clients to earn repeat business. The downside compared to other companies on our list is that there is no manager overseeing the quality or timeliness of the job. If a VA can’t complete the work in time, or tried but didn’t meet your standards, it’s on you to find their replacement.

For financial security, payments are held in escrow until the work is completed. With funds in escrow, the VA can see the funds committed to the job are real, and the client has the relief of knowing that the payment won’t be released until the work is approved.

Best for On-Demand Tasks : Fancy Hands

Fancy Hands

 Fancy Hands

  • Pricing: Monthly rates from requests made
  • Key benefits: One-off or repeat requests
  • Free trial: No
Why We Chose It

Fancy Hands provides businesses with the best in single tasks that last a maximum of 20 minutes. You can work with a different VA every time or choose a long-term relationship; both options give you administrative control, usage tracking, and pay-as-you-go pricing, which is why it's our pick as the best for on-demand tasks.

Pros & Cons
  • Single-task specialists

  • Available for personal as well as professional assistance

  • Pride themselves on being the fastest responders in the industry

  • Leverage Fancy Hands’ size to benefit from discounts

  • Longer projects may be costly because they will use up several of your 20-minute task credits

  • Client does not automatically receive the same VA twice


Fancy Hands, our pick for the best provider of on-demand tasks in the VA industry, has built its business around responsive communication and fast service for short tasks with flexible pricing.

Founded in 2010 by Ted Roden, Fancy Hands offers virtual assistants for both personal and professional needs. Pricing for Fancy Hands is based on the number of requests required rather than an hourly paid assistant. 

  • Small: Three requests per month, $17.99 per month
  • Medium: Five requests per month, $29.99 per month
  • Large: 15 requests per month, $74.99 per month
  • XL: 30 requests per month, $149.99 per month

Tasks are assigned based on availability so it’s unlikely you’ll work with the same VA twice in a row unless you negotiate for a dedicated assistant.  As a standout feature that competitors don’t offer, Fancy Hands can integrate into your Asana and Trello accounts. This enables you to assign tasks in those programs and follow their progress. 

There is no formal guarantee for the work performed, but the company will work with you to a fair resolution.

Best for Specialized VAs : Belay



  • Pricing: Pricing isn’t published
  • Key benefits: Social media strategies
  • Free trial: No
Why We Chose It

With an acceptance rate lower than Harvard’s, Belay hires world-class assistants specializing in bookkeeping, social media strategy, website design, and general virtual assistance.

Pros & Cons
  • Strives to find you the best VA nationwide

  • INC. 5000-listed eight years in a row

  • U.S.-based

  • Long-term relationship with the same person

  • Pricing isn’t published; need to complete an online form to get a callback for quote


Belay prides itself on providing its clients with a seasoned, U.S.-based, college-educated VA, not only offering generalists, but also people who are experts at bookkeeping, social media, and web design. 

Founded by Bryan and Shannon Miles in 2010, Belay now has over 1,200 remote workforce team members. The company provides its clients with a specialized personal assistant that is overseen by a relationship manager to ensure success. 

Pricing is done on a quote basis and you need to complete the company’s brief online form to get a call back to discuss needs and pricing.  

The company is a U.S.-based firm that offers services in a variety of languages. If Belay doesn’t have a VA that knows your specific software, the company will train the VA at no cost to you. Your client success consultant will schedule interviews for you to meet your candidates and ask questions. The company commits to finding you an ideal match that you’ll be pleased with.

Best for Rush Projects : Magic



  • Pricing: Flat rate of $10 an hour
  • Key benefits: 24/7 access, tasks by text
  • Free trial: No
Why We Chose It

Magic puts college-educated virtual assistants at your fingertips, with 24/7 availability and productivity and quality assurance software that prevents missed deadlines, making them our clear winner for rush projects.

Pros & Cons
  • Finds you a VA in 72 hours

  • Flat rate of $10 an hour

  •  24/7 service

  • No contracts for repeat use

  • Price increase if dedicated service is needed


Magic started as a text-based concierge service that began in 2015 and has since grown into the best provider of rush-job services in the VA industry. The company focuses on providing weekly support, billing at $35 per hour. 

VAs provide services solely in English. The company provides 24/7 support and signup is free so that you can start right away.

Magic offers three plans but you must request a quote online for specific pricing.

Like other virtual assistant companies we’ve reviewed, Magic will match you with a dedicated assistant that has the skills you need and uses the tools of your choice. If you use Trello, Magic can integrate with you for even more efficiency.  

The business plan is a great fit for small businesses ready to scale. It comes with an account manager that will make sure Magic adapts to your growing needs.

There is no money-back guarantee, but Magic will work with you to make sure your challenges are resolved fairly.

Best Service Guarantee : Wood Bows

Wood Bows

 Wood Bows

  • Pricing: Rates vary with quality and location
  • Key benefits: 200% satisfaction guarantee
  • Free trial: No
Why We Chose It

Wood Bows' commitment to quality includes a promise that if you are not satisfied, they will double the hours you paid for and have an expert take over your tasks. This is the best service guarantee we found from any virtual personal assistant company.

Pros & Cons
  • Excellent service guarantee

  • 98% client retention

  • If you are unsatisfied with a task, Wood Bows will give you double the hours back for free

  • Rates vary with quality and location


Wood Bows is a market leader in the VA industry, with 98 out of every 100 clients returning, no hidden fees, more than 300 positive online reviews, and almost 20 service excellence awards. These strong attributes, along with their 200% satisfaction guarantee, make Wood Bows the strongest service guarantee in the industry.

The company started in 2015 and now has offices in the Philippines, India, and the U.S. In addition to generalized virtual assistance, the company specializes in real estate, graphics and web design, digital marketing, customer support, app development, software development, content writing, and data entry.

Beginning with a free personal interview, they then make an offer for the best plan for your needs. Within 24 hours of your enrollment, they promise to have a VA on the phone speaking with you. 

Wood Bows has four pricing plans and four payment plans, including monthly, quarterly, semi-annually, and annually.

The semi-annual pricing plans are:

  • $399 per month for 40 hours
  • $699 per month for 80 hours
  • $1,099 per month for 160 hours

Wood Bows VAs are based overseas, speak fluent English, and have at least 10 years of experience in their field. Offering a 200% performance guarantee is not the practice of a company in the habit of making mistakes.

Final Verdict

There's an array of options, but with experienced VAs and a variety of services and languages at flexible prices, Time etc is our pick for the best overall virtual assistant service. Its excellent reviews cover a broad range of services and the provided guide makes it simple for someone new to VAs to find someone that fits their needs exactly.

While each company offers well-qualified VAs, the choice will ultimately be dependent on your needs. For short-term projects and tasks, take a look at Magic, Fancy Hands, and Upwork. If you prefer a long-term relationship with a single VA, Time etc and Wood Bows offer well-qualified VAs at competitive and flexible price plans.

Compare the Best Virtual Assistant Services

Virtual Assistant Company Pricing Key Benefits Free Trial
Time etc Best Overall Flexible price plan starting at 10 hours per month for $360 Hours rollover; unlimited tasks within the hourly plan you choose; U.S.-based assistant Yes
Prialto Best for Solopreneurs Member-driven starting at $1,350 per month Scales easily; internal quality assurance; trained backup assistants No
Upwork Best for Small Businesses By project or hourly Wide range of skills and services offered by contractors with visible performance ratings No
Fancy Hands Best for On-Demand Tasks Monthly rates based on number of requests Text a one-off task to get it done, or schedule repeat requests No
Belay Best for Specialized VAs Pricing isn’t published Deep expertise in virtual assistants, bookkeepers, website specialists, and social media strategists No
Magic Best for Rush Projects Flat rate of $10 an hour Starts on your task within minutes; 24/7 access to your team of assistants; order a task by text No
Wood Bows Best Service Guarantee Rates vary with quality and location 200% satisfaction guarantee No

Frequently Asked Questions

  • What do virtual personal assistants do?

    Virtual personal assistants do almost anything you want them to do, from purely administrative tasks to website design, social media management, and booking your rental car. A virtual personal assistant can provide the same assistance you’d expect from a traditional in-person executive assistant, but quite often, a VA can actually offer more because they may bring more skills to the table. What any individual VA does for clients can vary tremendously, depending on their individual skillset and expertise.

  • How do you choose the right virtual personal assistant services?

    If you’re starting to look at the many VA service companies out there, always take the time to speak to a representative. Talk to them about the sorts of tasks you want to offload to a VA to make sure that the service has assistants who can help you. Ask how the company guarantees its work, and if unused time rolls over into the following month.

    Other things to consider are how much time you’re going to need on a monthly basis, the availability of the service’s assistants in terms of your time zone and your business hours, and your budget.

  • How much should you pay for virtual personal assistant services?

    Some services base your fee on the type of work required while other services charge a flat fee, no matter what the work is. For companies that focus only on administrative tasks and get their support from India and Asia, the hourly range you should look for is around $6 to $10 per hour.  

    For a long-term, U.S.-based, college-educated personal virtual assistant who has five or more years of experience, prices range from $26 to $45 per hour. Many companies will offer you a discount if you pay for hours upfront or annually. Always check with the service to make sure that any unused paid hours roll over to subsequent months.

  • Are virtual personal assistants worth it?

    Absolutely. Stop and think about how much time you spend on tasks that aren’t helping you grow your business. Delegating these tasks that are preventing you from working on high-level strategy and business planning will likely make you money. An assistant is not a luxury, it’s practically an essential.  

    Using a virtual assistant gives you the same quality and quantity of work as a direct hire without the associated taxes and health insurance issues. Plus, you don’t have to provide office space or any office equipment.

  • How do I find a trustworthy virtual assistant?

    Finding a trustworthy virtual assistant is simple with these seven companies. Hiring through an established company like Time etc or Belay means that the VAs you consider have been vetted and already have years of experience. If you're concerned about your VA being a good match, choose a company with a free trial or money-back guarantee, such as Time etc or Wood Bows.


We investigated 14 virtual personal assistant companies in order to find the top seven. The companies that made it to our list mostly touted college-educated professionals who live in the U.S. A few were headquartered here but relied on talent from other areas of the world. In any case, they emphasized responsiveness, flexibility, and expertise in using a broad range of software to best integrate into how you like to work.

We also preferred companies that proved to us that they had measures baked into their process to ensure success, and some even have formal money-back guarantees. Personal virtual assistants today can offer so much more than managing your calendar and email inbox. Finally, we considered cost and sought companies that had reasonable pricing structures.

Best Virtual Personal Assistants

Tetra Images / Getty Images

Article Sources
Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.
  1. Time etc, "Penni Pike."

  2. Glassdoor. "Time etc."

  3. Trustpilot. "Time etc."

  4. Upwork. "How Many Users Are on UpWork?"

  5. Belay. "Our Vision Is to Help You Achieve Your Vision."

  6. Wood Bows. "Pricing."