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The best whole life insurance companies are financially stable, provide excellent customer service, and make the buying process transparent and easy. If you can afford it, you may get your entire death benefit covered with a whole life policy. Or you could pair the long-term nature of whole life with a term life insurance policy to increase your death benefit for a modest cost.
Whole life insurance policies have a cash value component that grows over time. You might choose whole life instead of term life insurance as a tax-advantaged way to build your assets for retirement. You can get a quote for term coverage online, but you'll need to speak directly with an agent to get a whole life insurance quote.
To get our list of the best whole life insurance companies, we analyzed 91 companies and rated them based on the following categories and weights: financial stability (27%), consumer complaints (22%), customer service and online features (18%), policy riders (18%), and whole life features (15%).
Best Whole Life Insurance Companies of March 2023
- Best Overall: New York Life
- Best for Living Benefits: Nationwide
- Best for High Issue Age: Guardian
- Best Traditional Insurer: MassMutual
- Best for Burial Insurance: Mutual of Omaha
- Best for Dividends: Penn Mutual
- Best for Customer Satisfaction: State Farm Life Insurance
- Best for Financial Stability: Northwestern Mutual
Compare life insurance quotes with our partner Covr Financial from multiple providers before buying.
Best Overall : New York Life
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AM Best Rating:
- Accepts Credit Cards: No
New York Life has an A++ (Superior) AM Best rating, which is the highest financial strength rating the agency confers. It is also the oldest insurer on this list. It’s survived economic ups and downs and has paid dividends to eligible policyholders for the past 169 years.
Broad selection of riders
Long history of paying dividends
Top-tier financial stability
90-year-olds eligible for whole life
Policy information unavailable online
Customer service won’t discuss policy options
New York Life is one of the largest life insurance companies in the country and has the second-longest dividend-paying history of the 91 companies we reviewed (Penn Mutual beats it with 175 years). The company offers multiple living benefits on its whole life policies (also called accelerated death benefit riders), which let you receive some of the death benefit prior to death in the event of a chronic, critical, or terminal illness, or long-term care need. Also available is a disability income rider which is an uncommon offering among insurers.
New York Life makes policies available to applicants as old as 90, which makes it a great option for older seniors looking for permanent coverage. It's also our top pick for best life insurance companies for seniors.
Best for Living Benefits : Nationwide
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AM Best Rating:
- Accepts Credit Cards: Yes
You generally can't get an online quote for permanent coverage from any life insurance company. Call 1-866-207-9160 to get a quote for permanent coverage (whole life and universal life) from Nationwide.
Nationwide doesn’t have just one standout feature, but several, including happy customers, solid financials, flexible payment options, generous living benefits, and easy-to-find information about policy features on its website.
Three living benefit riders included at no upfront cost
Ranked highly for customer satisfaction
No-medical-exam life insurance available up to $5 million in coverage
Policy-specific information available online
Does not pay dividends
Nationwide—which ranks No. 1 in our reviews of best life insurance companies and best life insurance companies for people over 50—is our second-best pick for whole life insurance.
The company ranked highly in J.D. Power's 2022 U.S. Life Insurance Study and is an A+ (Superior) rated carrier by AM Best. It also has some perks that make its whole life policies in particular pretty great. You are eligible to get up to $5 million in coverage without taking a medical exam if you’re in excellent health and 50 or younger (up to $1 million if you’re 51 to 60 years old) on “Whole Life 100” and “20-Pay Whole Life” policies. Plus, those policies include chronic, critical, and terminal illness accelerated death benefit riders at no extra charge. This means you can access the death benefit early if you’re diagnosed with a chronic, critical, or terminal illness.
Note that while it provides a bevy of standout benefits, Nationwide does not pay dividends on its whole life policies, unlike many other providers on this list.
Best for High Issue Age : Guardian
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AM Best Rating:
- Accepts Credit Cards: No
Guardian impresses with an A++ (Superior) financial strength rating, dividend-paying whole life policies, and very few customer complaints according to the National Association of Insurance Commissioners (NAIC).
90-year-olds eligible for whole life
Potential to earn dividends
Highest financial stability rating from AM Best
Very few complaints
Policy features are difficult to find online
Of the 91 life insurance companies we reviewed, only six others received fewer complaints than Guardian over the last three years. One of them (Northwestern Mutual) is also on this list. Guardian also came in with above average customer satisfaction in J.D. Power's 2022 U.S. Individual Life Insurance Study.
Notably, Guardian is one of only six insurers to issue policies to 90-year-old applicants. Most cap eligibility at age 80 or 85. Plus, the company makes term policies available to applicants as old as 75. These are some reasons it's a top pick in our review of the best life insurance companies for seniors.
The main drawback is that you won’t find specific policy information online—you’ll need to reach out to an agent.
Best Traditional Insurer : MassMutual
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AM Best Rating:
- Accepts Credit Cards: No
MassMutual has paid dividends every year since 1869 to eligible policyholders and has an A++ (Superior) AM Best financial strength rating.
Highest financial strength rating from AM Best
Potential to earn dividends
Very few complaints
90-year-olds eligible for whole life
Policy specifics unavailable
MassMutual is an all-around great insurance company. Only nine out of the 91 companies we reviewed received AM Best’s highest rating, an A++ (Superior), and MassMutual is one of them.
Of those A++ companies, only one other has stood the test of time for as long. MassMutual got its start in 1851, just a few years after New York Life (1845). But MassMutual tips the scale by ranking higher than New York Life on J.D. Power’s customer satisfaction survey.
Like some other life insurance heavyweights, MassMutual pays dividends, and has done so every year since 1869. It also makes its whole life policies available to 90-year-old applicants and has received very few customer complaints relative to its size.
But like most of its competitors, you won’t find policy details online and will need to reach out to an agent (or have one contact you) to do so.
Best for Burial Insurance : Mutual of Omaha
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AM Best Rating:
- Accepts Credit Cards: Yes
Mutual of Omaha offers same-day small whole life insurance, or burial insurance, and came in third for customer satisfaction in J.D. Power's 2022 U.S. Individual Life Insurance Study.
Guaranteed issue policies available
A+ financial strength rating
Policies available to 85-year-olds
Some policies include a terminal illness rider
Policies do not pay dividends
For those interested in a smaller whole life insurance policy, Mutual of Omaha offers a couple of options that are relatively easy to qualify for and don't require a medical exam. Its guaranteed issue policy allows applicants that face serious health issues to qualify for up to $25,000 in coverage via an online application and secure same-day coverage.
Its simplified issue policy requires that you reach out to an agent, but this policy includes a terminal illness rider and you could qualify for coverage up to $40,000 (also without an exam). You must be at least 45 years old to apply for either policy. These types of policies are often referred to as final expense life insurance or burial insurance; in fact, Mutual of Omaha is our top pick for best burial insurance companies of 2023.
Mutual of Omaha is rated A+ (Superior) by AM Best, which means it has a superior ability to honor its insurance obligations, such as paying claims. It came in third for customer satisfaction in the 2022 J.D. Power life insurance study.
Best for Dividends : Penn Mutual
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AM Best Rating:
- Accepts Credit Cards: Yes
Penn Mutual has paid dividends for 174 years, which is the longest dividend-paying history of any company we reviewed. It also offers no-exam policies for death benefits up to $7.5 million for very qualified applicants.
Long history of dividend payments
No-medical-exam coverage available up to $7.5 million
Two living benefits included
Very few complaints
A+ (Superior) AM Best rating
Policy types and details unavailable on website
With a dividend-paying history of 175 consecutive years, Penn Mutual is our top pick for dividend-paying whole life policies. But the company also impresses with its A+ (Superior) financial strength rating and efforts to ease the whole life application process, especially for applicants in need of a substantial death benefit.
Penn Mutual offers a very high amount of no-med-exam life insurance—up to $7.5 million for qualified applicants—and its whole life policies include both terminal and chronic illness riders free of charge. For these reasons, it's a top pick in our review of best no-medical-exam life insurance companies. The company also receives very few customer complaints relative to its size.
But like many of its competitors, Penn Mutual fails to disclose policy specifics on its consumer-facing website. It doesn’t even clarify that it offers whole life insurance. To get that intel plus policy features, you’ll have to talk to a financial professional.
Best for Customer Satisfaction : State Farm Life Insurance
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AM Best Rating:
- Accepts Credit Cards: Yes
State Farm is the highest-ranked life insurance company for customer satisfaction in J.D. Power's 2022 U.S. Individual Life Insurance Study.
Ranked No. 1 for customer satisfaction for 3 years
Highest financial strength rating from AM Best
Few customer complaints
Discount for bundling life insurance
Potential to earn dividends
No free living benefits
State Farm has been the No. 1 life insurance company in J.D. Power’s U.S. Individual Life Insurance Studies from 2020 to 2022. The study ranked customer satisfaction according to how well each insurer performed in the areas of communication, customer interaction, price, available products, and policy statements.
As you might expect, State Farm has also received few customer complaints for a company its size, according to the NAIC. In addition, the company earned an A++ (Superior) AM Best rating, meaning it has a superior ability to honor its ongoing insurance obligations. One unique perk among the carriers on this list is that you can bundle a State Farm life insurance policy and auto policy to receive a multiline discount.
However, State Farm doesn’t offer any free living benefits with its policies, which is uncommon among carriers, especially the competitors on this list. Living benefits generally refer to chronic, critical, and terminal illness riders that allow you to receive some of the death benefit early if you’re diagnosed with an eligible condition.
Best for Financial Stability : Northwestern Mutual
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AM Best Rating:
- Accepts Credit Cards: No
Northwestern Mutual has stellar financial strength ratings: An A++ (Superior) rating from AM Best, and the highest rankings from Fitch (AAA) and Moody's (Aaa) as well. It also received the fewest complaints (relative to its size) of all companies on this list, and has paid dividends for 150 years.
Highest financial stability rankings
Long history of paying dividends
Ranked highly for customer satisfaction
Exceptionally few customer complaints
No free accelerated death benefit riders
Policy details unavailable online
Financial stability is one of the most important factors when choosing a whole life company and informs all of the selections on this list. In fact, only nine out of the 91 companies we reviewed received AM Best’s highest rating, an A++ (Superior), and six of those companies make this list. But one company stands out in this regard, and that’s Northwestern Mutual.
The company has an A++ (Superior) rating from AM Best, and holds the highest rankings from Fitch (AAA) and Moody's (Aaa) as well. It also received the fewest complaints (relative to its size) of all the companies on this list, and the fourth-fewest complaints of all 91 insurance companies we reviewed. So it’s no surprise that the company came in fourth for customer satisfaction in J.D. Power’s 2022 customer satisfaction survey. Plus, Northwestern Mutual has paid dividends to eligible policyholders for the past 150 years.
What’s not to like? Well, the company falls short when it comes to living benefits. Most of the companies on this list offer at least one living benefit rider for chronic, critical, or terminal illness at no extra charge with their policies. But according to the company, Northwestern Mutual does not. And if you’re looking for specifics about Northwestern Mutual whole life policies, you’ll need to speak with an agent.
Compare the Best Whole Life Insurance Companies of March 2023
Overall Rating | Best For |
AM Best Rating
AM Best is a credit rating agency that assigns insurance companies a letter grade from “A++” to “D.” A company’s grade indicates its ability to pay its claims and honor its financial obligations.
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Term Life Sample Cost
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Policy Types
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Accepts Credit Cards
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Final Verdict
New York Life is the best overall pick for whole life insurance, thanks to its Superior rating from AM Best, lengthy history of paying dividends, and range of riders available. It's also a great pick for applicants older than 85.
How to Choose the Best Whole Life Insurance Company
Does the company have what you need?
If you know the type of coverage you need, start with companies that offer it. But if you’re not sure yet, focus on finding a few standout life insurance companies with agents you can talk to.
How reputable is the life insurance company?
AM Best is the most well-known credit rating agency for life insurance companies and one way to gauge a company's financial strength. It grades companies on a scale of A++ (Superior) to D (Poor). Look for a company with at least an A- (Excellent) rating, which indicates an “excellent” ability to honor its insurance obligations. (In other words, its ability to pay claims.)
How many complaints does it have?
The NAIC publishes a complaint index that indicates how many complaints an insurance company receives relative to its size. You can search for the company you’re interested in, then select the “complaint trend” report option to get to that company’s complaint index. You can further drill down by selecting complaints for different types of policies. A complaint index less than 1.0 means the company received fewer complaints than expected—the closer to zero, the better.
How easy is it to apply for coverage?
In addition to filling out an application, do you need to undergo a paramedical exam? Sometimes it can be a good idea, since life insurance that requires an exam may offer lower premiums to healthy individuals.
But if an exam is an impediment for you, consider companies that offer no-medical-exam life insurance, especially those with an accelerated issue underwriting process (which requires you to fill out detailed health questions and may have pricing as low as policies that require medical exams).
How does the company treat you?
At this point, you may have already talked with a few agents and navigated a few company websites. What do you think? In addition to the criteria above, it’s important to choose a company that you feel good about.
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Investopedia / Alison Czinkota
Frequently Asked Questions
What Is the Average Cost of Whole Life Insurance?
Many factors impact the cost of whole life insurance. These factors include your age, gender, location of residence, health, whether you smoke, the number of payments, the death benefit, and more. If you are in average health, expect to have slightly higher premiums than someone of your same age, gender, and location who is in good or excellent health. Most importantly, compare life insurance quotes to find your best rate.
It's important to note that the cost of whole life insurance could be a drawback for some people.
What Is Whole Life Insurance?
Whole life insurance is a type of permanent coverage that's designed to last your entire life, as opposed to a limited number of years like term life insurance. Participating policies may pay dividends and all whole life insurance policies have a cash value. The cash value can be accessed during the policyholder’s lifetime, though doing so can threaten or reduce your death benefit. When you die, your beneficiaries receive the death benefit on a tax-free basis.
What Age Is Best to Buy Whole Life Insurance?
Your age is an important factor when it comes to whole life policies, because the cash value component needs time to grow. You're also more likely to be approved for a policy and enjoy lower premiums if you're younger. The best age to buy whole life insurance is in your younger or middle years, but policies are available for people aged 85 or older, depending on the company.
How Long Does It Take for Whole Life Insurance To Build Cash Value?
The cash value component of a whole life insurance policy takes several years to grow. Part of the growth will come from your premiums, and part will come from the interest you earn on the cash value. If you receive dividends, adding them to your cash value account will it help it to grow faster.
Methodology
In order to compile our list of the best whole life insurance companies, we developed a comprehensive life insurance methodology. We started off by researching what consumers want from life insurance companies, and for that, we looked to third-party consumer studies, including J.D. Power’s 2022 U.S. Individual Life Insurance & Individual and the 2022 Insurance Barometer Study, by Life Happens and LIMRA.
With those findings in mind, we gathered more than 50 data points on 91 life insurance companies, including ratings for financial strength, customer satisfaction, and customer complaints, as well as information about years in business, online tools, no-exam options, dividends, maximum issue ages, and available riders.
Our review process gave preference to companies with solid financials, few customer complaints, and available living benefits. Companies received ratings boosts for no-cost living benefits and company longevity. We ranked each company according to the following categories and weights.
- 27%: Financial stability
- 22%: Consumer complaints
- 18%: Customer service/online features
- 18%: Policy riders
- 15%: Whole life features
To finalize our list, we compared individual offerings between top companies by considering third-party ratings and by delving deeper into product specifics, including dividend-paying histories and no-medical-exam options. We used this research to determine the best whole life insurance companies.
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