5 Companies Owned by Square (Block)

Operations management, website builder, mobile payments, AI, online broker

Block Inc. (SQ), formerly Square, is a financial technology (fintech) company that provides mobile payments solutions. The startup was founded in 2009 by two veteran entrepreneurs, Twitter Inc. (TWTR) co-founder Jack Dorsey and Jim McKelvey.

Key Takeaways

  • Block is a mobile payments fintech that operates two ecosystems—Seller and Cash—to help startups grow their business and provide financial products to individuals.
  • The company has made five important acquisitions over the last few years, including Stitch Labs and Verse Technologies.
  • In 2018, Block purchased Weebly, the online store and website builder, for $272.5 million.

Their aim was to enable merchants to accept card payments electronically, a capability that had previously been inaccessible for many businesses. Square was an industry leader in creating technology capable of aggregating merchant services and mobile payments into a single, easy-to-use service.

Today, Block operates both a Seller ecosystem and a Cash ecosystem. The Seller ecosystem helps sellers start, run, and grow their businesses by offering a range of tools, including point of sale, virtual terminal, invoice, and other types of business management and financial software.

The Cash ecosystem offers Cash App, which provides financial products and services aimed at helping individuals manage their money. In 2020, Square processed a total of $103.7 billion in gross payment volume generated by over two billion card payments. In the same year, the company posted $213.1 million in net income on $9.5 billion in net revenue.

While still a relatively young company, Block has expanded its financial ecosystems over the years through a number of strategic acquisitions. Those acquisitions have helped to boost the company's global operations, diversify its product and service offerings, and expand its reach into next-generation technologies. Among the most recent is Block's acquisition of buy now, pay later company Afterpay.

Below, we look in more detail at five of Block's most important acquisitions. The company does not provide a breakdown of how much profit or revenue each acquisition currently contributes.

1. Stitch Labs Inc.

  • Type of Business: Operations Management Software
  • Acquisition Price: Financial terms not disclosed
  • Acquisition Date: July 10, 2020

Tech startup Stitch Labs was founded in 2011 by Brandon Levey, Jake Gasaway, and Michelle Laham. The company operates a commerce operations management platform, providing businesses with inventory and order management, channel management, and fulfillment solutions.

In May 2014, Stitch Labs and Square began integrating their separate platforms. The partnership enabled businesses using Square's mobile payments platform to begin tracking inventory, invoices, and shipping information via Stitch Labs' platform.

In July 2020, Square acquired the startup for an undisclosed amount. Square continued offering Stitch Labs’ products until the spring of 2021, but did not accept new customers during that time.

2. Weebly Inc.

  • Type of Business: Website Building Platform
  • Acquisition Price: Approximately $272.5 million
  • Acquisition Date: May 31, 2018

Weebly, a San Francisco-based tech startup, was founded in 2007. The company offers a global platform that simplifies for users the process of building a unique website, blog, or online store. Weebly currently serves millions of businesses on over 50 million sites globally.

In May 2018, Weebly was acquired by Square in a cash-and-stock deal worth $272.5 million. Square said that by combining Weebly’s web-building tools with its own in-person and online offerings, it will be able to provide merchants with the ability to start or expand an omnichannel business. The acquisition was meant to widen Square’s global customer base and provide a new recurring revenue stream.

3. Verse Technologies Inc.

  • Type of Business: Mobile P2P Payments App
  • Acquisition Price: Financial terms not disclosed; estimated between $33.8 million and $56.3 million.
  • Acquisition Date: June 15, 2020

Verse Technologies, a Spain-based tech startup offering mobile peer-to-peer (P2P) payment solutions, was founded in 2015. The company’s mobile payment app offers users a simple way to send money to their phone contacts for free. It also allows users to request payments from their contacts and to transfer balances from the app to their bank account.

By the time Verse was acquired by Square in June 2020, it already had raised $37.6 million of funding from various investors. Prior to the acquisition, Square’s own P2P payment app, named Cash App, was only available in the U.S. and the U.K.

The acquisition expanded Square’s presence in European countries such as Spain, France, Germany, and Italy. Square said that its main priority going forward was to enable Verse to continue expanding throughout Europe, allowing it to continue operating as an independent business with no immediate change to current products, customers, or operations.

4. Eloquent Labs

  • Type of Business: Conversational AI Software
  • Acquisition Price: Financial terms not disclosed
  • Acquisition Date: May 7, 2019

Eloquent Labs, a conversational artificial intelligence (AI) services startup, was founded in 2016 by two top researchers in natural language processing. The company’s software utilizes AI in place of live chat customer support agents employed by ecommerce companies.

Eloquent Labs was acquired by Square in May 2019. Square said that Eloquent's AI technology and team will help it to enhance messaging services across its payments ecosystem. Block has since continued to build upon Eloquent Labs' AI capabilities. In February 2020, the firm acquired Dessa, a Canada-based tech company that specializes in the research and development of emerging AI technologies.

5. Third Party Trade LLC

  • Type of Business: Online Brokerage
  • Acquisition Price: Financial terms not disclosed
  • Acquisition Date: 2019

Third Party Trade, an Oregon-based online brokerage, was founded in 2015 by Michael Giles. The company provides an application programming interface (API) platform for building investing-related financial applications. Financial media firm Benzinga reported in 2019 that, according to a source familiar with the matter, Third Party Trade was being acquired by Square.

While very little public information is available about the deal, founder Michael Giles confirmed the sale to Square on his LinkedIn page and said he began working full-time for Square in February of 2019. 

Following the acquisition, Third Party Trade was subsequently renamed Cash App Investing LLC, which is registered with the Securities and Exchange Commission (SEC). In October 2019, Square introduced free stock trading on its Cash App, to be administered through the newly formed Cash App Investing LLC.

How Square (Block) Reports Diversity & Inclusiveness Transparency

As part of our effort to improve the awareness of the importance of diversity in companies, we have highlighted the transparency of Block's commitment to diversity, inclusiveness, and social responsibility. The below chart illustrates how Block reports the diversity of its management and workforce. This shows if Block discloses data about the diversity of its board of directors, C-suite, general management, and employees overall, across a variety of markers. We have indicated that transparency with a ✔.

Square Diversity & Inclusiveness Reporting
  Race Gender Ability Veteran Status Sexual Orientation
Board of Directors          
C-Suite          
General Management ✔ (U.S. Only)      
Employees ✔ (U.S. Only)    
Article Sources
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  1. Block. "Square, Inc. Form 10-K 2020," Pages 5 and 52. Accessed Feb. 9, 2022.

  2. Block. "Block, Inc. Completes Acquisition of Afterpay." Accessed Feb. 9, 2022.

  3. Square. “Welcoming the Stitch Labs Team to Square.” Accessed Feb. 9, 2022.

  4. Block. “Square, Inc. Form 10-K 2018,” Page 99. Accessed Feb. 9, 2022.

  5. Weebly. “About Us.” Accessed Feb. 9, 2022.

  6. PYMNTS.com. “Square Buys P2P Startup Verse.” Accessed Feb. 9, 2022.

  7. Square. “Welcoming the Verse Team to Cash App.” Accessed Feb. 9, 2022.

  8. Verse. “How It Works.” Accessed Feb. 9, 2022.

  9. TechCrunch. “Square Acquires European Peer-to-Peer Payment App Verse.” Accessed Feb. 9, 2022.

  10. Verse. “FAQ: Where Can I Use Verse.” Accessed Feb. 9, 2022.

  11. Square. “Eloquent Labs Joins Square.” Accessed Feb. 9, 2022.

  12. Square. “Welcoming the Dessa Team to Square.” Accessed Feb. 9, 2022.

  13. Benzinga. “Scoop: Square to Buy Brokerage API Third Party Trade.” Accessed Feb. 9, 2022.

  14. LinkedIn. “Michael Giles.” Accessed Feb. 9, 2022.

  15. U.S. Securities and Exchange Commission. “Cash App Investing LLC.” Accessed Feb. 9, 2022.

  16. Square. "Workforce Data Report 2021." Accessed Feb. 9, 2022.

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