Krannert Graduate School of Management at Purdue University


  • Investment professional with 18-year track record of delivering high-impact financial communications solutions
  • Skill set includes financial writing, equity research, institutional marketing, and content strategy
  • Experienced in developing custom content and thought leadership pieces to support business objectives while promoting brand awareness


Rebecca has been writing on financial topics from the beginning of her career in finance. She spent nearly nine years as an emerging markets analyst in Russia and has written on a wide range of Russia-related topics.

In the U.S., she has extensive experience in asset management marketing and has worked with companies like Merrill Lynch, JPMorgan Asset Management, BNY Mellon, and Franklin Templeton, among others. As a freelancer, her work has appeared under her byline in Inc. magazine. She also ghostwrites on investment topics for clients like the CFA Institute, and her work has appeared in Pensions & Investments,, and


Rebecca earned her master's in business administration from Krannert Graduate School of Management at Purdue University. She holds a CFA charter.

Quote from Rebecca Baldridge

"I love taking on highly complex financial topics and making information both understandable and compelling for my audience."