Jeff Johnston

Jeff Johnston works in Dallas, Texas where he also lives alongside his wife, three children and two dogs. Jeff combines his background and education in screenwriting, law, accounting and finance to write educational material about about investing, economics and business. When he's not working or writing, Jeff spends his time playing golf, guitar and studying topics ranging from strategic thinking to the philosophy of quantum physics (but avoiding the math parts).

  1. Small Business

    Vertical Integration

    Vertical integration occurs when a company buys and controls other businesses along its supply chain.
  2. High Net Worth Strategy

    What are Intangible Assets?

    Intangible assets represent potential revenue. Take an intangible asset like brand recognition: There is value in people ...
  3. Markets & Economy

    Nominal vs. Real GDP

    GDP stands for gross domestic product and is the measure of the total economic output of the goods and services of a country. ...
  4. Financial Analysis

    Cost of Debt

    Cost of debt is the rate, expressed as a percentage, that a company pays on its borrowings.
  5. Investing Strategy

    Solvency Ratio

    The Solvency Ratio is one of many ratios used to measure a company's ability to pay its debts. Generally, the higher the ...
  6. Markets & Economy

    Purchasing Power Parity (PPP)

    Purchasing Power Parity (PPP) compares different countries' currencies through a market "basket of goods" approach. Two currencies ...