• 28+ years of experience in the financial services industry
  • Expert on retirement planning
  • Media spokesperson who writes extensively about financial planning


Rob Kron is a financial professional with more than 28 years of experience in the industry with expertise covering multiple angles of financial planning and retirement benefits. Since 2007, he works as the head of investment and retirement education with BlackRock. Here his focus is on the development and delivery of practice management, wealth management, and market insight programs.

Previously, Rob was with Merrill Lynch for more than 17 years, most recently as a director of equity wwards working with supporting stock options for large public companies, restricted and performance share plans, and senior executive benefit management services. Also while at Merrill Lynch, Rob managed the IRA platform, and developed advisory services and web-based initiatives to assist plan participants with retirement planning and investing.

Rob regularly appears on many financial media broadcasts, including CNBC, Fox Business News, Bloomberg, and MSN Advisor TV, where he shares his insights. You will see his writing in The Wall Street Journal, USA Today, MSN, Seeking Alpha, Nasdaq, MarketWatch.com, and Investopedia. You will also see Rob's work for BlackRockBlog.com reposted on numerous financial websites.


Rob graduated magna cum laude from the University of Colorado.