- 30+ years as independent magazine editor and online content producer
- Executive-level editorial roles on staff at national brands such as Working Woman and the National Association for Female Executives
Basia Hellwig is a longtime editor and writer for consumer and business magazines. As a principal of Qwerty Communications Inc., a magazine consultancy that specialized in editorial development and makeovers, she has created and edited magazines and websites for well-known brands such as Scientific American, AARP, Target, and Consumer Reports. Her own consultancy, HerWork.Com, focuses on creating content for career-minded and entrepreneurial women—its first project was creating, hosting, and maintaining the original website of Catalyst, the research and advisory organization about women in corporations.
Basia’s most recent business coverage has focused on management, finances, and social media strategies for small businesses, from dance retailers to Brooklyn artisans. She is a founding editor of Dance Business Weekly and of Brooklyn Artisan™—a blog that “focuses on artisanal businesses, small or micro, that arise to express the passions [of] and provide livelihoods for their creators.”
Basia started her journalism career at Reader’s Digest Canada. She has held executive-level editorial roles at the periodicals Working Woman, Scientific American Explorations, and AARP’s Live & Learn. At Working Woman, she launched its coverage of women’s entrepreneurship, which was a National Magazine Award finalist. As director of new media and publications for the National Association for Female Executives (NAFE), she edited the award-winning Executive Female magazine and created the first business and content plan for NAFE's online presence.
Basia earned a BA degree with honors in political science at McGill University Montreal, Quebec, and she studied French language, literature, and civilization at Université Paris-Sorbonne.
Quote from Basia Hellwig
“My passion is always connecting with where readers are at—in all their diversity—and engaging with you on a journey to understanding, growth, and empowerment. Financial and business topics don’t have to be intimidating or boring!”