Ronni Sandroff

Ronni Sandroff

Ronni Sandroff began her career as a fiction writer, publishing two books with Alfred A. Knopf and short stories in such magazines as Redbook, Cosmopolitan, McCalls and Prairie Schooner.  She holds a bachelor’s degree in English from Hunter College and a graduate degree from the Writers Workshop at the University of Iowa (M.A. in writing), where she studied with Kurt Vonnegut, Nelson Algren, and Vance Bourjaily.

In the mid 80s Sandroff shifted her focus to journalism, publishing articles in top mass circulation magazines, such as Life, The New York Times Magazine, Psychology Today and Sports Illustrated.  She was a long-standing contributing editor at Working Woman and a health columnist for McCalls.  At the same time, she pursued an editing career which began at RN Magazine, where she was features editor. She later served as editor-in-chief of Medica, a lifestyle magazine for women doctors, On The Issues, a women's political quarterly, and Oncology Times, a newspaper for cancer doctors. 

In 1999, Sandroff became health editor for Consumer Reports, where she worked for 15 years and was promoted to Editorial Director for Health and Family.  During her tenure, she brought readers cutting-edge coverage of such key health issues as drug pricing,  dangerous nutritional supplements, vaccine safety, hospital ratings, health reform and the secrets of successful dieters.  She headed up the monthly newsletter Consumer Reports on Health (circulation 680,000); and oversaw health, food and family coverage for Consumer Reports magazine (circulation 4 million) and ConsumerReports.org (circulation 3 million).  She also created the annual magazine Food and Fitness and pioneered the AdWatch video series, which critiqued the messages of TV drug ads for consumer audiences.  Sandroff supervised a staff of 14, including physicians and other experts, editors and writers, and worked closely with the product testing, advocacy and health ratings staff.

Sandroff has awards from the American Society of Magazine Editors, Sigma Delta Chi journalism society, Association of Health Care Journalists, National Mental Health Association,  American Academy of Orthopedics, American Academy of Dermatology, American Geriatric Society, New York Newspaper Guild and the American Business Press, and received fellowships in fiction writing from the Breadloaf Writers Conference in Middlebury, Vermont.  She is a member of the Association of Health Care Journalists and the PEN American Center.

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