Universita Cattolica del Sacro Cuore in Piacenza, Italy, University of South Florida


  • Co-author and editor of internationally recognized material
  • Holder of multiple higher education degrees in writing and management
  • Designated the certification in application of complexity theory and sensemaker techniques from Cognitive Edge Ltd. (formerly Cynefin Center of IBM)


Rachael Hyde's roles have been varied and have included the development of a marketing strategy (and management of the marketing operations) for Heritage Bank in Belize, the application of Sensemaker techniques and complexity techniques to the challenges facing government agencies in Singapore (in her capacity as consultant at Cognitive Edge Pte Ltd.), and the conducting of Linkels and Partners training workshops that helped participants to develop innovative approaches (including the use of stories) to develop brands and to market their products and services through non-traditional platforms that are now available in a globalized, network-based economy.

Rachael has also developed proposals and formulated possible strategies, for what was then Fratelli Alinari (Alinari 24 ORE) of Florence, Italy. The focus was increased access to, and increased revenue-generating potential of, the cultural material in archives and museums in Italy and across Europe. Rachael also co-wrote and edited articles that were presented at international conferences.


Rachael received her bachelor's degree in professional and technical writing from the University of South Florida, and earned her Master of Management degree in the network economy from the Universita Cattolica del Sacro Cuore in Piacenza, Italy, in coordination with the University of California, Berkeley.

Quote from Rachael R. Hyde

"There are a million angles and edges in every aspect of the economy and finance, and I like it when readers can spot a few of them that they’ve never seen before—‘cause if you trace the lines on the market charts, they go way beyond the economy and into what’s going on in our minds, our lives, and our larger culture. It’s a real aha moment, and it enables a reader to understand what’s happening in the dollars and cents world in new, expanded ways."