• 5+ years of experience in content production
  • Has covered business news for outlets such as CTV, CBC, BNN and Investopedia.
  • Now as a content strategist and editor at Sid Lee, she creates content marketing strategies for global brands.


Joy Blenman is a former business journalist with a penchant for storytelling online and offline. Her experience as a journalist coupled with training in digital marketing equips her to craft content that is well-researched, relevant and engaging. In the past, she's created content for financial publications like Investopedia and Investment Executive and financial institutions like Sun Life. Currently, she designs editorial strategies for global brands as a Content Editor at the creative agency Sid Lee.


Joy received her Bachelors of Journalism (combined Honours in International Development) from Dalhousie University and the University of King's College.

Quote from Joy Blenman

"They always say that education transforms and empowers people, and I think that is even truer when it comes to financial literacy. Often people think of finance as scary or complicated, so I like to help distill some of that complexity so that talking about money is accessible to everyone."