Country Life Insurance Review

A regional provider for term, whole life, and universal life insurance

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Country Financial Life Insurance

Country Financial Life Insurance

Our Take

Country Financial brings lots of experience and strong financial backing to its term, whole life, and universal life insurance products. However, service is limited to just 19 states, making it unavailable for many Americans.

  • Pros and Cons
  • Key Takeaways
  • Company Overview
Pros and Cons
  • Long history

  • Easy to bundle

  • Excellent customer satisfaction

  • Limited availability

  • No online quotes

  • Not FDIC-insured

Key Takeaways
  • Founded in 1925, Country Financial is headquartered in Bloomington, Illinois.
  • Country Financial issues life insurance policies as Country Life Insurance Company and Country Investors Life Assurance Company.
  • It represents over $70 billion in term life, whole life, and universal life insurance policies.
Company Overview

Based in Bloomington, Illinois, Country Financial is a parent company consisting of several affiliates that are collectively known as Country. It includes Country Life Insurance Company and Country Mutual Insurance Company, as well as their respective subsidiaries. Country Financial issues life insurance policies as Country Life Insurance Company and Country Investors Life Assurance Company, collectively carrying more than $70 billion in life insurance.

Country Financial was originally founded by farmers in 1925, but its original agricultural focus quickly changed to insurance products in the years to follow. Country Life Insurance Company was established in 1929 and today has over 3,000 employees and 2,000 representatives. 

Geographical Restrictions

Country Financial is available in 19 states: Alabama, Alaska, Arizona, Colorado, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nevada, North Dakota, Oklahoma, Oregon, Tennessee, Washington, and Wisconsin.

  • Year Founded 1925
  • Kinds of Plans Whole life, term, universal
  • Number of Plans 7
  • Payment Plan Options Monthly, bi-annual, annual, lump sum
  • Customer Service 866-COUNTRY (866-268-6879)
  • Official Website

Pros Explained

  • Long history: Country Financial has been in the insurance business since 1925.
  • Easy to bundle: There are many other types of insurance available, such as home, auto, and farm insurance, that can be easily bundled with your life insurance for additional savings.
  • Excellent customer satisfaction: Country Financial holds some of the best scores in the industry for customer satisfaction from NAIC. 

Cons Explained

  • Limited availability: Country Financial is only available in 19 states.
  • No online quotes: You have to call and speak with an agent if you want a quote.
  • Not FDIC-insured: Country Financial is not FDIC-insured, so there is no bank guarantee, and funds may lose value.

Available Plans

Country Financial offers three forms of life insurance: term, whole life, and universal life insurance. 

Term Life Insurance

Country Life offers term life insurance that comes with terms of 10, 15, 20, or 30 years and a death benefit ranging from $50,000 to over $1 million. At the end of the term, you have the option to extend coverage or convert to permanent coverage. Because term life insurance is only temporary, policies are generally more affordable than permanent life insurance. However, it does not build cash value or receive dividends. 

Whole Life Insurance

For permanent coverage, Country Financial offers whole life insurance with lifetime protection and the ability to accumulate cash value over time. Although premiums are often more expensive than term life premiums, whole life insurance has fixed premiums that do not increase over time. You can also access cash value if you need a financial boost due to an emergency or other reasons.

Country Financial whole life insurance is available in five policies, although availability and eligibility restrictions may apply.

10-Pay Life 

Country Financial’s 10-Pay Life likely has the highest premiums because payments last just the first 10 years of your policy. After that, you have a fully paid premium with lifetime protection.

20-Pay Life 

Similar to the 10-Pay Life policy, the 20-Pay Life policy has premiums that last for 20 years before the policy is fully paid.

Life Paid-Up at 65 

Country Financial’s Life Paid-Up at 65 policy is an age-based policy with premiums that end at the age of 65.  

Executive Whole Life

For more affordable premiums, you can extend your premiums through the age of 95 with the Executive Whole Life policy.

Single Premium Whole Life

Country Financial also offers its Single Premium Whole Life policy that requires just one upfront, lump-sum premium payment in exchange for lifetime coverage. 

Universal Life Insurance

Country Financial also offers universal life insurance, which can provide lifetime protection and limited cash value. There are no dividends with this plan, but it is a more affordable option than whole life insurance, given the more restricted cash value.

Available Riders

A life insurance plan may not always meet your needs as packaged, which is where life insurance riders can help. For an additional cost, you can often add additional protections to your policy to better mold coverage to your specific needs.

Country Financial has 11 life insurance riders available for your policy, with options depending on both the coverage you choose and the state in which you live.

There are 11 life insurance riders you can use to customize your Country Financial life insurance policy.

Rider Type Term life insurance Whole life insurance Universal life insurance
Child Term Insurance ✔ 
Disability Waiver of Premium  ✔  ✔   
Accelerated Benefits  ✔  ✔  ✔ 
Return of Premium  ✔     
Insured Term Rider  ✔     
Accidental Death Benefit    ✔   
Guaranteed Insurability Option    ✔   
Index Dividend Feature Rider     
Paid-Up Additions Rider    ✔   
Term Insurance for Policyholder and/or Spouse    ✔   
Waiver of Specified Premium      ✔ 

Child Term Insurance

Country Financial offers the option of additional term insurance for children up to the age of 17 years. At the age of 23, children can convert their coverage to whole life insurance coverage without having to show proof of insurability. Coverage is available in amounts up to $50,000 for term insurance. 

Disability Waiver of Premium

Should the policyholder become disabled before the age of 65, Country Financial will waive premium payments.

Accelerated Benefits 

Country Financial offers free coverage for accelerated benefits with your policy. If you are diagnosed with a terminal illness, you can access a portion of your policy's death benefit to help with the additional medical expenses.

Return of Premium

When you purchase a 20- or 30-year term life policy, you can add the Return of Premium waiver to your policy. This will refund your paid base annual premiums, as well as the cost of the Return of Premium waiver, if you are still living at the end of the policy’s term.  

Insured Term Rider

The Insured Term Rider allows policyholders greater flexibility with term life insurance coverage, offering temporary coverage when you have specific financial needs throughout life, such as college or a mortgage.

Accidental Death Benefit

An Accidental Death Benefit Rider offers an additional death benefit if you die from an accident before the age of 70.

Guaranteed Insurability Option

If you think you might need additional life insurance coverage, the Guaranteed Insurability Option (GIO) offers guaranteed additional coverage for policyholders without the need for a medical exam. Coverage is available for purchase every three years for policyholders between the ages of 22 and 43.

Index Dividend Feature Rider

The Index Dividend Feature Rider is a free rider for whole life insurance that can grow dividends using index performance to build greater value. However, growth is not guaranteed, and dividends can decrease or even be lost. 

Paid-Up Additions Rider

With the Paid-Up Additions Rider, you have the option to buy upfront additional whole life coverage in order to increase your policy’s value. 

Term Insurance for Policyholder and/or Spouse

If you have a whole life insurance policy, you can purchase additional protection with term life coverage for yourself or your spouse. There is the option of term life coverage that lasts 10, 15, 20, or 30 years. It can be a cheaper way to buy additional coverage without the cost of pricier whole life insurance policies.

Waiver of Specified Premium

The Waiver of Specified Premium is available for policyholders that experience a temporary disability before the age of 65. During this time, premiums are reduced.

Customer Service

Country Financial has more than 3,000 employees and 2,000 representatives to help with 24/7 customer service. To find a representative, Country Financial offers an easy online search tool.

You can also call customer support with specific contacts based on your needs.

Country Financial Phone Support
Type of support  Contact 
General client support 866-COUNTRY (866-268-6879)
Request a quote  866-268-6879 
Roadside assistance  800-481-1080 
Report a claim  866-268-6879 
Mailing Addresses
Country Financial Country Financial
PO Box 2020
Bloomington, IL 61702-2020
Country Trust Bank  Country Trust Bank
PO Box 2222
Bloomington, IL 61702-2222 
Life Insurance Payments  Country Financial
PO Box 2000
Bloomington, IL 61702-2000 

Complaint Index

The National Association of Insurance Commissioners (NAIC) tracks the number of customer complaints that a company receives and assigns a score, using 1.00 as the industry average. 

Country Life holds a very impressive 0.08 rating for 2021 and 2020, which is in line with its performance in past years. In 2019, it received a 0.05 rating. It shows that customers are generally happy with the service that they receive. 

Third-Party Ratings

One way to determine a company’s financial strength is to consider its AM Best rating. Country Life receives a score of A+ (Superior), showing excellent financial strength. This means that Country Life is a company that is generally reliable and efficient in its claims processing.

Cancellation Policy

When you buy a new life insurance policy, there is a "free look" period that gives you an opportunity to review your policy in greater detail. If you decide that your policy is not for you, you can cancel your policy without penalty and receive a refund of premiums paid when you cancel within the appropriate period. Free look periods typically last between 10 and 30 days. 

If you decide that you want to cancel your Country Financial policy, simply contact your insurance agent for more information. Your agent can detail any fees or penalties that may apply if you cancel after the free look period. To contact your agent, you can call 1-866-COUNTRY (268-6879).


To qualify for a life insurance policy, many life insurance companies require a medical exam or questionnaire. However, Country Financial offers a unique underwriting process that can bypass the hassle and save you time. There are simplified and accelerated underwriting processes that can bypass the medical exam altogether. Your insurance agent can help with eligibility requirements.

The cost of your Country Financial policy depends on several factors, such as the policy you choose. Term and universal life insurance are more affordable than whole life insurance, but your death benefit amount and any riders can also increase the cost.    

Other factors that impact the cost of your life insurance are your age, health, and medical history. Gender is another factor that can impact price, although most providers use your sex at birth rather than current gender identity.


To help evaluate how Country Financial performs, we compared it to one of the best life insurance companies, New York Life. Country Financial is significantly smaller than New York Life, which is the third-largest provider in the country. Country Financial has fewer plans and fewer dividends, and although it rates highly for customer satisfaction, it still lags behind in scores for financial strength and reliability. Overall, New York Life is a stronger company for life insurance.

  Country Financial New York Life 
Market Share 0.035% Largest in U.S., 6.75%
Number of Plans  9
Dividends for 2020  $594.6 million  $1.9 billion 
Wellness Program Discounts/Quit Smoking Incentives  Yes  Not applicable 
Service Method  Agents  Agents 
AM Best Rating  A+ (Superior)  A++ (Superior) 
Price Rank  Varies  Better than most 
Complaints Trend  0.08 (Excellent)  0.25 (Good) 
Final Verdict

One of Country Financial’s greatest challenges is its availability, with just 19 states served. However, with solid financial strength and excellent customer satisfaction, Country Financial can be a great choice if you live in its service area and are looking for whole life, term, or universal life insurance.

Our Methodology: How We Review Life Insurance Carriers

To find the best life insurance companies for you and your family, our team uses our exclusive Life Insurance Review Methodology to evaluate companies based on critical factors like available coverage, pricing, and availability. We also look at each provider’s overall customer satisfaction based on ratings by the National Association of Insurance Commissioners (NAIC). Finally, we consider financial strength ratings from AM Best for claims processing and reliability. Based on these factors and more, we present well-rounded, multi-faceted life insurance reviews for your reference.

Article Sources
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  1. National Association of Insurance Commissioners. "Country Life Ins Co."

  2. AM Best. "Country Life Insurance Company."