• Firm: Family Investment Center
  • Job Title: Principal/CEO
  • Certifications: CFP


Dan Danford built a lawn mowing empire using a rented Lawn Boy. Okay, it was four to five neighborhood lawns, but they seemed like an empire each hot and humid Missouri Summer. And, yes, his father charged me rent to use his lawnmower. Those pint-sized business lessons still drive him 50 years later.

In 1998, he founded Family Investment Center. It’s a full-service, commission-free investment advisory firm with offices in St. Joseph, Missouri and Lenexa, Kansas. Family Investment Center serves clients in the Kansas City area and across 13 states.

Before that, he learned how bank trust companies work from the inside… and he feels strongly that a commission-free firm offers a better way for most people to receive independent, objective advice at reasonable rates, with a high level of personalized service.

His love of reading, writing, and explaining comes from his school teacher mother. These are the real advisory skills that set him apart. Investing and finance can be complicated but explaining things without jargon is his strength. You need some financial help? He'll help figure it out and move forward.

Dan is quoted extensively about investing. He’s written for or been quoted in The Wall Street Journal, New York Times, Chicago Tribune, Kiplinger’s, U.S. News & World Report, and dozens of other newspapers, magazines, and media outlets.

Dan has served in numerous leadership positions for civic and professional boards including the Missouri Western State University Board of Governors and as treasurer of the St. Joseph Area Chamber of Commerce. He was chair of the Friends of the Free Clinic, a support group for the Social Welfare Board in St. Joseph.

Dan has been president of the Missouri Western State University Alumni Association and was honored in 2003 with the Missouri Western State College Distinguished Alumni Service Award.


Dan received his BS in marketing from Missouri Western State University and his MBA from Northwest Missouri State University. He also earned his MS in personal finance from Kansas State University.

Quote from Dan Danford

“Dan learned about business from a rented lawnmower. With over three decades of experience in the financial industry, Dan Danford is fully committed to his clients' success, rather than earning sales commissions or lavish prizes.”