Health Care Innovator and Author

Resides In

Cambridge, MA


B.A., Brown University, Providence, RI, MBA with distinction, Harvard Business School, Boston, MA


Healthcare consumerism, Healthcare business and policy, Health insurance, Healthcare innovation and strategy, Consumer behavior, insights, and empowerment, Marketing and communications

Company Info


  • Former health insurance executive turned author, The Health Care Consumer’s Manifesto (Praeger 2020)

  • Articles and commentaries have appeared on sites such as, USC’s Annenberg Center for Health Journalism, HealthyWomen, MoneyGeek, The Hill, USA Today, and the Harvard Business Review Blog

  • Original research has appeared in JAMA Network Open and the Journal of Participatory Medicine 

  • B.A. in Bioethics from Brown University and M.B.A. with distinction from Harvard Business School

  • Aspen Institute Health Innovators Fellow, Eisenhower Fellow, and former Boston Business Journal 40-under-40 honoree


Deborah D. Gordon has spent her career trying to level the playing field for healthcare consumers. She is author of The Health Care Consumer’s Manifesto: How to Get the Most for Your Money (Praeger 2020), based on consumer research she conducted as a Senior Fellow in the Harvard Kennedy School’s Mossavar-Rahmani Center for Business and Government. 

She is the former Chief Marketing Officer of an award-winning Medicaid health plan and former CEO of a health technology firm. She is an Aspen Institute Health Innovators Fellow and an Eisenhower Fellow. She was previously recognized as a Boston Business Journal 40-under-40 honoree. Deb volunteers as a Fierce Health Innovation Awards  judge, a mentor in the MIT Delta V entrepreneurship accelerator, and with the Society for Participatory Medicine.

She is a contributor on healthcare consumerism. Her research and commentaries have appeared in JAMA Network Open, Journal of Participatory Medicine, the Harvard Business Review blog, USA Today, RealClear Politics, TheHill, Kiplinger, HealthyWomen, and MoneyGeek.