Updated: December 3, 2021

Our goal is to be the most complete and inclusive financial education and news resource. In 2020, we set out to do more to address the unique challenges faced by the Black, Indigenous, or People of Color (BIPOC) within financial systems. We started this ongoing work by:

  • Beginning to educate ourselves and examine our educational content for bias, focusing first on the content that reaches the most people on an annual basis (3,000+ of our most popular stories). 
  • Partnering with organizations dedicated to financial literacy aimed at helping BIPOC communities 
  • Taking steps to publish the work of more writers, editors, and illustrators from BIPOC communities. 
  • Starting the work to improve the diversity of voices at Investopedia through improved recruiting efforts.

Ultimately, we want our content, our staff, our contributors, and our partner organizations to reflect all ethnicities, genders, generations, sexual orientations, and socioeconomic backgrounds. We also want our content to help people and honestly reflect how bias and institutional racism impact the financial sector. So this year we have rededicated ourselves to the following pledge.

People: Improve the diversity of voices at Investopedia

A diverse group of people working at Investopedia is essential to us being the most complete and inclusive financial education and news resource. We will continue to improve our recruiting and talent sourcing efforts to ensure an equality of opportunity for roles at Investopedia. The outcome of which we expect to see, over time, represented in the makeup of our staff and contributors.

Our goal is to reach at least 40% BIPOC editorial contributors and staff, specifically targeting at least 15% Black contributors and staff. We will continue to communicate our progress on a regular basis.

Quarterly Goal Progress*
   Q2 2020 Q3 2020 Q4 2020 Q1 2021 Q2 2021 Q3 2021 Goal
 BIPOC  15% 27% 28% 27% 27% 27% At least 40%
 Black  2% 8% 8% 7% 16% 16% At least 15%
*These numbers contain the results of optional surveys sent to contributors and staff and do not reflect those who opted out from completing the survey.

Content: Improve the inclusiveness of our content

We will continue educating ourselves to become more skilled at identifying and addressing bias in our coverage of the financial world through continuing education with our staff and contributors. We will apply those learnings to our content updates as we progress through a complete content audit by the Dotdash Anti-Bias Review board. The goal is to build Investopedia into a financial resource for all that is more inclusive in tone, voice, and perspective. While our efforts in 2020 focused on reviewing the 3,000 most popular pieces of content on Investopedia (covering 70% of visits to the site), in 2021 we will strive to review 70% of all educational articles on Investopedia by Dec. 31, 2021 (covering 97% of all visits).

Quarterly Goal Progress
   Q2 2020  Q3 2020 Q4 2020 Q1 2021 Q2 2021 Q3 2021 Goals
 % of Visits Covered  0%  9% 70% 72% 89% 92% 97% by end of year
 % of Content Covered  0%  4% 12% 17% 38% 50% 70% by end of year

Community: Amplify partner organization's efforts towards diversity and inclusivity in the financial industry

In 2020, we formed partnerships with Wall Street Bound, Project Come-Up, and Learn to Money. These organizations address the effects of systemic and institutional racism by expanding career opportunities in finance and building financial literacy skills. We are working to give them a platform and resources to aid in those efforts. We will continue to partner with these organizations and to lend our influence, voice, and reach to at least one other organization aimed at furthering diversity and inclusivity in the financial sector.

The Bottom Line

The work at Investopedia will continue to evolve, and there is no progress without accountability. This is the continuation of a permanent and necessary shift in how we serve the financial community. We re-dedicate ourselves to the promise to be transparent about our progress and to regularly update you. We encourage our readers to share their thoughts and ideas for improvement by emailing us at inv_editorial@investopedia.com.