Consumer Products That Depreciate The Most

The old adage about how your brand new car instantly plunges in value as soon as you drive off the lot? There is some truth to it. Cars tend to depreciate quickly, while other items hang onto their value longer. So which items will you be able to sell later for a decent price, and which ones are doomed to be worth a lot less than you paid? Here are some examples on both end of the depreciation spectrum.

Key Takeaways

  • Cars lose 20% of their value in the first year of ownership, and retain just 40% of their original value after five years.
  • Vacation timeshares can lose as much as 70% of their value when re-sold in the secondary market.
  • Homes may rise in value over time, but for tax purposes you can depreciate a rental property over 27.5 years.


The depreciation rate varies by model, but typically a new car loses 20% of its value in the first year of ownership, then 10% annually over the next four years. After five years, the vehicle is worth just 40% of what you paid the dealer. The silver lining: by buying a car that is a year or two old, you can get a great dealafter the initial owner has already taken the loss.

Computers and Electronics

Few things seem to become outdated as fast as electronics. Robert Wesley of NextWorth, an electronics trade-in and resale company, says that while electronics overall can depreciate quickly, Apple products tend to retain their value best, due to the brand's extra perceived value with consumers. He adds that consumers can slow the depreciation rate of electronics by keeping the item in a case, using a screen protector and saving all original manuals and packaging.


The average price of a timeshare on the primary market is about $23,000 and could be more depending on location and specifications. On the resale market, however, discounts of 70% or greater can be found. Why? Unlike other real estate, timeshares should never be viewed as an investment, says Lisa Ann Schreier, founder of the consulting company Timeshare Insights. Instead, their value is in the savings you will realize by not needing hotel rooms during future vacations.


When it comes to toys, the value over time can vary greatly. Your average toy store purchase loses most of its value as soon as you take it home, so generally toys depreciate quickly. The exception is when the toy is collectible. Elizabeth Stewart, an appraiser from Santa Barbara, California, advises against fad items that are mass produced (think Beanie Babies). On the other hand, toys from before the 1970sas long as they are like new or, better yet, still in the boxhave zoomed in value because of their rarity.

Hunting and Sporting Equipment

Les Miles, an appraiser from Texas who serves on the American Society of Appraisers' machinery and technical specialties committee, says the best items for small depreciationand sometimes even appreciationare things everyone wants to use, and items that do not experience a lot of physical deterioration. He says rifles, shotguns and other sporting paraphernalia would fall into this category.


Without a doubt, homes and other real estate tend to appreciate over time. But in some cases you can depreciate your home's value for tax purposes. The Internal Revenue Service (IRS) considers residential property to have a 27.5 year lifespan, and the property depreciates continuously over this period (although this write-off only applies to rental property).

In real life, property value depends on a host of factors, including condition, location, the relative value of nearby homes, desirability of the neighborhood and so on. Of course, the economy also affects market values, as many homeowners have discovered recently. Even if a home appreciates in value, when it is sold to a new homeowner, the 27.5 years tax depreciation clock begins anew.

The Bottom Line

For some items, the market value takes a nosedive once the item is no longer new. If you are thinking about buying something you might want to sell at some point, make sure you research the depreciation rate and be realistic about resale values.

Article Sources
Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.
  1. Carfax. "Car Depreciation: How Much Value Will a New Car Lose?"

  2. Sell My Timeshare Now. "Timeshare Resales."

  3. Internal Revenue Service. "Publication 527: Residential Rental Property," Page 9.

  4. American Resort Development Association. "U.S. Timeshare Industry: By the Numbers."

  5. Elizabeth Appraisals. "Record Prices Set for Vintage Hot Wheels (Really!!)"