Ghosts, goblins and things that go "bump in the night" are frighteningly fun during the Halloween season. This holiday that celebrates all things dark and wicked is the nation's second-largest holiday, and is projected to rake in $9.1 billion in sales. According to the National Retail Federation (NRF), Americans will spend an average of $86.13 on candy, costumes and creepy confectioneries 

Price of Costumes

Dressing as your favorite character from cartoons and comics has become a custom. For kids going trick-or-treating, you can easily find Superman, Batman, Wonder Woman and Spider-Man costumes, as superhero characters have recently eclipsed the Princess as the most popular costume type. Popular costumes also include Witches, Star Wars characters Animals, Vampires, and Ghosts   Child-sized costumes will typically cost you around $25 to $40, not including some additional spooky make-up and a handy sack for collecting all those treats.

Adults certainly don't have to be left out of the fun. Every Halloween has popular costumes, but usually they are a direct reflection of current pop culture. The NRF reports that the most popular costumes among adults this year is Batman characters, such as Batman himself or Harley Quinn. The costumes can range from $30 to several hundred dollars, depending on costume details. These prices, however, would fall into the average range of costume prices, but it isn't even close to some of the most expensive costumes.

According to the NRF, over 3.7 million children plan to dress as their favorite action character or superhero, 2.9 million as Batman characters and another 2.9 million as their favorite princess while 2.2 million will dress as an animal. Proving that Halloween isn't just for kids, almost 48% of adults surveyed by the NRF expect to dress up with the witch, Batman and pirates outfits being the most popular.

Examples of Pricier Costumes

If you're as rich as Tony Stark and want to go the extra mile, get ready to suit up in this incredibly lifelike Iron Man suit, which will have you shelling out $2,361.00. Alternatively, you can be a Stormtrooper,  coughing up $1,963.90. Perhaps you'd also like this Lion Mascot, which can double as a cheery way to represent your school (if your mascot is a lion) which will set you back for a truly scary $2,515.

Price of Candy

If the price of costumes isn't in your budget, perhaps you'd just like to indulge in some candy for the holiday. Collectively, Americans will spend  $2.7 billion on candy this year. Over 71% plans to hand out candy this year, however, handing out candy is one out of two Halloween trends slowly declining – the other being taking children trick or treating – possibly due to increased focus children's health over the past 13 years since the surveys started.

The Bottom Line

The National Retailers Federation states that, “Americans are planning to spend more than ever as they gear up for Halloween,” NRF President and CEO Matthew Shay said. “Retailers are helping customers celebrate in style with a huge selection of costumes, candy and decorations to cater to ghosts and goblins of all ages.” For struggling retailers will this mean a little relief as the holdiay season begins? Only time will tell. As for consumers, after spending nearly two months planning and preparing for this deliciously ghoulish holiday, remember to carve a pumpkin and treat yourself with some candy. Get creative with your costume instead of breaking the bank.

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