Fitness Bank Review

Lifestyle banking is a new concept, but is it right for you?

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Fitness Bank

Fitness Bank

With its claim as the first active lifestyle bank in America, Fitness Bank is taking a different approach to online banking. With interest rate tiers determined by reaching fitness goals, the more active you are, the higher the rewards with Fitness Bank. And, yes, Fitness Bank is a real bank that is insured by the Federal Deposit Insurance Corporation (FDIC) as a division of Affinity Bank. This in-depth review will help you decide if a Fitness Bank account is right for you.

  • Pros & Cons
  • Company Overview
Pros & Cons
  • Rates based on activity

  • Builds motivation and momentum to stay active

  • Fun banking concept

  • Requires equipment and technical aptitude

  • No debit card

  • $10 monthly fee (although it is easily waived)

Company Overview
  • Year Founded 2002
  • Official Website
  • Banking Products Offered Savings
  • Customer Service Phone line: Monday–Friday, 9 a.m. to 4 p.m. (EST): 1-800-463-4825

Pros Explained

  • Rates based on activity level – Instead of interest tiers based on account balances, they are set by average daily steps. Customers can earn the highest interest rate regardless of their balance.
  • Builds motivation and momentum to stay active – Knowing you can earn more money through exercise is a great motivator that can help you achieve a healthier lifestyle long term.
  • Fun banking concept – Banking is boring for most people, but Fitness Bank makes it fun through goal tracking, leaderboards, and more.

Cons Explained

  • Requires equipment and technical aptitude – Customers need to own a wearable step tracking device, which costs money. You also need some technical ability to link the FitnessBank Step Tracker app to your device and make sure they are synced every month.
  • No debit card – A Fitness Bank account is an online savings account and doesn’t come with a debit card or checks.
  • $10 monthly fee – Accounts have a $10 monthly service fee if they fall below the $100 minimum average daily balance.

Who Is Fitness Bank Best For?

Fitness Bank is for active individuals who like online banking and are looking for something out of the ordinary. It’s also a bank for those who:

  • Like the idea of earning interest based on meeting fitness goals
  • Already average 12,500 daily steps
  • Want an online savings account to pair with bank accounts at another financial institution
  • Prefer online and mobile banking

What Does Fitness Bank Offer?

Fitness Bank only offers one account—an online high-yield savings account—with a variation available for senior citizens.

  • Fitness savings account
  • Senior savings account

Fitness Savings Account

The main feature of Fitness Bank is a Fitness Savings Account, available to U.S. citizens 18 years and older. The account has a $100 minimum opening deposit. There’s also a $10 monthly fee that can be waived by keeping an average daily balance above $100. Savings account balances are capped at $250,000 currently.

Interest is earned based on a customer’s average daily steps. Customers need to download the FitnessBank Step Tracker app and link it to a wearable fitness device, such as a Fitbit, or their phone’s default health application. The app is available on Google Play (3.0 stars, 33 ratings) and the App Store (2.5 stars, 6 ratings) as of May 2023.

Be sure to open the FitnessBank Step Tracker between the first and third day of every month to sync your step data with your Fitness Savings Account.

The highest annual percentage yield (APY) is reserved for individuals who average at least 12,500 daily steps. Interest rates drop incrementally for fewer steps. Customers also have the option to accrue extra steps in something called a “StepBank” to use on months when they don’t meet their desired step goals. Customers can also compete in and host step challenges and join public and private fitness groups for accountability and community.

Steps Annual Percentage Yield (APY)
0 to 4,999 0.50%
5,000 to 7,499 0.75%
7,500 to 9,999 1.00%
10,000 to 12,499 2.00%
12,500 and up 4.40%
As of May 2, 2023

Senior Savings Account

Senior Savings accounts are available for U.S. citizens over the age of 65. The account details are exactly the same as the Fitness Savings account with the exception of the step goals and APYs.

Steps Annual Percentage Yield (APY)
0 to 4,999 0.50%
5,000 to 7,499 1.00%
7,500 to 9,999 2.00%
10,000 and up 4.40%
As of May 2, 2023

Fitness Bank Customer Service

Customers can contact Fitness Bank and expect support during the business hours of Monday through Friday, 9 a.m. to 4 p.m. ET. They can also reach the online bank by emailing or filling out the request form on Fitness Bank’s website. Fitness Bank doesn’t offer chat support. The company's mobile banking app is available on Google Play (unrated) and the App Store (1.8 stars, 6 ratings) as of March 2023.

How To Bank With Fitness Bank

Customers can open a Fitness Bank account online on the bank’s website. As with most financial institutions, you’ll need to share personal and bank information to verify your identity and fund your account.


Even if you’re not the most active person in the world, Fitness Bank gives you a chance to earn more interest than offered at most traditional banks. Plus, having goals attached to your savings rate may keep you more invested in both your fitness and your finances.

Fitness Bank is not a good choice if you are looking for any banking products other than a savings account or don’t care to do most of your banking from your phone.


Investopedia is dedicated to providing consumers with unbiased, comprehensive reviews of banks. We collected over 20 data points across more than 80 banks—including products available, interest rates, fees, and accessibility—to ensure that our content helps users make the right decision for their savings and banking needs.

Article Sources
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  1. FitnessBank. "Open a Fitness Savings Account."

  2. Google Play. "FitnessBank Step Tracker."

  3. App Store. "FitnessBank Step Tracker."

  4. FitnessBank. "Open a Fitness Savings Account."

  5. FitnessBank. "Open a Senior Savings Account."

  6. Google Play. "Fitness Bank."

  7. App Store. "Fitness Bank."