Chipotle Mexican Grill Inc. (CMG) operates a major restaurant chain serving fast-casual Mexican food, including burritos, tacos, bowls, and similar dishes. The company operated 2,626 domestic locations and 40 international locations as of June 30, 2020. Chipotle's primary competitors include both fast food chains such as Taco Bell and other brands affiliated with Yum! Brands Inc. (YUM), as well as fast-casual restaurants such as Qdoba Mexican Eats and other restaurants in close proximity to Chipotle locations.
- Chipotle Mexican Grill operates a chain of more than 2,650 fast-casual Mexican restaurants.
- The chain's stores are located primarily in the U.S., with a small number of international locations, including a stake in an entity operating three pizza restaurants.
- COVID-19 has adversely impacted the company's business.
- Digital sales are growing quickly and accounted for 60.7% of total revenue in Q2 2020.
- Chipotle has reintroduced the Carne Asada premium steak option to its menu for a limited time.
The economic impact of the COVID-19 pandemic and related social-distancing measures had an adverse impact on Chipotle's business during Q2 2020, which ended June 30, 2020. Net income plunged to $8.2 million, falling 91.0% compared to the same three-month period a year ago. Revenue fell 4.8% to $1.4 million. Net income was negatively affected by a 4.2% increase in operating expenses compared to the year-ago quarter.
Chipotle indicated that it had to temporarily close some of its restaurants in response to the pandemic. While the majority of its restaurants have been reopened, about 30 of them were still closed as of June 30, 2020. Most of these are located within malls and shopping centers. The company expects to continue experiencing adverse impacts to its business from the pandemic for the foreseeable future.
Prior to the outbreak of COVID-19, Chipotle had been growing rapidly. Revenue rose 24.8% from its 2017 fiscal year (FY) to FY 2019. Net income rose 98.3% during FY 2019. That growth marks a sharp financial and operational turnaround after sales and profits plunged in 2016 and 2017 due to customer illnesses caused by E. coli bacteria at Chipotle restaurants in as many as 12 states.
Chipotle's Business Segments
Chipotle operates as a single segment and divides its operations across eight regions. Chipotle does not report individual financial figures for its eight regions. But the company has been extending its reach through several measures.
Chipotle's digital sales through delivery and customer pickup have surged in recent years. Advertising campaigns, new delivery partnerships with Uber, and other measures have helped increase awareness about the company's digital offerings. However, the acceleration of digital sales growth to 216.3% in Q2 2020 has been aided by the impacts of the pandemic. Digital sales accounted for 60.7% of total sales in the quarter, compared to just 18.0% in 2019 and 7.1% in 2018.
Chipotle also is expanding its store footprint in the U.S. and abroad. The company added 37 locations, including three relocations, in Q2 2020. Of these newly-opened restaurants, 21 included a drive-through format that the company calls "Chipotlane". Three locations were closed. For Chipotle's already-established restaurants, comparable restaurant sales declined 9.8% in Q2 2020 compared to the same quarter a year ago. The company noted that the decline was due to pandemic-related restrictions put in place for restaurants.
Chipotle's Recent Developments
Chipotle recently announced that it was bringing back its Carne Asada to restaurants for a limited time. The premium steak option was first added to the company's menu in late 2019 and was available until early 2020. It was the fastest-selling new protein launch in the company's history and was up to four times as popular as its previous limited-time protein offering. Chipotle also recently launched a group-ordering feature on its Chipotle app.
How Chipotle Reports Diversity & Inclusiveness
As part of our effort to improve the awareness of the importance of diversity in companies, we offer investors a glimpse into the transparency of Chipotle and its commitment to diversity, inclusiveness, and social responsibility. We examined the data Chipotle releases to show you how it reports the diversity of its board and workforce to help readers make educated purchasing and investing decisions.
Below is a table of potential diversity measurements. It shows whether Chipotle discloses its data about the diversity of its board of directors, C-Suite, general management, and employees overall, as is marked with a ✔. It also shows whether Chipotle breaks down those reports to reveal the diversity of itself by race, gender, ability, veteran status, and LGBTQ+ identity.
|Chipotle Diversity & Inclusiveness Reporting|
|Race||Gender||Ability||Veteran Status||Sexual Orientation|
|Board of Directors|
Chipotle Mexican Grill Inc. "Form 10-Q for the quarterly period ended June 30, 2020," Page 5. Accessed Sep. 25, 2020.
Chipotle Mexican Grill Inc. "Form 10-Q for the quarterly period ended June 30, 2020," Page 2. Accessed Sep. 25, 2020.
Chipotle Mexican Grill Inc. "Form 10-Q for the quarterly period ended June 30, 2020," Page 11. Accessed Sep. 25, 2020.
Chipotle Mexican Grill Inc. "Form 10-K for the fiscal year ended December 31, 2019," Page 36. Accessed Sep. 25, 2020.
Chipotle Mexican Grill Inc. "Form 10-K for the fiscal year ended December 31, 2019," Page 20. Accessed Sep. 25, 2020.
Chipotle Mexican Grill Inc. "Form 10-Q for the quarterly period ended June 30, 2020," Page 12. Accessed Sep. 25, 2020.
Chipotle Mexican Grill Inc. "Chipotle's Carne Asada is Back on the Menu." Accessed Sep. 25, 2020.
Chipotle Mexican Grill Inc. "Chipotle Launches In-App Group Ordering, Offers Family Sponsorships On TikTok." Accessed Sep. 25, 2020.