• Firm: Prominence Capital GP, LLC
  • Job Title: President/Founder
  • Certifications: CFP®, CPWA®, AIF®, and NSSA®


James M. Liotta, CFP®, CPWA®, AIF®, NSSA®, MBA is the president and founder of Prominence Capital GP, LLC.

James helps his clients with a broad array of investment management, financial planning, and wealth management issues. He has amassed a rare combination of professional credentials and educational achievements.

Raised in New York by hardworking parents, James graduated college in Boston and then moved to Los Angeles, where he began his career in 2002 with UBS PaineWebber as a financial advisor. 

In 2005, he was recruited by Merrill Lynch and later again recruited by Wells Fargo Investments, where he specialized in risk management, provided detailed financial plans, and managed the portfolios of High Net Worth Individuals and Corporations. 

Committed to helping his clients achieve their financial goals, he was driven to found his own advisory firm, Prominence Capital, where he could provide unbiased advice, free of conflicts that come with corporate initiative and commission-driven models inherent at large firms. 

He brings a passion to his work with clients that are in transitions in life, small business owners, entrepreneurs, executives, and pre- and post-retirees. 

James earned an MBA in finance from the University of Southern California Marshall School of Business and has a Bachelor of Science from Northeastern University. 

At the Marshall School of Business, he also attained the Graduate Certificate in financial analysis and valuation.

James is a CERTIFIED FINANCIAL PLANNER™ professional and a Certified Private Wealth Advisor® designee. He has insatiable curiosity and continuously furthers his financial education. 

He has also achieved the Accredited Investment Fiduciary designation and National Social Security Advisor certification.

He's a member of the Board of Governors of Cedars-Sinai Hospital as co-chair of the membership committee.

Disclaimer: Prominence Capital GP, LLC ("Firm") is a registered investment adviser located in Beverly Hills, California. Firm may only transact business in those states in which it is registered, or qualifies for an exemption or exclusion from registration requirements.


James received his BS in sports medicine from Northeastern University and his MBA in finance, as well as his Graduate Certificate in financial analysis and valuation, from the University of Southern California. He also earned his CFP Certification from the College for Financial Planning Professional Education Program.

Quote from James Liotta

“James, president of Prominence Capital, employs a simple strategy of finding the right solution for his clients, no matter their wealth management needs."