Vice President, Research and Insights at Dotdash

Resides In

New York City


UC Irvine


Cognitive Science

Company Info



Joetta Gobell is the Vice President of Research & Insights at Dotdash and joined the company in 2018. 



In her role at Dotdash, Joetta leads a team of researchers who: derive insights from first-party data to understand audiences and inform advertising partnerships; and execute large-scale primary research projects to inform product, editorial, and brand initiatives, and to serve as thought leadership with our advertising partners.

Prior to joining the company, she was Vice President of Primary Research in Ad Sales at A+E Networks where she conceived, conducted, analyzed, and presented large-scale qualitative and quantitative projects to better understand foundational issues in our culture and how they impact the television industry and audience (including topics like Women and Money, and the representation of gender in advertising).

Previously she held roles as a qualitative researcher, innovation consultant, and strategist at Magid and as a Specialist in the Advanced Planning and Strategy department at Nissan North America.



Joetta received a Ph.D. in Cognitive Science from University of California, Irvine, and a B.S. in Mathematics and a B.S. in Psychology from George Fox University.