Just2Trade was founded in 2007 as a discount broker with a focus on active, high-volume traders. In early 2020, the company announced it was changing its name to Score Priority. Later that same year, Score Priority completed its acquisition of Lightspeed Financial Services Group's Lime high frequency trading (HFT) execution division, further expanding its position in the brokerage space. Score Priority now runs a commission-free Lite trading platform for web and mobile in addition to its original offering for active and advanced traders. All these changes come as Score Priority has relaunched its service offerings and expanded its capabilities for active and institutional traders. We’ll take a look at Score Priority's revamped offerings to help you decide if it's a good fit for your trading needs.

Key Takeaways

  • The Score Priority Lite trading platform—the company's most popular platform—offers commission-free trading on stocks, exchange-traded funds (ETFs), and American depository receipts (ADRs), with some restrictions.
  • Score Priority’s Try2BFunded program lets participants compete for a chance to win access to a funded trading account of $30,000, $50,000, or $100,000 under management.
  • The broker accepts non-U.S.-based customers, but higher account minimums apply. U.S. accounts have a $1,000 minimum to begin trading. Foreign account minimums range from $5,000 to $10,000, depending on the country. 

Who Score Priority Is For

Score Priority is best suited for active, high-volume traders looking for low commissions and fees. Pricing and other differences between the lite and paid offerings complicates things a little, but active traders who want access to stocks, options, futures, futures options, and international markets to create multi-instrument trades will likely see the most value in a Score Priority account.

Our review focuses on Score Priority's features and fees for U.S. account holders. If you live outside the U.S., you can open an account with Score Priority's Cyprus-registered affiliate to access the same products offered by the U.S. firm, plus spot forex and contracts for differences (CFDs).

Pros
  • Commission-free trading on the Lite plan

  • Uncluttered trading platforms

  • Demo accounts

Cons
  • Complicated pricing schedule

  • Inactivity fees

  • No price improvement

Pros Explained 

  • You can trade stocks and ETFs for $0 on the Lite plan (with some restrictions). Equity commissions are $2.50 on the per-trade plan and start at $0.0025/share on the per-share plan. Options start at $0.50 per contract, and futures start at $2.50 per contract/per side. You need a separate account and trading platform (OEC Trader) to trade futures, and the account minimum is $2,500.
  • Score Priority's Lite and Plus platforms may not be the most robust options out there, but they are intuitive, uncluttered, and offer sleek, easy-to-use order interfaces.
  • Score Priority offers a free demo account, so you can try out the platform before opening (and funding) an account. A demo account is also a risk-free way to practice order entry and try out trading ideas.

Cons Explained 

  • Score Priority's pricing schedule is not as straightforward as what many brokers offer today. Commissions, fees, and account minimums depend on various factors. These factors go beyond your pricing plan and trading instrument of choice to also include where you live, the type of order you place, and the time of day you trade. It is a good idea to contact the broker with any specific questions if you're concerned about costs.
  • Score Priority has an inactivity fee, reflecting its desire to mainly attract active traders. You'll owe $15 per quarter unless you place at least five trades every three months or maintain an account balance of at least $50,000.
  • You won't see much in the way of price improvement on the orders placed at Score Priority because the order routing system does not prioritize best execution.

Usability

Score Priority's website seems easy to navigate at first—but if you're looking for clarification on anything from trading products to trading platforms, you might have better luck finding the right page with a Google search rather than navigating through the website. This scavenger hunt for important information can make it difficult to tell what Score Priority offers.

Nonetheless, Score Priority makes it simple to set up an account via the online opening process, and you can follow the prompts if you want to trade on margin or use advanced options strategies. If your country of citizenship doesn't match your country of residence, you'll have to submit address verification. Your account value must be at least $1,000 to start trading ($2,500 for margin accounts), and you must maintain a $50,000 balance or place five trades per quarter to avoid the $15-per-quarter inactivity fees.

The Score Priority Plus and Score Priority Lite platforms, which support stocks, ETFs, and options, offer limited customization options beyond choosing a dark or light theme. The set layouts are intuitive, and you can easily switch between instruments, timeframes, and chart types. There's a decent selection of drawing tools and technical indicators, which you can customize to suit your needs. The handy "New Order" button launches a sleek order ticket that supports market, limit, conditional, and one-cancels-the-other (OCO) exit orders. While the Score Priority brokerage supports futures trading, you'll have to open an independent account and use a different platform.

Score Priority's mobile app is available for both Android and iOS. You can trade the same asset classes—U.S. equities, ETFs, and options—on both the browser and the mobile platforms. Quotes stream in real-time on all platforms, and your watchlists also sync across. A menu at the top of the app makes it easy to navigate to different screens, such as favorites, markets, news, calendar, and alerts.

Trade Experience

Score Priority Lite is the company’s default trading platform, and you can switch to the Plus platform upon request. The Lite platform is adequate for most traders (it’s the company’s most popular platform), but it misses some of the functionality available on Plus, such as GTC orders, customization choices, and some options features. 

All Score Priority platforms have streaming real-time data, which you can access on multiple devices simultaneously. The overall layout of the platforms is uncluttered, and it's easy to move through your workflow. You have a few customization options, including the chart type (area, candles, line, bar, forest) and chart period (from one minute to monthly). You can place and manage trades directly from the chart, or use the “New Order” and “Option Chain” buttons at the top of the screen to launch an intuitive ticket. 

Watchlists sync across platforms, and Score Priority indicates it will soon add new features—including multi-leg options trading and position grouping, a hard-to-borrow locate tool, and direct access trading—to the web trading platforms.  

You can stage orders with a time to submit using conditional orders on any platform, but Score Priority Plus is the only place where you can enter multiple orders simultaneously.

Mobile Trade Experience

Score Priority's mobile trading app is based on the Lite platform; there’s no mobile version of the Plus platform (yet). The app has a simple workflow, and you can tap the order button while viewing symbol information to open a ticket. There is streaming real-time data and a relatively comprehensive charting toolset that some traders may find more useful than what is available on the Lite platform.

Range of Offerings

Score Priority customers have online access to U.S.-based equities, penny stocks, options, futures, and futures options, plus limited mutual funds and fixed income products via phone. Clients may be able to invest in international assets directly through Score Priority's affiliate, Just2Trade Europe. The broker doesn't support fractional shares of stock, forex, or cryptocurrencies—but it says nine cryptos are "coming soon."

  • Stocks long and short (about 650 stocks on the easy to borrow list for short sales)
  • OTCBB (penny stocks)
  • Mutual funds (zero no-load, no transaction fee funds; $12.50 per phone trade plus additional charges from the mutual fund)
  • Single-leg options on all platforms
  • Multi-leg options only on Sterling Trader Pro (3rd party subscription-based)
  • Bonds (Corporate and Municipal bonds via phone)
  • Futures, including Small Exchange (requires a separate account and the OEC Trader platform)
  • Futures options
  • International asset classes through Just2Trade Europe
  • Does not offer fractional shares, forex, or cryptocurrencies
  • Does not offer a robo-advisor

Order Types

You can place market, limit, stop limit, trailing stop, and conditional orders (including OCO exits) on the web and mobile trading platforms. It's not possible to select a tax lot when you close a position, but you can set an account-wide default, including one that lets you pick the highest-cost holdings first.

Trading Technology

The Score Priority order router is primarily sequential and does not seek out price improvement. You can backtest and automate your trading strategies only through separate, third-party applications. Score Priority does not disclose its price improvement statistics, so we were unable to evaluate that metric.

Costs

Score Priority offers several pricing schedules, including a $0 commission plan, a per-trade plan, and the Sterling Trader Pro plan (for traders who use that platform). The $0 commission plan does not include extended hours trading, custom routing selections, or a full suite of options order types. If you opt for the per-share plan, you must generate at least $250 per month in commissions, or pay the difference. Traders who use the full-featured Sterling Trader Pro platform have access to volume-based commissions (starting at $0.003/share), with a $500/month minimum—plus a $200/month platform fee. 

Here’s a rundown of Score Priority’s commissions and fees:

  • The $0 commission plan offers commission-free trading on stocks, ETFs, ADRs, and options (a $0.50/per contract fee still applies). Commissions are as low as $2.50 on the per-trade plan and $0.003/share on the Sterling Trader Pro plan.
  • Options base fee is $0 on the $0 commission plan and $2.50 on the per-trade plan.
  • Options have a per-contract fee of $0.50 on the $0 commission and per-trade plans. 
  • A single-leg options order of 50 contracts is $25 on the $0 commission plan, $27.50 on the per-trade plan, and between $17.50 and $37.50 on the Sterling Trader Pro per-share plan.  
  • Covered call trade of 500 shares plus five contracts would cost $2.50 on the $0 commission plan, $7.50 for the per-trade plan, and $3.25 for the per-share plan.
  • Mutual fund fees are $12.50 per transaction.
  • Bond transaction fees are $10 to $15, depending on the bond type.
  • Futures contracts are $2.50 per contract, per side.
  • Margin interest is 8.25% for a $10,000 balance and 6.75% at $100,000, which is below average.
  • Inactivity fee is $15 per quarter. It's waived if you make at least five trades per quarter or maintain a minimum $50,000 balance.
  • No fee to close an account.
  • Account transfer fee is $25 for a partial transfer and $80 for a full transfer.
  • Exercise and assignment fee is $20.
  • Wire fees are $35 for domestic and $60 for international. Incoming third-party wires are returned, triggering a $25 fee charged to the account.
  • No fee to send a paper check.
  • Paper trade confirmations are $2 each.
  • Paper statements are $5 each.
  • Software access fee is $0 for Score Priority platforms.
  • Live broker fee is an additional $20. 

How This Broker Makes Money From You and for You

With fewer brokerages charging commissions these days, it's less obvious how they stay in business. Here are some of the behind-the-scenes ways Score Priority makes money from you—and for you.

  • Interest on cash: Idle cash held in your account earns no interest, and Score Priority offers no cash sweep program. However, you can select a money market fund (from five available funds) and transfer the funds manually.
  • Margin interest: Score Priority's margin interest rates are below average for the industry. The rate is 8.25% for a $10,000 balance and 6.75% for $100,000.
  • Payment for order flow: Some brokers earn money by accepting payments from market makers for directing equity and options orders to them—a practice called payment for order flow (PFOF).  According to Score Priority, the company accepts an average of $0.000722 per share for stock transactions and $0.10 per options contract in payment for order flow.
  • Stock loan programs: These programs generate revenue for brokers when stocks held in customers' accounts are loaned to other traders or hedge funds, usually for short sales. Score Priority now offers a stock loan program, but it did not provide any details for our review.
  • Price improvement: Score Priority does not disclose its price improvement practices.
  • Portfolio margining: Score Priority offers eligible customers portfolio margining, which computes real-time margin for stock and options trades based on risk instead of fixed percentages.

Account and Research Amenities

Score Priority’s offerings in terms of amenities is sparse compared to larger brokers. As the broker is primarily interested in high volume active traders, this may simply be a recognition that these customers are pulling in research and account services from third-parties already.

Stock Screener

Score Priority offers a basic, easy-to-use stock screen that lets you filter by the usual metrics. The company has plans to add features to its screeners, including preset screens, the option to screen based on technical indicators, and the ability to turn a screen into a watchlist. Most stock screeners at other online brokers already have these features enabled. 

ETF and Mutual Fund Screener

Score Priority does not offer screeners specific to ETFs or mutual funds.

Options Screener

Score Priority does not offer an options-specific screener.

Fixed Income Screener

Score Priority does not offer a fixed income-specific screener.

Tools and Calculators

Score Priority plans to release an Options Trade Calculator soon, but nothing was functional when we conducted our review. You can connect your account to the free SPC Trade Analysis Tool to see recommended ways to improve your trading. The SPC Try2BFunded program gives aspiring traders the chance to pass two demo trading stages (with profit and risk parameters) and gain access to up to $100,000 in firm capital. Numerous other tools are available for lease in the Score Priority store and some products offer free trials.

Trading Idea Generators

For trading ideas, you can look to the stock screener and the Score Priority Club (formerly known as "WhoTrades") social network, which are both available within the platform. Numerous third-party partners lease trading idea applications in the Score Priority store.

News

General market news streams in real-time on the Score Priority platforms, including the mobile app. News headlines open links to Yahoo Finance in a separate tab. The Score Priority Club social network offers customizable news feeds from the market and trading ideas from market professionals.

Third-Party Research

Score Priority offers no analyst research or technical analysis capability other than the various technical indicators for charting. Third-party partners have subscription-based services that are available in the Score Priority store.

Charting

All platforms offer customizable charts, and you can choose from several chart types (area/mountain, candles, line, bar, and forest) and a good selection of time-based periods. There are ample drawing tools, as well as a suite of customizable technical indicators. Score Priority has 24 years of stock price and volume history available for charts.

Cash Management

The company doesn't offer an automatic cash sweep program, but you can transfer cash manually into one of five available money market funds.

Dividend Reinvestment Plan (DRIP)

There's no option to specify dividend reinvestment when you buy a dividend-paying stock. However, you can request this via phone.

SRI/ESG Research Amenities

Score Priority does not enable customers to screen based on environmental, social, and governance (ESG) or socially responsible investing (SRI) factors.

Portfolio Analysis

Score Priority doesn't offer any portfolio analysis tools, but you may be able to find some options from third-party vendors in the Score Priority store. Unrealized and realized gains/losses are reported in real-time, as are margin and buying power. There are no tools to help you calculate the tax impact of future trades, although you can export tax-related reports to Excel and Quicken. Score Priority does not offer a trading journal, and you can't attach notes, graphs, or other market data to trades.

Education

Score Priority provides little education about trading and investing strategies beyond an FAQ page and a blog called The Priority. The blog includes posts filed under six topics: Market Trends, Trading Lifestyle, Trading Strategy & Insight, SPC News & Media, Score Priority in the News, and From Tony's Desk. Because Score Priority is primarily aimed at the intermediate/experienced crowd, investors who need more education will need to find alternative resources.

Customer Service

  • Phone support is available Monday through Friday from 8 a.m. to 6 p.m. Eastern. Phones are answered quickly by a human (the company reports the average wait time for customer service is less than one minute).
  • You can chat with customer service via WhatsApp, Facebook Messenger, LiveChat, Twitter direct message, Telegram, or Line. These options are available via the website, web-based platforms, and mobile app.
  • Live brokers are available when phone lines are open.
  • Score Priority accepts non-U.S. customers who don't live in OFAC-restricted countries. The list of restricted countries includes Afghanistan, Bosnia & Herzegovina, Central African Republic, Cuba, Democratic Republic of the Congo, Guyana, Iran, Iraq, Laos, Libya, Nigeria, North Korea, Somalia, Syria, Uganda, Vanuatu, and Yemen.

Security and Reliability

  • There is no two-factor authentication, but when you log into a browser-based platform or a mobile app, you enter a PIN on a randomly generated keyboard to avoid keyboard trackers.
  • No biometric entry (fingerprint scanner or face recognition) on mobile apps.
  • Securities are protected in accordance with the Securities Investor Protection Corporation (SIPC) up to $500,000, including up to $250,000 in cash balances.Excess SIPC coverage of up to $100 million per account is provided by Axos and Lloyd's of London.
  • The company reported no serious platform outages in 2020.
  • No significant breaches were reported for 2020 by the Identity Theft Resource Center.

Transparency

Except for margin rates—which are clearly stated—Score Priority's pricing structure and fees are hard to pin down on its website and difficult to understand. It's also hard to tell what products the company offers and which trading platforms are available. For example, the "Investment Products" page on the website lists only stocks, options, and ETFs—but several other asset classes (including futures) are supported. Traders who are considering Score Priority might want to contact the company first to confirm it would be a good fit in terms of pricing and offerings.   

In mid-April 2021, Score Priority agreed to pay a $250,000 fine as part of a settlement with the U.S. Financial Industry Regulatory Authority (FINRA). According to public FINRA documents, the company "failed to establish and implement a reasonable anti-money laundering (AML) program that could reasonably be expected to detect and cause the reporting of suspicious transactions."

In addition to the fine, the company must "retain an independent consultant to conduct a comprehensive review of the unreasonableness of its policies, systems, procedures (written and otherwise), and training related to compliance with the AWC [acceptance, waiver, and consent] findings." Shortly after the FINRA announcement, the company had posted a job opening for an anti-money laundering (AML) compliance officer.

Our Verdict 

Score Priority has a tight view of its target market of active traders bringing their own tools to work. This focus means Score Priority isn't a good fit for casual traders because it's not designed for investors who need education, portfolio analysis, and research tools to manage long-term portfolios. The broker is trying to attract more traders who are just starting to ramp up, and that appears to be the intention behind the Lite offering, with traders maturing into a Plus account. Score Priority can also be appealing to aspiring traders who hope to qualify for a funded account through the Try2BFunded program, giving them ready access to capital they may not have on their own.

High volume active traders will want to take a look at Score Priority to see if the pricing structure can lower trading costs. Investors and traders who want a broker to provide the information and tools to build a portfolio or execute a trading strategy will find better options elsewhere.

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